Thailand’s New Year Surge: Bangkok Leads Bookings, with Chinese Tourists Dominating Arrivals to Phuket, Chiang Mai, and Krabi – What You Need to Know About Record Bookings

Published on December 27, 2025

As the year draws to a close, Thailand is gearing up for a monumental tourism season, with Bangkok emerging as the dominant destination for both international and domestic travelers. According to the Tourism Authority of Thailand (TAT), the country is set to experience a surge in bookings, with China leading the way in international arrivals. With a projected revenue of 70.1 to 76.5 billion baht, the upcoming New Year period is expected to deliver a significant boost to the country’s tourism sector.

Bangkok: The Heart of Thailand’s New Year Tourism Surge

With its vibrant culture, iconic landmarks, and world-class shopping and dining experiences, Bangkok continues to be the crown jewel of Thailand’s tourism industry. The city will not only see the highest number of international visitors but will also attract an impressive 502,400 domestic travelers during the New Year holidays, marking a 5% increase from the previous year. For many, Bangkok offers the perfect blend of traditional celebrations and modern attractions, making it a must-visit location for both local and international tourists.

Chinese Tourists Lead International Arrivals to Thailand

The Tourism Authority of Thailand predicts that China will top the list of international visitors to Thailand over the New Year period. The proximity, combined with the growing trend of Chinese outbound travel, positions China as a key market for Thailand’s tourism recovery. In addition to China, Russia, India, Malaysia, South Korea, the United Kingdom, Singapore, and the United States are expected to contribute significantly to the surge in international visitors.

Top Destinations to Visit in Thailand

While Bangkok remains the prime destination for most travelers, other renowned locations such as Phuket, Chiang Mai, Krabi, and Koh Samui are also expected to see high demand during the holiday period. These destinations offer a mix of tropical beaches, cultural heritage, and a relaxing atmosphere that is attracting tourists from all corners of the globe.

In particular, Phuket and Chiang Mai are among the top destinations for both international and domestic travelers. These regions are known for their rich cultural experiences, beautiful beaches, and scenic mountain views, offering something for every type of traveler. Krabi and Koh Samui, with their pristine beaches and luxury resorts, are anticipated to attract affluent visitors seeking a peaceful getaway to ring in the New Year.

Domestic Travel Surge: Thai Tourists Flock to Iconic Locations

Domestic tourism is also expected to see a substantial boost, with Bangkok leading the charge as the most-visited destination for Thai travelers. The TAT forecasts that over 1.28 million trips will be made to destinations in the Central Region, which includes Bangkok, marking a 6% increase in local travel. The East region is also poised for growth, especially with coastal attractions that draw in beach lovers and holidaymakers looking for a seasonal escape.

The surge in domestic travel is attributed to various factors, including the ongoing trend of staycations and short-distance trips that allow locals to enjoy the country’s diverse landscapes and rich cultural offerings. Udon Thani, with 130,440 trips, and Chiang Rai, with 97,230 trips, are also expected to be popular domestic hotspots, offering travelers a mix of scenic beauty, cultural richness, and a peaceful atmosphere during the New Year festivities.

Revenue Expectations: A Strong Economic Boost from Tourism

The upcoming New Year season will not only see an influx of travelers to Thailand’s top destinations but will also have a substantial economic impact. In terms of revenue, the East region is expected to generate the highest earnings, with a forecast of 3.82 billion baht, driven by coastal tourism in areas like Pattaya and Rayong. Meanwhile, Bangkok is expected to bring in 3.4 billion baht, marking a 6% growth compared to last year. Other regions like the North and Northeast are also expected to see notable economic gains, with the North projected to generate 3.71 billion baht in tourism revenue, driven by seasonal travel.

Travel Tips: How to Make the Most of Thailand’s New Year Celebrations

For those planning to visit Thailand this New Year, here are a few travel tips to ensure a smooth and enjoyable holiday season:

1. Book Accommodations Early: Due to the surge in both international and domestic tourists, booking accommodations in advance is crucial, especially in high-demand cities like Bangkok, Phuket, and Chiang Mai.
2. Embrace Local Traditions: Celebrate the New Year with local Thai traditions by joining cultural festivities, exploring the vibrant street markets, and enjoying traditional Thai cuisine. Many festivals and fireworks displays will take place throughout Bangkok and other major cities.
3. Plan for Crowds: Major tourist destinations and attractions will likely be crowded during the New Year period, so be prepared for higher-than-usual foot traffic. Consider visiting off-peak hours or exploring lesser-known destinations to avoid the crowds.
4. Transportation Tips: Public transportation systems, including buses, taxis, and the BTS Skytrain, will be in high demand during the holiday season. Consider using ride-hailing apps for convenience, especially in Bangkok.

Experience the Best of Thailand This New Year

Thailand is on track to have one of its busiest New Year periods in years, driven by strong domestic and international tourism. With Bangkok at the forefront of bookings, the city is set to offer both Thai and foreign visitors an unforgettable experience. From vibrant festivals to serene beach escapes, Thailand’s diverse offerings ensure that there’s something for everyone this holiday season.