Thailand’s Popular Mountain Hikes Spark A Search Frenzy, With Agoda Reporting Unprecedented Demand For Accommodations

Published on December 26, 2025

Thailand’s stunning mountain hikes have sparked an unprecedented surge in tourism, with Agoda reporting a significant spike in accommodation demand. The country’s breathtaking natural landscapes, including towering peaks and lush forests, are drawing travelers eager to explore the great outdoors. As more visitors flock to popular hiking destinations, nearby hotels and lodges are seeing record bookings, highlighting the growing appeal of these mountainous adventures as a top choice for nature lovers and adventure seekers.

Agoda has observed a notable surge in accommodation searches for mountain destinations as Thailand enters its annual hiking season, which typically runs from November through February. During this period, the cooler temperatures and dry weather provide ideal conditions for outdoor activities, attracting hikers from both domestic and international markets.

In its October report, Agoda highlighted a significant uptick in accommodation searches for stays between November 2025 and February 2026, compared to the warmer months earlier in the year. Destinations popular for hiking and cooler climates recorded substantial increases in interest. Chiang Mai, a favorite destination for mountain lovers, saw the most significant rise, with searches increasing by 254%. Tak followed closely with a 230% rise, while Loei and Kanchanaburi experienced increases of 190% and 95%, respectively.

This surge in interest is part of a broader shift in travel behavior across Asia, as reflected in Agoda’s 2026 Travel Outlook Report. The report indicates that 35% of Asian travelers plan to travel more domestically in the coming year, up from 15% the previous year. This shift highlights a growing preference for exploring local destinations, partly driven by the pandemic and changing travel dynamics. Moreover, the report points to a growing interest in lesser-known destinations, which are increasingly seen as budget-friendly and offer unique cultural experiences that differentiate them from more mainstream travel options.

The rise in mountain tourism is not only linked to the appeal of cooler weather and outdoor activities but also to the growing demand for unique and less crowded destinations. Many travelers are now prioritizing experiences that go beyond typical tourist hotspots. As a result, several Thai destinations that offer exceptional hiking opportunities have become increasingly popular. Agoda has highlighted some of the key destinations that have seen the most significant growth in accommodation searches.

Chiang Mai, located in northern Thailand, has emerged as one of the top destinations for mountain tourism. The city is renowned for its cooler climate and stunning mountain landscapes, making it a prime location for hiking enthusiasts. One of the most popular hikes in the area is Kew Mae Pan, located within Doi Inthanon National Park. The trail offers a 3.2-kilometer route that winds through cloud forests and ridge-line meadows, leading hikers to breathtaking viewpoints. The views from the summit, particularly at sunrise, provide a mesmerizing panorama of the surrounding mountains and a “sea of mist” effect that has become a hallmark of this trail. Hikers are required to be accompanied by a local guide, ensuring both safety and an in-depth understanding of the natural surroundings.

Tak, another rising star in Thailand’s hiking scene, attracts more seasoned hikers looking for a challenging adventure. Doi Thu Le, the primary mountain in this region, stands at around 1,350 meters and offers a variety of hiking routes. The Thule route, which is the most challenging, takes hikers through steep forest trails and fog-covered ridges. For those seeking a less strenuous hike, the Mon Klui route provides an easier, yet still rewarding, alternative. This region is ideal for experienced hikers who seek more demanding terrain and the thrill of conquering a more rugged landscape.

In Loei, Phu Kradueng remains one of Thailand’s most iconic hikes, attracting visitors with its combination of natural beauty and physical challenge. The trail to the summit is known for its sandy and shifting terrain, making it physically demanding for hikers. However, the effort is well worth it, as the summit opens up into a vast plateau at approximately 1,316 meters above sea level. The plateau offers panoramic forest views and is known for its spectacular sunrise and sunset spots, making it a favorite for nature lovers and photographers alike.

Kanchanaburi, located in western Thailand, is home to Khao Chang Phueak, the highest peak in Thong Pha Phum National Park, standing at 1,249 meters. The eight-kilometer hike to the summit is a popular choice for those looking to challenge themselves while being rewarded with stunning vistas. The hike typically takes around six hours, with the most distinctive part of the trail being the narrow, knife-edge ridge that leads to the summit.

The increase in accommodation searches for mountain destinations is not an isolated trend, but part of a larger pattern in which travelers are seeking more immersive, nature-driven experiences. In addition to offering cooler temperatures and scenic landscapes, these hiking destinations provide a sense of tranquility and connection to nature that is often absent from busy, urban tourist hubs. The growing interest in mountain travel reflects an evolving shift toward more sustainable, low-impact tourism that prioritizes the environment and the preservation of natural landscapes.

As Agoda’s report indicates, the appeal of mountain destinations goes beyond just the hiking trails. These areas offer a wealth of cultural experiences, from local villages to traditional markets, adding an authentic dimension to the adventure. For example, in Chiang Mai, visitors can explore local hill tribe communities, where they can learn about the traditional way of life and experience local customs and cuisines. Similarly, in Loei and Tak, visitors can discover the unique cultural offerings of the region, further enhancing the overall travel experience.

This growing interest in mountain destinations is likely to continue as more travelers seek opportunities to explore off-the-beaten-path locations, away from the crowds. Thailand’s mountain destinations, with their diverse hiking trails, stunning landscapes, and rich cultural experiences, are well-positioned to meet this demand and further establish themselves as key players in the region’s tourism industry.

Thailand’s popular mountain hikes have triggered an unprecedented demand for accommodations, with Agoda reporting a surge in bookings as more travelers flock to explore the country’s scenic peaks and landscapes.

the rise in accommodation searches for mountain destinations in Thailand highlights the growing demand for nature-focused, adventure-driven travel experiences. As travelers continue to prioritize unique and less crowded destinations, Thailand’s hiking trails and cooler mountain regions are set to play an increasingly significant role in shaping the future of travel in the region. With destinations like Chiang Mai, Tak, Loei, and Kanchanaburi leading the way, the country is well-equipped to cater to the evolving preferences of travelers seeking a connection with nature and a break from the urban hustle.