The 2025 Hainan (Sanya) Marathon: A Unique Fusion of Traditional Racing, Digital Innovation, and Scenic Coastal Views Draws Global Participants

Published on December 29, 2025

The 2025 edition of the Hainan (Sanya) Marathon took place on December 28, 2025, welcoming an impressive field of 14,000 runners. The event attracted athletes from 19 countries and regions across the globe, in addition to participants from all of China’s 34 provinces and provincial-level regions. Approximately 68% of the participants traveled to Sanya from outside the Hainan Free Trade Port, underscoring the event’s growing international appeal.

As one of the most anticipated marathon events in China, the Hainan (Sanya) Marathon continues to capture the hearts of running enthusiasts, with its stunning coastal route and unique blend of sport and tourism. This year’s race highlighted the scenic beauty of Sanya, with participants running through the vibrant coastal urban area and along the picturesque Sanya Bay. The marathon has undoubtedly become a key element in showcasing the region’s attractions and pushing the boundaries of sports tourism.

A Scenic Route Through Sanya’s Coastal Beauty

The race began at 7:00 AM local time at the South Gate of the Sanya Beauty Crown, setting the stage for a marathon experience unlike any other. Runners journeyed through Sanya’s coastal landscape, immersing themselves in the natural beauty of the area. The marathon route was carefully designed to offer views of tropical landscapes and local landmarks, making the event a true discovery of both athletic achievement and the region’s charm.

For those competing in the full marathon, the finish line was at the Sanya Bay Coastal Park. Meanwhile, the half marathon concluded at the famed Tianya Haijiao Scenic Area, a site renowned for its cultural significance and breathtaking coastal views. The marathon’s organizers emphasized the importance of integrating the local character of Sanya into the event, ensuring that participants not only tested their physical limits but also experienced the soul of the region through its landscapes.

The marathon’s route was not limited to the individual races. A series of team competitions and even a unique “Running Hand-in-Hand to Tianya Haijiao” couples category provided runners with additional ways to engage with the event. These categories offered a more inclusive and communal aspect, drawing attention to the growing cultural significance of marathons in fostering social connections.

Safety Measures and Medical Support

Safety was a top priority for the organizers, with extensive medical and security provisions put in place to ensure the well-being of participants. Over 253 medical staff were deployed throughout the course, with 100 automated external defibrillator (AED) units stationed at key points. Additionally, 26 ambulances and three designated hospitals were part of the event’s comprehensive emergency response strategy. The presence of over 3,500 personnel throughout the event ensured smooth race operations, while hydration stations and mobile facilities provided necessary support along the marathon route.

The marathon’s organizers demonstrated a clear commitment to creating a safe and supportive environment for runners. Whether it was the presence of medical teams or the provision of comfort stations, the measures helped guarantee that all runners could focus on completing the race rather than worrying about their well-being.

A Digital and Global Marathon Experience

A unique feature of the 2025 Hainan (Sanya) Marathon was its digital integration, enhancing the experience for both on-site participants and virtual runners. In line with the growing trend of blending physical and digital sports, the organizers issued 30,000 limited-edition digital commemorative medals to participants. These medals, secured through blockchain technology, provided runners with a permanent, verifiable record of their achievement. The use of blockchain also added a layer of innovation, ensuring that the medals were both collectible and secure.

Furthermore, a virtual race was hosted alongside the in-person marathon. This initiative allowed individuals from across the globe to participate remotely. Runners who could not be physically present in Sanya still had the chance to compete in the event via Alipay, DingTalk, and Amap, reaching an audience far beyond the physical boundaries of the race. The virtual race attracted over 27,000 participants, contributing to an average of 4 million daily impressions across digital platforms. This virtual element extended the event’s reach and brought a global community of runners together, creating an inclusive and connected sports experience.

Promoting Sanya as a Sports and Tourism Destination

This year’s marathon proved to be a significant step in reinforcing Sanya’s growing reputation as both a sports destination and a tourism hub. The event’s success highlighted the region’s appeal to both domestic and international visitors, with the marathon serving as a powerful vehicle for promoting the city’s tourism offerings. Sanya, located on the southern tip of Hainan Island, is well-known for its tropical climate, beautiful beaches, and high-end resorts, making it an ideal location for attracting global sports events and visitors.

Yang Yong, General Manager of Events and Commercialization at event partner Orange Lion Sports, emphasized the role of the marathon in supporting Hainan’s broader tourism strategy. By integrating resources across the Alibaba ecosystem, the event reached an even larger audience, bridging the gap between physical and digital worlds. Through strategic partnerships and digital engagement, the marathon successfully connected the global running community with Sanya’s rich cultural and tourism landscape.

Moreover, the event’s digital engagement extended far beyond the runners themselves. The marathon generated buzz online, engaging millions of people who were not physically present but could still connect with the event through virtual participation and digital content. The combination of sport and digital innovation demonstrated the potential for future marathons and sports events to merge physical, digital, and cultural experiences.

Conclusion: A Festival of Sport and Tourism

The 2025 Hainan (Sanya) Marathon will go down as one of the key events in the region’s tourism calendar, drawing attention to Sanya’s rich landscape and solidifying its place as a premier destination for sports tourism. With its scenic course, strong community involvement, and innovative digital features, the marathon set a new standard for future international sporting events in China.

By attracting both elite athletes and casual runners from around the world, the event not only served as a platform for athletic achievement but also highlighted the significance of sports in promoting travel and tourism. As the marathon continues to grow in prominence, it is likely to play an increasingly important role in shaping Sanya’s future as a top-tier global tourism destination.