The Anam Group Revolutionises Vietnam’s Luxury Hospitality with AI-Powered Guest Experience

Published on August 15, 2025

By: Tuhin Sarkar

The Anam Group is transforming the way guests connect with Vietnam’s luxury hospitality through the launch of an advanced AI-powered guest experience. With renowned properties in Cam Ranh and Mui Ne, as well as the multi-purpose Axi Plaza under its brand, The Anam Group is setting a new benchmark for service innovation. This cutting-edge technology allows website visitors to receive instant, accurate, and friendly responses to their queries in around 150 languages, any time of day.

The AI chat function, integrated directly into theanam.com, taps into the group’s property management system to provide precise details on everything from room availability and dining options to pool depths and local activities. Guests no longer need to browse through multiple web pages or wait for email replies — they can get comprehensive answers in seconds.

More than just efficiency, the system is designed to reflect the warmth of Vietnamese hospitality. Responses are tailored with a personable tone, often ending with a greeting in Vietnamese alongside a translation in the user’s own language. This approach makes the digital experience feel genuinely welcoming while removing language barriers for global travellers.

By handling routine questions online, the AI frees up staff to focus on creating memorable in-person moments. It’s not about replacing human service but enhancing it — combining modern technology with the timeless values of attentiveness and care. For Cam Ranh, Mui Ne, and the broader Vietnamese tourism scene, The Anam Group’s AI integration marks a forward-thinking step towards a more connected and inclusive luxury hospitality experience.

The Anam Group Embraces AI to Redefine Guest Interaction

The Anam Group is setting a new standard in Vietnam’s luxury hospitality by introducing cutting-edge artificial intelligence to its guest engagement strategy. With properties including The Anam Cam Ranh, The Anam Mui Ne, and the Axi Plaza convention centre, the group now offers an AI-powered chat function on its website. This innovation allows visitors to receive instant, accurate answers to queries in about 150 languages, 24 hours a day. The technology integrates directly with the group’s property management system, enabling potential guests to check availability, explore dining options, or learn about amenities without navigating multiple web pages.

Delivering Speed, Accuracy, and Warm Hospitality

This AI system stands out for its ability to provide comprehensive and personalised responses within seconds. Website visitors can ask detailed questions about room types, family accommodation options, or pool depths and get precise, relevant information instantly. The chat is designed to be warm and engaging, ending responses with friendly phrases in Vietnamese and translated into the user’s language. This blend of advanced technology and authentic Vietnamese hospitality creates a seamless experience that enhances trust and encourages bookings. It removes the frustration often associated with standard chatbots and replaces it with a sense of personalised service.

Supporting Staff and Enhancing Service Quality

By handling routine queries online, the AI chat system frees up staff to focus on delivering exceptional in-person experiences. This means team members who might otherwise answer repetitive phone or email enquiries can instead dedicate their time to serving guests on-site. The technology is not a replacement for human hospitality but a tool to make it more effective. Staff still manage and update the system to ensure that responses remain accurate and up-to-date. This combination of AI efficiency and human oversight ensures service quality remains high while improving operational efficiency.

Breaking Language Barriers for Global Guests

One of the most powerful features of the AI is its ability to communicate in roughly 150 languages. This capability eliminates communication barriers for potential guests from around the world, making The Anam Group’s properties accessible to a wider audience. For international travellers, this means they can get detailed answers in their native language before booking, reducing misunderstandings and building confidence in their travel plans. For the group, it strengthens its global appeal and positions its resorts as inclusive destinations for travellers of all backgrounds.

Boosting Bookings Through Seamless User Experience

The ease of getting clear and immediate answers online is a game-changer for conversion rates. Prospective guests no longer have to search through multiple web pages or wait for email responses to basic questions. Instead, they can confirm details in real time and proceed with booking decisions more quickly. This not only improves the guest experience but also provides The Anam Group with a competitive edge in Vietnam’s luxury hospitality market. In an industry where quick decision-making often drives sales, AI responsiveness can directly impact revenue growth.

Combining Innovation with Tradition

The Anam Group’s approach shows that technology and traditional hospitality can complement each other. The AI is advanced enough to handle complex queries but is presented in a tone and style that reflects the warmth and charm of Vietnamese culture. This careful balance ensures that while guests enjoy the speed and convenience of AI, they still feel the human touch that defines the luxury travel experience. It’s a model that could inspire other hospitality brands in Vietnam and beyond to integrate technology without losing cultural authenticity.

Future Implications for Vietnam’s Hospitality Industry

By adopting AI in such a comprehensive way, The Anam Group has set a precedent in the country’s hospitality sector. As global travellers increasingly expect quick, multilingual, and accurate online service, hotels that fail to adapt risk losing business. The success of The Anam Group’s AI chat function could lead to wider adoption of similar systems across Vietnam. For the tourism industry, this shift represents an opportunity to attract more international visitors, improve guest satisfaction, and boost competitiveness on the world stage.

Conclusion

The Anam Group’s AI-powered guest service is more than a technological upgrade; it’s a strategic move that combines efficiency, inclusivity, and cultural warmth. By delivering instant, accurate information in 150 languages, the group has made its luxury properties more accessible and appealing to a global audience. At the same time, it has empowered staff to focus on personal service, ensuring that the human element remains at the heart of the guest experience. This blend of innovation and tradition is positioning The Anam Group as a leader in Vietnam’s luxury hospitality and setting new expectations for the industry worldwide.