The Best Christmas Markets and Winter Getaways in Europe for 2025

Published on December 9, 2025

With the start of winter arrives the most magical time of the year and that means the most beautiful winter traditions from all over Europe come to life. Europe is proving to be the go-to destination for winter getaways and, according to the latest research from Allianz Partners, it shows the most sought after winter destinations for American travelers. If you are considering an unforgettable winter getaway to Europe, this is your guide to the top cities to travel to, most efficient travel tips, as well as everything you need to know to get the most out of your trip.

Top European Cities for Winter 2025 Travel

The annual European Holiday Destination Index by Allianz Partners, which analyzes over 165,000 travel itineraries, provides a snapshot of the most popular cities for American travelers between November 2025 and January 2026. The data shows that classic favorites dominate, with some surprises that may inspire your next trip.

London: The Undisputed Favorite

London remains the most popular destination for U.S. tourists heading to Europe. Known for its iconic landmarks, historic charm, and vibrant holiday festivities, London offers an unbeatable winter experience. Visitors can explore the dazzling Christmas lights along Oxford Street and Regent Street, shop at festive markets, and enjoy ice skating in Hyde Park.

Paris: A Timeless Winter Wonderland

Paris, always a top contender, secures the second spot. The French capital is famous for its romantic atmosphere, and during winter, it becomes even more magical. The Christmas lights along the Champs-Élysées, skating at the Grand Palais, and sipping hot chocolate in cozy cafés are just a few of the winter delights awaiting visitors.

Rome: The Eternal City’s Winter Appeal

Rome rises one place to secure the third spot on the list, showing its growing allure as a winter destination. With fewer crowds, mild weather, and a more relaxed pace, the city’s ancient monuments, like the Colosseum and the Roman Forum, are more enjoyable to explore in winter. The festive spirit is also evident in its Christmas markets and lively atmosphere.

Madrid, Dublin, and Amsterdam Continue to Shine

Following closely behind Rome are Madrid, Dublin, and Amsterdam, which all retain their positions from the previous year. Madrid’s holiday lights, Dublin’s bustling Christmas markets, and Amsterdam’s picturesque canals make them ideal places for holiday wanderers.

Other Notable Destinations

Cities like Frankfurt, Barcelona, and Munich continue to be hot picks for winter travelers. These destinations are known for their beautiful Christmas markets, where visitors can buy handmade goods and enjoy mulled wine in charming settings. Lisbon rounds out the top 10, offering a mild winter and stunning views over its colorful streets.

Newcomers and Climbers: Vienna and Copenhagen

Vienna, Austria, is one of the biggest climbers on the list, jumping five spots from 20th to 15th. Known for its classical music heritage, Vienna’s festive markets, elegant palaces, and traditional Austrian Christmas spirit make it a must-visit destination this season. Additionally, Copenhagen makes its debut in the top 20, securing the 16th spot. Its winter charm, highlighted by Tivoli Gardens’ Christmas displays and cozy cafés, adds a unique Scandinavian touch to the list.

Travel Tips for the Best Winter Experience

1. Plan Ahead for Flights and Accommodation
   Winter is peak travel season in Europe, so it’s crucial to book flights and accommodations early to secure the best deals. The holidays draw a large number of tourists, and prices tend to rise as the season progresses. Keep an eye on local government websites for updates on travel restrictions, entry requirements, or visa information.
2. Embrace Local Traditions
   Many European cities host Christmas markets, New Year’s Eve events, and other local traditions. Be sure to check out these cultural experiences, as they offer an authentic glimpse into European holiday celebrations. For example, Vienna’s traditional Christmas markets are world-renowned, while Munich’s Christkindlmarkt offers a unique Bavarian touch.
3. Weather Considerations
   While European winters can be chilly, they are usually milder than in the U.S. Northern cities like Copenhagen and Vienna can experience snow, so packing warm clothing is essential. However, places like Barcelona and Lisbon remain relatively mild, perfect for travelers seeking a gentler winter experience. Always check the weather forecasts for your destination before you travel.
4. Travel Insurance is Key
   Winter weather can lead to delays and cancellations, so it’s a good idea to purchase travel insurance to cover unexpected disruptions. Insurance can provide peace of mind if your flight is delayed, or if you need medical assistance during your trip. Make sure to review insurance options with reputable companies like Allianz Partners, which offers coverage for flight delays, cancellations, and emergencies abroad.
5. Use Public Transportation
   Many European cities boast excellent public transportation networks, which can be especially helpful during the winter months. Whether it’s hopping on a double-decker bus in London or navigating the metro in Paris, using local transport will make it easier to get around, especially when the weather may make walking less pleasant.

Top 20 Winter Travel Destinations in Europe for 2025:

1. London, England
2. Paris, France
3. Rome, Italy
4. Madrid, Spain
5. Dublin, Ireland
6. Amsterdam, Netherlands
7. Frankfurt, Germany
8. Barcelona, Spain
9. Munich, Germany
10. Lisbon, Portugal
11. Zurich, Switzerland
12. Milan, Italy
13. Athens, Greece
14. Edinburgh, Scotland
15. Vienna, Austria
16. Copenhagen, Denmark
17. Manchester, England
18. Geneva, Switzerland
19. Venice, Italy
20. Brussels, Belgium

Conclusion: A Winter Wonderland Awaits

Europe is always a popular continent to travel to during the winter months. Hop all around to various destinations, including the famous Christmas markets in Munich, ice skating in Vienna, and many other markets and activities. Whether it’s the wintery vibes in Copehagen or the London lights, people always rave about the magic and culture that Europe holds during the holiday season.