The Future of Tourism in Korea: AI’s Role, Busan’s Rise, and Regional Travel Growth Across Gyeongju, Jeonju, and Beyond – All You Need to Know

Published on December 24, 2025

As Korea’s tourism industry pivots towards 2026, the spotlight is shifting to personalized travel experiences, regional exploration, and AI-driven travel planning. With evolving traveler behavior, the advent of new technology, and a weakening won, the nation’s tourism sector is increasingly focused on catering to the diverse and individual needs of tourists. These changes mark a turning point in how travelers approach their vacations, combining technology with cultural immersion and unique regional experiences.

Expanding Travel Routes and Changing Consumer Preferences

Korea’s inbound tourism is set to experience a shift in demand for 2026. While the nation traditionally attracted visitors from well-established markets like Japan, China, and Taiwan, secondary cities like Tokushima and Tashkent are now driving more visitors to the country. As new routes and flights open up, Korea is expected to attract travelers from less common departure points, expanding its tourist base and reducing reliance on just major hubs.

One noticeable trend is the growing use of KTX (Korea’s high-speed rail), facilitating multi-destination travel across the nation. Travelers are now more likely to hop between Seoul, Busan, Gyeongju, and Daejeon, exploring regional hubs rather than sticking to just one city. This change is likely to fuel the demand for experiences beyond the big cities, as tourists seek out the hidden gems of Korea’s countryside and coastal areas.

Busan’s Rise as a Premier Destination

Traditionally seen as a secondary destination to Seoul, Busan is now emerging as a key tourism hotspot. As tourists look beyond the capital for new experiences, Busan’s beaches, Haeundae Blueline Park, and Songjeong Beach are drawing more attention. These attractions are shifting the perception of Busan from a mere stopover city to a stand-alone destination with a unique mix of modern entertainment and authentic local culture.

Tailored Travel Itineraries and Experience-Driven Tourism

Today’s travelers are increasingly curating their own personalized travel itineraries. According to recent data, although visitors begin by researching iconic attractions like N Seoul Tower and Myeong-dong, they are more likely to book experiences that are local and immersive. Experiences such as Haeundae Blueline Park, Wild Wild Show, and other entertainment options are becoming popular choices. Travelers now seek deeper connections with the places they visit, choosing story-driven experiences over traditional sightseeing tours.

Domestic Travel and the Impact of the Weak Won

In response to currency fluctuations, outbound travel from Korea has faced challenges. The weak won and rising international airfares have led to a decline in overseas trips, particularly to nearby Japan and Southeast Asia. Instead, domestic tourism has become increasingly attractive, with more Koreans choosing rail-based products such as the winter “snow train” packages in Gangwon Province. These shorter, more affordable breaks at home offer great value, allowing people to enjoy the winter landscapes of the Korean Peninsula without the high costs of international travel.

As the demand for domestic tourism grows, local destinations are doubling down on enhancing their offerings with themed trips and curated packages that showcase the best of Korea’s natural beauty and heritage. The focus on wellness tourism and nature retreats, such as hiking in mountains or exploring forests, is set to rise in 2026.

A Growing Role for AI in Travel Planning

Artificial Intelligence (AI) is playing an increasingly central role in the tourism industry, acting as a personalized travel companion. AI tools are helping travelers not only plan their trips but also customize experiences and receive real-time recommendations based on their preferences. AI-based services such as Hanatour’s H-AI have seen a surge in use, helping customers compare prices, check for availability, and even book activities across the entirety of their journey.

Travelers are beginning to expect more tailored services. They no longer simply book flights and accommodations—they now seek customized itineraries, guided by AI that considers their personal tastes, interests, and travel styles. The demand for spontaneity in trip planning is also growing, with live broadcasts and immersive content driving emotion-driven bookings.

2026: A Year of Wellness, Value, and AI Integration

Looking ahead, the tourism forecast for 2026 is anchored around value-focused travel, with an emphasis on personal experiences that align with individual values. The trend towards mindful travel is expected to strengthen, with many tourists seeking experiences that reflect their cultural beliefs or environmental consciousness.

In addition, wellness tourism is likely to continue its rise, with activities like trekking, yoga, and forest bathing becoming increasingly popular. As nature retreats and healing trips gain traction, trekking bookings have already seen double-digit growth, particularly in regions like Gangwon Province. With travelers increasingly choosing trips that rejuvenate their mental and physical health, destinations offering wellness escapes will be among the most sought-after in 2026.

What Travelers Should Expect in 2026: Tips for a Successful Trip

As Korea’s tourism landscape transforms, visitors should plan ahead for an increasingly AI-driven experience. Here are a few tips to make the most of your next trip:

1. Diversify Your Itinerary: With easy access to regions beyond Seoul, consider exploring Busan, Gyeongju, or Jeonju for authentic cultural experiences.
2. AI Assistance: Utilize AI tools to personalize your trip and receive real-time recommendations during your travels.
3. Embrace Wellness: Take part in wellness retreats or nature-based activities like hiking in Gangwon or exploring serene coastal landscapes.
4. Stay Updated on Local Deals: Keep an eye on local promotions and packages to make the most of your budget, especially with the rising demand for affordable domestic options.

Looking Forward to 2026: Personalization and AI at the Forefront of Korean Tourism

As Korea continues to position itself as a leader in tourism innovation, 2026 promises to offer travelers a more immersive, personalized, and experience-driven travel landscape. Whether exploring regional cities, rejuvenating in nature, or utilizing AI to plan every step of the journey, Korea’s tourism industry is poised to offer something for every traveler.