The Hostel Co Partners with Viswanathan Anand to Disrupt the Indian Backpacker Hostel Industry, Here is What You Need to Know

Published on December 28, 2025

In a landmark move set to reshape the Indian backpacker hostel industry, The Hostel Co, a popular backpacker hostel booking platform, has appointed Viswanathan Anand, India’s first Chess Grandmaster, as its official brand ambassador. This partnership marks a significant milestone for both the company and the backpacker hostel segment in India, which has traditionally been dominated by international players.

A Strategic Partnership with a Global Icon

Palash Goel, the Founder and CEO of The Hostel Co, expressed his excitement about the collaboration, highlighting that although Viswanathan Anand may not be the typical customer persona for a backpacker hostel, he embodies the spirit of the modern Indian millennial. Anand’s journey, combining world-class talent, intense focus and the ability to let loose and enjoy life, aligns perfectly with the ethos of The Hostel Co. According to Palash, this unique partnership has allowed the company to produce advertisements that not only reflect Anand’s personality but also resonate deeply with young, adventurous travelers.

The collaboration between The Hostel Co and Viswanathan Anand represents the first brand partnership of this scale in India’s backpacker hostel industry, which has largely been dominated by well-established international brands. With this move, The Hostel Co aims to build trust and disrupt the existing market, positioning itself as a key player in the rapidly growing Indian tourism sector. By partnering with a globally renowned figure like Anand, the platform seeks to attract more travelers and instill confidence in the value and credibility of backpacker hostels across the country.

Bringing Trust and Transparency to the Indian Travel Sector

The Hostel Co’s primary goal is to transform the backpacker hostel category into a legitimate and trusted pillar of Indian tourism. The company intends to offer a travel experience that is not only affordable but also safe and full of adventure. This strategic move will help bridge the gap between domestic and international travelers, encouraging more Indians to explore the diverse landscapes and cultures that their own country has to offer.

Viswanathan Anand himself shared his excitement about the partnership, emphasizing the role of travel in broadening his personal and professional perspectives. Anand believes that travel offers a unique opportunity to experience the rich geography and vibrant culture of India. His partnership with The Hostel Co aligns with his personal values of safe and affordable travel, with an emphasis on having fun and creating unforgettable memories. Anand’s endorsement of The Hostel Co is expected to bring a new wave of awareness and enthusiasm to the brand, further strengthening its position in the market.

A New Era for Backpacker Hostels in India

With more than 200 backpacker hostels across the most sought-after tourist destinations in India, The Hostel Co is well-positioned to disrupt the industry. From surf hostels and party hostels to musical ashrams, the variety of experiences offered ensures that there is something for every type of traveler. Popular destinations such as Goa, Rishikesh, Pondicherry, Udaipur, Varkala, Manali, Jibhi, Bir, Kasol and Shangarh are just a few of the locations where The Hostel Co’s hostels are making their mark.

As the Indian tourism sector continues to evolve, the growth of the backpacker hostel industry is becoming increasingly significant. The Hostel Co’s aim is not only to offer budget-friendly accommodations but also to create a community-focused, culturally immersive travel experience that appeals to young, adventurous travelers. By disrupting the international duopoly in the hostel space, The Hostel Co plans to redefine the way India’s youth experiences travel and hospitality.

Future Growth and Impact on Indian Tourism

The partnership with Viswanathan Anand comes at a time when the Indian tourism sector is poised for significant growth. The Hostel Co’s strategic positioning and strong brand association with a global icon are expected to inspire a new generation of travelers to explore India’s diverse offerings in a safe and fun environment. As India’s first Chess Grandmaster continues to inspire millions with his success on and off the chessboard, his endorsement of The Hostel Co is set to elevate the brand’s visibility and credibility within the competitive hospitality landscape.

With the launch of new hostels and unique experiences, The Hostel Co is not just offering affordable stays—it is introducing a new way of traveling within India. By offering a mix of leisure, adventure and community, The Hostel Co is pioneering the future of affordable travel in India, ensuring that every traveler can experience the country’s rich culture and landscapes without breaking the bank.