The Pacific Tourism Organisation (SPTO) collaborates with Niue Tourism Office, conducts the International Visitor Survey (IVS): What you need to know about the latest findings?

Published on August 31, 2024

By: Paramita Sarkar

Through the Pacific Tourism Data Initiative (PTDI), the Pacific Tourism Organisation (SPTO) collaborated with the Niue Tourism Office to conduct the International Visitor Survey (IVS) to release the latest findings for Niue.

This survey provides key insights into tourism trends, visitor behavior, and the economic impact of tourism in Niue.

The IVS for Niue reveals important information about visitor demographics, including their country of origin, age, gender, and purpose of visit for July to December 2023 (6 months). 628 responses were gathered during this period, representing 1,168 adults and 198 children.

Interestingly, 91% of respondents indicated they were likely to return, and 97% stated they were likely to recommend Niue.

Survey respondents cited several key factors driving their decision to visit, Natural attractions, a Quiet and relaxing atmosphere, Outdoor activities and experiences, a safe place to visit and friendly people, Whale watching and interaction, snorkeling, diving, beaches, and swimming.

Niue Tourism Chief Executive Officer Micah Fuhiniu-Viviani highlighted the importance of understanding analytics data collection and the benefits for Niue as a country.

“In an industry as dynamic as tourism, data and insights are crucial for identifying emerging trends and responding swiftly to market changes,” Ms Fuhiniu-Viviani said.

Emphasising the importance of PTDI in providing actionable insights, SPTO CEO Christopher Cocker, mentioned that PTDI is instrumental in an industry as dynamic as tourism, data and insights are crucial for identifying emerging trends and responding swiftly to market changes.

“In the ever-changing landscape of global tourism, the real power lies in data-driven insights.

They transform raw numbers into actionable intelligence, enabling us to predict trends, optimize strategies, and create meaningful, personalized experiences for travelers.

Without data, we’re navigating blindly; with it, we chart a course towards sustained growth and resilience,” Mr Cocker said.

The PTDI is a component of the SPTO Phase 2 project on Pacific Digital Tourism Transformation.

It is funded by the New Zealand Government through the Ministry of Foreign Affairs and Trade (MFAT).

It is committed to enabling evidence-based decision-making through the annual publication of three pivotal reports: a bi-annual International Visitor Survey (IVS), an annual Business Confidence Index (BCI), and an annual Community Attitude Survey (CAS) from ten Pacific Island nations (Cook Islands, Niue, PNG, Samoa, Solomon Islands, Vanuatu, Tonga, Kiribati, Timor Leste, and FSM-Yap).