The Rise of Suburban Tourism: How Empty McMansions Are Redefining Vacation Stays

Published on December 16, 2025

Suburban neighbourhoods across the United States, once symbols of success and prosperity, are now facing a shift that is influencing both local living patterns and broader travel trends. The rise of empty McMansions—large, sprawling homes built on the outskirts of cities—is beginning to change the dynamics of suburban tourism and travel. As these once-desirable homes remain vacant, there is growing interest in how this shift is impacting tourism in suburban regions.

McMansions, characterized by their oversized architecture and multiple luxury features, were once seen as the epitome of the American Dream. However, as housing preferences change and suburban areas experience fluctuating population growth, many of these homes have become abandoned or underused. This transition is having far-reaching effects, particularly in terms of tourism patterns, as both tourists and residents are adjusting to the changing suburban landscape.

The Rise of Empty McMansions

In suburban areas across the United States, the so-called “McMansion” has become an emblem of a bygone era. These oversized homes, built during the housing boom of the late 20th and early 21st centuries, were designed to cater to affluent families seeking spacious living on the outskirts of cities. However, changing demographic trends, such as an aging population, fewer young families moving into suburban areas, and an increasing number of people opting for more affordable or urban living options, have left many McMansions sitting empty or underoccupied.

The rise in vacant McMansions has prompted changes in how these suburban properties are viewed, especially in relation to their impact on tourism. In some regions, these empty homes are being repurposed for other uses, such as short-term rentals, which has affected travel patterns. In other areas, the presence of abandoned homes has led to shifts in local tourism, with fewer visitors seeking out suburban experiences in favor of more vibrant, walkable urban centers.

Impact on Suburban Tourism and Local Attractions

The changing suburban housing landscape is beginning to reshape tourism patterns in areas traditionally associated with suburban living. Many tourists who once sought out suburban destinations for peaceful retreats and access to family-friendly amenities are now looking elsewhere, driven by the appeal of more dynamic urban centers and experiences.

Suburban areas that were once centered around family-centric activities, such as theme parks, nature reserves, and shopping malls, are seeing a decline in visitation. This is particularly true in areas where McMansions are prominent. As more people opt for shorter stays in urban settings that offer greater entertainment, cultural attractions, and public transport options, many suburban tourist attractions are experiencing a drop in foot traffic.

For example, communities once known for their sprawling suburban developments, such as those in areas surrounding cities like Los Angeles and Chicago, are now seeing fewer tourists. Instead, visitors are flocking to the downtown areas of these cities, which offer vibrant cultural scenes, greater connectivity, and an array of modern amenities. This shift has resulted in decreased tourism revenue for some suburban regions, which are now seeking new strategies to attract visitors.

The Shift to Short-Term Rentals

In response to the rise of empty McMansions, some suburban communities have adapted by repurposing these homes for short-term rental platforms such as Airbnb. This shift has turned once-deserted properties into potential income-generating units, but it has also led to a significant change in travel behavior.

Tourists are increasingly seeking short-term rentals in suburban neighborhoods, particularly those that offer more space at a lower cost compared to urban rentals. The trend of booking large homes for vacations, family reunions, or group stays has led to an increase in suburban short-term rental properties. While this may provide some economic benefits for suburban areas, it has also created challenges related to local zoning laws, housing shortages, and the need for infrastructure improvements.

The rise of short-term rentals in suburban areas is changing the typical travel pattern, as tourists now have more options to stay in spacious homes outside of city centers. This shift has been especially noticeable in suburban areas with large homes and easy access to nearby cities, where tourists can enjoy the peace and quiet of suburban life while still being close to the attractions of urban areas.

New Tourism Opportunities in Suburban Areas

Despite the challenges faced by suburban tourism, the rise of empty McMansions also presents new opportunities. As suburban areas adjust to changing travel patterns, there is potential for these neighborhoods to rebrand themselves as destinations for specific types of tourism, such as eco-tourism, wellness retreats, or cultural tourism. With large homes and ample space, these areas have the potential to cater to niche markets looking for unique, quieter alternatives to city-based vacations.

Some suburban areas have embraced this opportunity by converting McMansions into venues for boutique hotels, event spaces, or art galleries, attracting tourists interested in experiencing suburban life in a new way. Additionally, these properties can serve as bases for tourists looking to explore the natural beauty of nearby parks, hiking trails, or lakes, which offer a different experience than urban tourism.

Looking Ahead: The Future of Suburban Tourism

As the trend of empty McMansions continues to evolve, suburban tourism will likely see a shift toward more sustainable and experience-driven travel. While suburban areas may never fully recover their previous level of popularity, they are beginning to redefine themselves by catering to new types of travelers. Whether through short-term rentals, eco-tourism, or cultural attractions, suburban areas are adapting to the changing demands of the tourism industry.

Local governments and tourism boards are likely to continue exploring ways to repurpose empty McMansions, improve infrastructure, and promote suburban tourism. By focusing on sustainability and unique experiences, suburban areas can carve out a new identity in the tourism landscape.

Conclusion

Empty McMansions in the suburbs of the United States are reshaping tourism patterns, with many tourists now seeking more dynamic urban destinations. However, these empty homes also present new opportunities for suburban areas to adjust and offer new experiences for visitors. Through creative uses of space, a focus on sustainable tourism, and rebranding efforts, suburban regions can continue to evolve as attractive destinations for a new generation of travelers.