The Sitio Opens in March 2026 in Virginia Beach, Offering a Surf-Inspired Luxury Retreat with Premium Amenities and Access to Atlantic Park

Published on December 9, 2025

Virginia Beach will be introducing a new level of luxury when The Sitio opens in March 2026. Part of Atlantic Park, the first-of-its-kind mixed-use development featuring North America’s first Wavegarden Cove surf lagoon, this 59-room hotel brings a theme of surf culture together with contemporary design for a laid-back yet luxurious experience. The hotel’s theme reflects Kensington’s intellectual spirit, paying homage to the literary heritage of the region.

This new property aspires to offer both comfort and immersive cultural experiences, targeting a wide range of tourists from surf enthusiasts and family travelers to luxury seekers. Being proximate to surfing experiences and premium accommodations, The Sitio stands at the apex for those seeking the perfect beachside getaway.

A New Surf Culture and Luxury Experience

The design of The Sitio pays homage to Virginia Beach’s surf culture, offering rooms equipped with custom surfboard racks and a live-streaming view of the Wavegarden Cove surf lagoon. The hotel’s modern yet residential feel enhances the experience by blending comfort and style. Each of the rooms reflects the local surf culture, with amenities such as morning coffee delivery, flavour-driven dishes, and playful cocktails, all contributing to the charming atmosphere of the hotel.

With seasonal pricing, personalized services, and a focus on sustainability, The Sitio sets a new standard in coastal tourism by creating a luxury surf retreat that resonates with local culture and global travel trends.

Expanding Tourism Opportunities for Virginia Beach

The opening of The Sitio will serve as a major tourism boost for Virginia Beach, enhancing the region’s luxury tourism sector. The Sitio caters not only to the surf tourism market but also to those looking for a premium yet authentic travel experience in a beach town known for its natural beauty and active lifestyle. The combination of surf culture with luxury amenities is likely to draw more tourists from both domestic and international markets, contributing significantly to Virginia Beach’s tourism economy.

Additionally, the development of Atlantic Park as a multi-use destination will likely attract a growing number of sports tourism events, including surfing competitions, wellness retreats, and fitness-related experiences, further cementing the region as a key player in the active tourism market. This rise in tourist arrivals will support a diverse range of local businesses, from restaurants to local stores and tourist attractions, enhancing the overall visitor experience and contributing to long-term economic growth.

Long-Term Impact: A Catalyst for Sustainable Tourism Growth

The introduction of The Sitio and its focus on sustainable luxury tourism aligns with global trends that prioritize eco-conscious travel and experiential tourism. As travelers increasingly seek destinations that offer both luxury and sustainability, Virginia Beach is poised to capitalize on this demand by offering a unique combination of high-end accommodations, eco-friendly practices, and authentic cultural experiences.

The Sitio’s emphasis on sustainable practices—from the use of renewable energy sources to its support of local culture and businesses—is expected to attract an audience of eco-conscious travelers who want to experience luxury tourism without compromising on environmental values.

By positioning Virginia Beach as a leading destination for eco-luxury and surf tourism, The Sitio will help set the stage for continued tourism development in the area. This is expected to increase tourism-related investments, enhance the region’s tourism infrastructure, and promote long-term sustainable tourism.

Expanding the Global Appeal of Virginia Beach

The global appeal of Virginia Beach is expected to grow as The Sitio enhances the city’s offering in the luxury and surf tourism sectors. This new offering is poised to attract more international visitors, especially from surf-centric markets like Australia and Hawaii, who are seeking top-tier surfing experiences alongside luxurious accommodations.

Additionally, The Sitio’s connections to Atlantic Park and the potential for wellness tourism and sport events will further broaden the appeal of Virginia Beach to tourists seeking active holidays, from yoga retreats to surfing getaways. As global tourism continues to evolve, the city’s focus on sustainability, luxury, and authenticity positions it as a top destination for travelers seeking a holistic experience.

A Bright Future for Virginia Beach’s Tourism Industry

When it opens in March 2026, Virginia Beach will be well-placed to carve out a niche as one of the world’s leading luxury surf tourism destinations. The hotel blends the most avant-garde design with surf culture to offer an innovative and exciting choice for travelers looking for authentic experiences combined with modern comforts. As international tourism continues to grow in demand, The Sitio’s concept for sustainable tourism combined with luxury accommodation will go a long way toward supporting Virginia Beach’s tourism development over the next decades.

By offering unique surf experiences and exclusive amenities, the hotel will help expand Virginia Beach’s tourism appeal and establish it as a key player in the growing market for eco-luxury travel and cultural tourism. As the region’s tourism infrastructure continues to evolve, The Sitio will serve as a catalyst for future growth, bringing new opportunities for both local businesses and tourism professionals while assuring continued success for Virginia Beach as a top global destination.