The Union Ministry of Tourism (MoT) signs MoU with Alliance Air Aviation Limited (AAAL)

Saturday, February 19, 2022

The Union Ministry of Tourism (MoT) signed a memorandum of understanding (MoU) with Alliance Air Aviation Limited (AAAL) for boosting tourism throughout India.

The ministry is aiming to position India as a preferred destination in the tourism-generating markets, and AAAL, with its vast domestic network, is playingan important role in the promotion of tourism in the country.

“The MoU was signed with a view to achieve the common purpose of joint domestic promotion and considering the need to synergize the activities of MoT and AAAL in the tourism markets,” said an official statement.

The MoU was signed by the Additional Director General in the ministry RupinderBrar and VineetSood, the chief executive officer of AAAL.

Alliance Air is the frontrunner in promoting the government’s Regional Connectivity Scheme (RCS), which is being promoted under the Prime Minister’s UDAN (UdeDeshkaAamNagrik) scheme.

The objectives of the MoUare meeting an integrated marketing and promotional strategy and a synergized campaign in association with AAAL.

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