The WB CM requests Dev to become new brand ambassador of tourism

Friday, March 17, 2023

Mamata Banerjee, the Chief Minister of West Bengal, on Wednesday, requested Deepak Adhikari, the actor-turned-MP, also known in Bengal as Dev, to be the new brand ambassador for the tourism department of the state.

Keeping in mind that Shah Rukh Khan, Bollywood superstar, who is the incumbent brand ambassador of the WB tourism remains mostly busy, Banerjee urged the Bengali actor to take up the accountability of this position.

In 2012, Khan had accepted the proposal of the Bengal CM to become the brand ambassador of the state’s tourism department.

Banerjee said that they have Shah Rukh by their side but the actor normally remains very busy. She requested Dev to do the work as the brand ambassador for the tourism department of WB. She said that she will ask the department to make Dev the new ambassador. She added that Goutam Ghose, the director should prepare a video on tourism, and the Bengali actor together with others, will promote that one. The actor was quite amazed by the request and said that he was honored to have been chosen for the position.

He said that it was a bolt from the blue when the proposal came from the CM. He is elated by this decision, and will try his best to perform to his best abilities.

Particularly, earlier this month, Bengal grabbed the International Travel Award 2023 from the Pacific Area Travel Writers Association for having been judge as the ‘Best Destination for Culture’.

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