The Zetter Bloomsbury to Open in March 2026, Bringing Boutique Luxury to Central London

Published on December 8, 2025

The Zetter Group plans to launch its latest hotel, The Zetter Bloomsbury, in March 2026. It will be in the center of Bloomsbury, a neighborhood known for its cultural depth and historical importance. The hotel will be housed in six connected Georgian townhouses and aims to provide luxury, personalized service, and local flair. The Zetter Bloomsbury will feature 68 rooms and showcase the brand’s unique approach to service and design in one of London’s liveliest areas. It is just a short walk from Russell Square and directly across from the British Museum. This new hotel gives visitors a chance to stay in a place celebrated for its literary heritage, educational institutions, and active creative scene.

A Design Inspired by Bloomsbury’s Intellectual Legacy

Award-winning designer James Thurstan Waterworth, who has crafted interiors for Soho House and other prestigious projects, brings his expertise to The Zetter Bloomsbury. Waterworth’s design philosophy for the hotel draws inspiration from Bloomsbury’s intellectual spirit, a neighborhood historically associated with writers, artists, and scholars. The hotel features a residential style with eclectic decor, showcasing antique finds, vintage lighting, and rich textiles to create spaces that feel like home rather than a traditional hotel.

The interiors of the 68 rooms are designed with a Collector’s spirit, combining contemporary luxury with a nod to the building’s origins as interconnected family homes. The rooms range from Cosy rooms, with wood-panelled walls, to more expansive suites like the Terrace Suite, which features a four-poster bed, a claw-foot bath beneath bay windows, and a large terrace overlooking the hotel’s tranquil garden. All rooms include marble-finished bathrooms, walk-in showers, and luxury amenities from VERDEN.

Public Spaces That Capture the Essence of Bloomsbury

On the ground floor, The Zetter Bloomsbury offers three distinct public spaces designed to evoke a sense of community and welcoming warmth. At the heart of the hotel is The Orangery, the property’s main dining area, which is bathed in natural light and offers views of the landscaped garden. The Orangery serves as the ideal setting for breakfast, aperitifs, and small plates, as well as private events. During the summer months, the Orangery will extend outdoors to a BBQ area, where seasonal dishes will be prepared on the grill and complemented by guest chef residencies.

Guests can enjoy meals in a relaxed, comfortable environment that blends the intimacy of a private residence with the sophistication of a boutique hotel. The outdoor garden will provide a peaceful retreat where visitors can unwind and enjoy the tranquility of the setting, making it an ideal space for both relaxing afternoons and evening gatherings.

Wellness and Fitness at The Zetter Bloomsbury

The Zetter Bloomsbury also caters to guests seeking wellness and fitness during their stay. The hotel includes a fully equipped gym and a dedicated outdoor yoga space, allowing guests to maintain their wellness routines while enjoying the calm, leafy surroundings of the property. The hotel’s fitness offerings provide a comprehensive approach to well-being, making it easy for guests to stay active during their stay in central London.

A Location Steeped in History and Culture

Bloomsbury is a neighborhood known for its historical significance and cultural wealth. Home to several museums, galleries, and academic institutions, the area offers guests an opportunity to immerse themselves in London’s intellectual and artistic heritage. The British Museum, located just across the street from the hotel, houses one of the most extensive collections of art and artifacts in the world, making it a must-visit for anyone staying in the area.

Additionally, Lamb’s Conduit Street, known for its independent shops, cafés, and art galleries, is just moments away from the hotel, offering visitors a chance to explore the local culture and shop for unique goods. Bloomsbury’s picturesque georgian architecture and peaceful gardens provide a serene contrast to the bustling energy of central London, making it a perfect base for both relaxation and exploration.

A New Chapter for The Zetter Group

The opening of The Zetter Bloomsbury marks an exciting new chapter for The Zetter Group, which already boasts a successful portfolio of properties in Marylebone and Clerkenwell. The new hotel in Bloomsbury will further solidify the brand’s reputation for offering luxury boutique hotels that blend contemporary elegance with personalized service. By creating a space that feels like a private home, The Zetter Bloomsbury offers a uniquely intimate and sophisticated experience in one of London’s most storied neighborhoods.

Conclusion

With the opening of The Zetter Bloomsbury in March 2026, The Zetter Group is introducing a new level of luxury and intimacy to central London. Its mix of modern design, historic charm, and outstanding service makes the hotel appealing to visitors looking for a classy yet friendly place to explore London’s many cultural and historical treasures.