Thomas Cook & SOTC Cater to Gujarati Cravings: Launch Specialized Vegetarian & Jain Tours for the festive season

Tuesday, October 10, 2023

According to the data from Thomas Cook (India) Limited, the nation’s leading omnichannel travel services provider, along with its Group Company, SOTC Travel, there is a notable surge in travel interest among individuals from India’s West Region, specifically from Gujarat and Maharashtra, for the upcoming Diwali holiday. This surge has resulted in a substantial 90% year-on-year increase in demand. In response, Thomas Cook and SOTC have introduced tailored Vegetarian and Jain Tours, blending exquisite cuisine with enriching cultural experiences across various popular destinations. These offerings cater to the burgeoning market within India’s vegetarian segment, leveraging the growing enthusiasm of travelers from Gujarat and Maharashtra.

Customers can pick from a wide variety of destinations in India and abroad with Thomas Cook and SOTC’s special Vegetarian and Jain Tours, which depart from Ahmedabad and Mumbai. Due to schools being off for midterm break, multigenerational families are one of the high potential groups that the portfolio targets. Other high potential segments include honeymooners/couples/DINKs, millennials/young professionals, Gen Z, seniors/Gen S, and more.

A variety of carefully chosen favorite locations are included in the Companies’ exclusive Vegetarian and Jain Tours portfolio, including Switzerland, Paris, Italy, and the Vatican City in Europe; Turkey; South Africa; Australia; and Egypt. destinations that are closer to home or have simple visa requirements, such as Thailand, Malaysia, Indonesia, and Vietnam. Kashmir, Himachal, Andamans, Kerala, and the North East are among the domestic locations. Bhutan, which is regarded as the world’s happiest and greenest nation, and Sri Lanka in the Indian subcontinent are also included. It’s noteworthy that all group trips will be led by knowledgeable Gujarati-speaking tour operators, and that special chefs will also accompany overseas groups.

On the tour, guests can savor well-known Gujarati delicacies such as Gujarati Dal, Aam Ras, Aloo Methi Nu Shak, Bhindi Masala, Gata Nu Shak, Pani Puri, Aloo Jeera, Bhakri, Gujarati Moong Khichidi, Gujarati Kadi, Papdi Chaat, Methi Na Gota, Dhudi Nu Shak, Pav Bhaji, Basundi, Jalebi, and a variety of other dishes.

According to Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited claimed that the Gujarati population enjoys traveling with friends and family and is known for bringing festivals with them wherever they go. Gujaratis from all customer groups, particularly families, are eager to travel during Diwali since more schools are closing for midterm breaks.

He further says,” Vegetarian food especially during travel is critical for Gujarati customers; this was the genesis of our Vegetarian and Jain Tours. These special tours with handpicked locales have been crafted to delight our customers. Our team of travel experts have meticulously planned and curated experiences to make them memorable for all segments. Additionally, we are also offering our customers with free hotel upgrades, also fun activities like a gala dinner and garba nights.”

“We understand the quintessential Indian traveller better than anyone else, and our years of expertise has helped us design this strong portfolio of Vegetarian and Jain Tours to cater to India’s vegetarians. Indians love their food, especially Gujaratis and finding vegetarian and Jain meals while travelling may be a challenge – especially outside the Country.” Says Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel Limited.

He claimed that their exclusive Vegetarian and Jain Tours provide customers with excellent meals on-tour, including the best of local specialties in India, and foreign departures are accompanied by an experienced chef in order to accommodate to the particular dietary preferences of the Gujarati consumers.

• Vast selection of authentic vegetarian and Jain cuisine available while travelling
• Group tours led by Thomas Cook and SOTC’s knowledgeable Gujarati-speaking Tour Managers
• Both International and Indian locations are included in the list

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