Times Square Transforms with Two Unmissable Attractions at the Historic Brill Building – The Escape Game and Great Big Game Show Open to Thrill Visitors in New York City

Published on December 23, 2025

In a city that never sleeps, New York City continues to innovate with new entertainment that attracts both locals and tourists alike. The latest additions to its vibrant landscape are no ordinary attractions. At the heart of Times Square, the world’s most famous entertainment district, two exciting live-action, team-based experiences have taken residence in the iconic Brill Building. This new entertainment hub brings The Escape Game and Great Big Game Show to the crossroads of the world. These two attractions promise unforgettable adventures and are poised to redefine interactive entertainment in the city. Times Square is already renowned for its dazzling lights, Broadway shows, and lively atmosphere. Now, with the addition of these two immersive experiences, it’s more than ever the place where creativity, technology, and fun collide.

For those looking to step into the world of The Escape Game, you’ll find six thrilling, multi-room adventures. From intricate puzzles to cinematic set designs, this experience is perfect for friends, families, and corporate groups looking for a fun yet challenging activity. The Great Big Game Show promises high-energy, interactive fun where visitors get to play in a live, TV-style game show. These attractions are designed to offer fun for all ages, making them ideal for groups of friends or family gatherings.

The Escape Game: Immersive and Engaging Adventures for Everyone

Located on the second floor of the Brill Building, The Escape Game Times Square offers six exhilarating experiences:

• The Heist: A high-stakes art theft mission where you and your team must retrieve stolen paintings from a cunning thief.
• Prison Break: A daring escape from a high-security prison where every second counts.
• The Depths: A thrilling underwater adventure where you must solve puzzles to escape before time runs out.
• Cosmic Crisis: A space-themed challenge that tasks you with saving the galaxy from imminent destruction.
• Legend of the Yeti: A mysterious journey to the Himalayas where you face the ultimate test of survival.
• Ruins: Forbidden Treasure: A treasure hunt that sends you deep into an ancient civilization to uncover hidden riches.

These adventures are perfect for small to medium-sized groups, with the ability to accommodate up to 48 players at once, making them a great option for corporate outings, team-building exercises, and even birthday parties.

In each of these experiences, participants are immersed in a world that feels real, thanks to cinematic set designs and highly detailed storylines. The tension rises as you race against the clock, working together to solve puzzles and complete missions before time runs out.

Three of the games—Cosmic Crisis, Legend of the Yeti, and Ruins: Forbidden Treasure—are making their New York City debut, adding something fresh to the already bustling Times Square entertainment scene.

Great Big Game Show: TV-Style Competitions for Everyone

Right alongside The Escape Game, visitors can find another thrilling attraction at the Brill Building. Great Big Game Show is a high-energy, interactive competition where groups of up to 14 players can participate in a series of fun, fast-paced mini-games. These games are designed to test your trivia knowledge, strategy, and reflexes in a friendly yet competitive environment. With over 17+ rotating mini-games, the show offers something new and exciting with every visit.

Each game show studio is a live-action experience, complete with stage lights, music, and a live host, making the event feel like a real TV competition. Whether you’re answering trivia questions, completing speed challenges, or competing in strategy games, the adrenaline is sure to keep everyone on their toes.

For those visiting during the holiday season, the Great Big Game Show is offering an exclusive Holiday Edition, featuring festive mini-games such as tossing rings onto reindeer antlers and spinning the Frostbite Wheel. These holiday-only games are perfect for families, office parties, or friends looking for a unique way to celebrate the season.

Why Times Square? Why the Brill Building?

Times Square has long been the heartbeat of New York City, constantly evolving with the times while maintaining its iconic energy. With the addition of these two new attractions, Times Square now becomes home to a new wave of interactive, immersive entertainment that caters to visitors of all ages. The Brill Building, a landmark rich in musical history, now hosts these dynamic attractions, keeping the spirit of innovation and creativity alive in the heart of New York City.

The Escape Game and Great Big Game Show are more than just attractions—they represent a new era of entertainment in Times Square, where guests can come together, challenge themselves, and create memories. These attractions not only attract tourists but also provide a unique offering for New Yorkers looking for something fun and exciting to do in their own backyard.

Things to Know Before You Go

• Location: The Escape Game and Great Big Game Show are located at the Brill Building at Broadway and 49th Street in Times Square, New York City.
• Opening Hours: Both attractions are open daily, and bookings can be made via their websites.
• Pricing: Prices vary depending on the game and group size, with discounts available for group bookings and special events.
• Capacity: The Escape Game can accommodate up to 48 players at once, and the Great Big Game Show has space for up to 14 contestants per studio.
• Ideal for: Group outings, family adventures, team-building activities, corporate events, and anyone looking for a unique and engaging experience.

Meta Description: Experience the ultimate in interactive entertainment at The Escape Game and Great Big Game Show, now open at the Brill Building in Times Square, New York City.

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Conclusion:

With the opening of The Escape Game and Great Big Game Show in the Brill Building, Times Square has once again proven itself to be the ultimate destination for innovation, entertainment, and unforgettable experiences. These attractions are redefining the future of interactive play, bringing together people from all over the world to share in the excitement. Whether you’re a local looking for a new adventure or a tourist visiting the Big Apple, these attractions are a must-try. So, come down to Times Square, immerse yourself in these live-action adventures, and create lasting memories in the heart of New York City.