Times Square’s ROW NYC Set to Reopen in May 2026 with Renovated Rooms, New Dining, and Cultural Programming

Published on February 25, 2026

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After a multi-year closure and extensive renovation, ROW NYC will welcome guests back to its prime location in Times Square starting May 1, 2026. Known for its central position in one of the world’s most vibrant neighborhoods, this iconic hotel has undergone a comprehensive redesign to offer a refreshed, modern perspective on city stays. With 1,300 rooms, reimagined public spaces, a brand-new café and bar, and a state-of-the-art fitness center, ROW NYC is ready to reclaim its place as a cornerstone of Midtown Manhattan hospitality.

Located at the corner of 45th Street and Eighth Avenue, ROW NYC puts guests in the heart of New York City, just steps away from Broadway theaters, iconic landmarks, world-class shopping, and transportation hubs. This reopening marks a new chapter for the hotel, which is now geared towards meeting the diverse needs of visitors—from first-time tourists to Broadway enthusiasts, families, and group travelers. Whether for business or leisure, ROW NYC is designed to offer convenient, comfortable, and dynamic stays in one of the most energetic neighborhoods in the world.

Redesigned Rooms and Reimagined Public Spaces for a Fresh Stay

The guest rooms at ROW NYC have been redesigned with a focus on comfort, simplicity, and relaxation. The refreshed interiors feature clean-lined furnishings, custom millwork, and softer color palettes. Each room is designed with the intention of providing a peaceful retreat after a day of exploring the bustling streets of Times Square. Large windows offer sweeping views of the Hudson River and Manhattan skyline, ensuring that guests can experience the energy of New York while enjoying a serene space to unwind.

The hotel’s public spaces have been entirely reimagined to support guest engagement and create a sense of community. The lobby now functions as a versatile space with tiered seating, informal work areas, and different zones that cater to guests looking to meet, work, or relax. The design allows for a seamless flow of guests throughout the day, whether they’re arriving for a quick check-in or enjoying a relaxed afternoon in the hotel.

Percy All Day: A New All-Day Café and Bar Anchored in Times Square’s Energy

At the heart of ROW NYC’s transformation is the new Percy All Day, an all-day café and bar that will debut alongside the hotel on May 1, 2026. Named after early 20th-century photographer Percy Claude Byron, whose images captured the essence of New York life, Percy All Day celebrates the city’s layered history while delivering a modern, approachable atmosphere. The café and bar will provide a dynamic space for guests to start their day with coffee and pastries, enjoy classic lunch dishes, and unwind in the evening with cocktails and small plates.

Whether you’re in town for a quick business trip or attending a Broadway show, Percy All Day offers a place to relax and connect. It’s designed to move with the rhythm of New York City—active and evolving throughout the day. The café will serve a variety of comfort-forward dishes suited for working lunches, pre-theater meals, and evening social gatherings. Built-in elements like a projector and sound system allow for events, screenings, and social activations, making Percy All Day a versatile venue within the hotel.

A Dynamic Location for Leisure and Business Travelers

ROW NYC is not only a hotel for tourists but also a great choice for business travelers and corporate groups. With Times Square as its backdrop, the hotel offers quick access to key business districts, corporate headquarters, and convention centers. The area is home to many of New York’s major businesses, and ROW NYC is strategically placed to cater to the needs of those in the city for meetings, conferences, or corporate events. The hotel’s public spaces, including the café, lobby, and event areas, provide flexible environments for both informal and formal business settings.

For tourists, ROW NYC offers direct access to some of New York City’s most iconic landmarks. Guests are just steps away from Broadway theaters, world-class museums, shopping centers like Times Square, and attractions like the Empire State Building, Rockefeller Center, and Central Park. Whether for a Broadway show, shopping spree, or sightseeing tour, guests can easily access the city’s top destinations, all within walking distance.

Sustainable, Comfortable, and Accessible Stays

As part of its reopening, ROW NYC is focused on offering more sustainable travel options, ensuring that guests can enjoy a comfortable and eco-friendly stay. The hotel’s modern amenities, paired with its focus on environmentally conscious practices, make it a great choice for travelers looking for a luxury experience that supports sustainability. Whether it’s through energy-efficient systems, eco-friendly materials, or waste reduction strategies, ROW NYC aims to reduce its environmental impact while offering guests a luxurious, comfortable experience in the heart of one of the world’s most iconic cities.

Looking Ahead to Summer 2026 and Beyond

The reopening of ROW NYC marks an exciting development in Times Square’s ever-evolving landscape. With its revamped rooms, new dining options, and reimagined public spaces, the hotel is ready to offer a dynamic and personalized experience for all types of travelers. Whether you’re visiting for leisure, business, or a combination of both, ROW NYC is now better equipped to meet your needs while providing the perfect base for exploring all that New York City has to offer.

As the hotel reopens its doors in May 2026, ROW NYC is set to welcome guests with a fresh perspective and a host of new experiences. Whether you’re coming for the energy of Times Square, the culture of Broadway, or the convenience of a central location, ROW NYC promises to deliver an unforgettable stay in one of the world’s most vibrant destinations.