Tiqets Acquisition: A Key Move by Expedia to Offer Seamless Travel Experiences, All You Need To Know

Published on December 13, 2025

Expedia Group, a leader in the travel technology industry, has made a significant move by acquiring Tiqets, a prominent platform selling tickets for museums, attractions, and experiences. This acquisition, expected to close in the first quarter of 2026, marks a strategic expansion in Expedia’s activities, strengthening its global portfolio of travel services.

Expanding Travel Offerings Through Tiqets Integration

With Tiqets based in Amsterdam, the platform has rapidly established itself as a key player in the activities and experiences market. The platform allows users to easily book tickets for a wide range of tourist attractions, from historical museums to thrilling local tours. The acquisition is a strategic step for Expedia Group, aligning with their broader goal of creating a more comprehensive global travel solution.

Alfonso Paredes, President of B2B for Expedia, explained that integrating Tiqets’ platform into Expedia’s offerings is pivotal for the company’s long-term vision. The acquisition is designed to integrate seamlessly with Expedia’s existing portfolio, which includes air travel, accommodation, car rentals, and insurance, all under one expansive network powered by expanded APIs. This integration aims to create a unified experience for travellers, offering everything from flight bookings to immersive local experiences, all on a single platform.

Enhancing Global Access to Activities and Attractions

Founded in 2014, Tiqets has revolutionised the way people book cultural activities and attractions around the world. Operating in over 60 countries with more than 1,000 destinations, Tiqets offers a diverse selection of tickets to everything from major cultural institutions to local events and excursions. For Expedia, the addition of Tiqets’ inventory opens the door to a new stream of global tourism experiences, helping travellers plan more seamless trips that include not only flights and accommodation but also a rich selection of activities.

This acquisition is part of Expedia Group’s wider plan to increase its market share in the experience and activity booking segment, a sector that has seen significant growth in recent years. As more travellers seek to enhance their trips with personalised experiences, platforms like Tiqets are becoming essential for providing travellers with easy access to a wide variety of in-destination services.

The Growing Role of Activities in Travel Planning

In a world where travel experiences are as important as the destination itself, Expedia Group’s investment in Tiqets comes at a time when travellers are increasingly looking for more than just hotels and flights. With the rise of experience-focused travel, Tiqets has positioned itself as an essential platform for cultural tourism, offering access to some of the world’s most popular and iconic attractions.

Expedia’s acquisition of Tiqets signals the company’s intent to dominate the expanding experiential travel market, which is anticipated to grow as travellers demand more immersive, authentic travel experiences. By incorporating Tiqets’ comprehensive offering of tickets for museums, amusement parks, and local activities, Expedia can now provide an all-encompassing travel service that caters to every aspect of a traveller’s journey.

A Smooth Transition and Expanded Booking Options for Travellers

As Expedia Group integrates Tiqets’ capabilities into its broader travel ecosystem, consumers can expect a streamlined booking process. This merger enhances Expedia’s value proposition, enabling customers to seamlessly book their entire travel itinerary in one place, from flight and hotel to tickets for attractions and local tours. As travel becomes more integrated and convenient, the acquisition helps maintain Expedia’s competitive edge in the industry.

Tiqets’ seamless booking experience and easy-to-use platform will blend well with Expedia’s existing services, ensuring that travellers have access to a wider selection of activities and experiences. Whether it’s securing tickets to top museums in Paris or booking an excursion in New York City, the integration with Expedia ensures that travellers can easily book their activities along with their travel arrangements, making the overall trip planning process easier and more efficient.

Strengthening Expedia’s Position in a Changing Travel Landscape

In conclusion, Expedia Group’s acquisition of Tiqets positions the company to offer a more holistic travel experience for global travellers. With the integration of cultural activities, local tours, and immersive experiences, Expedia is solidifying its role as a one-stop-shop for comprehensive travel planning. This strategic acquisition ensures that Expedia continues to lead the charge in an increasingly experience-focused travel landscape, allowing travellers to book not only their journeys but also the activities that will make those journeys unforgettable.

As the travel sector continues to evolve, Expedia Group’s continued focus on enhancing its global offerings, now with the added strength of Tiqets’ platform, ensures that travellers will have access to the most convenient, diverse, and integrated travel experiences available.