Czech government plans to boost tourism through subsidies

Wednesday, August 11, 2021

The tourism industry remains one of the sectors that’s the most badly hit by the Covid-19 pandemic. Even though the present data shows that tourism has slowly started returning, the sector will need a considerable boost financially to reach the levels of pre-pandemic.

The Ministry of Regional Development is all set to assign almost 1.25 billion crowns a year on tourist subsidies. Half the amount will go to CzechTourism, the state agency. On campaigns and foreign marketing, the government agency is all prepared to spend a total of 100 million crowns in 2021, says the agency’s director, Jan Herget:

“We will of course prioritize countries in our region, since people from these countries will be the first to return [to the Czech Republic. But that doesn’t mean we will leave out other countries, such as Russia, China, Japan, South Korea and the United States, which seem to have no perspective for us at the moment. We have to continue campaigning there so that we don’t lose our position against the competition.”

CzechTourism evaluates the efficiency of their campaigns in part via website clicks and social network engagement. However, as per Jan Herget, it is not possible to clearly decide how many foreigners visit this country thanks to these campaigns. At various trade fairs, billboards and promotional material, millions more crowns will be spent and on raising the profile of the Czech Republic through well-known personalities.

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