Toast And Uber Team Up To Drive Restaurant Sales And Enhance Tourism

Published on November 4, 2025

In a move designed to revolutionise the restaurant industry and boost local tourism, Toast, a leading restaurant technology platform, and Uber Technologies have announced a multi-year strategic partnership. The collaboration, which focuses on product innovation and go-to-market initiatives, aims to support restaurants across Canada and the United States. By integrating Uber’s delivery expertise with Toast’s market-leading point-of-sale solutions, the two companies plan to help restaurants enhance their operations, improve the guest experience, and drive higher sales.

This partnership is a step forward in ensuring that restaurants can better manage digital ordering systems, offer seamless guest experiences, and ultimately expand their customer base. As the partnership unfolds, it will likely have a broader impact on tourism, as the seamless integration of Uber Eats will provide visitors and locals alike with greater access to local dining options.

Seamless Integration to Support Restaurant Growth

Toast’s platform, known for its robust point-of-sale tools, will be paired with Uber’s vast delivery network, bringing together both companies’ strengths to provide restaurants with a comprehensive digital solution. For restaurants, this integration means more streamlined operations, increased revenue opportunities, and reduced friction in managing orders across different platforms.

The collaboration also supports the restaurant industry’s growing need for flexibility, allowing businesses to choose the tools and services that work best for them. This flexibility will be crucial for attracting tourists, who are increasingly relying on food delivery services and online ordering to discover new dining experiences during their travels.

For the restaurant sector, especially those located in high-tourism areas, the ability to tap into Uber’s expansive customer base through Uber Eats will help drive incremental demand. As part of the partnership, Toast merchants will also benefit from new advertising and promotional tools designed to enhance marketing efforts. With the new tools, restaurants will be able to launch promotions and local advertising directly through the Toast platform, increasing their visibility and attracting more customers, including tourists.

Expanding the Partnership Globally

While the initial focus of the Toast and Uber partnership is on the United States and Canada, the collaboration will soon extend to other regions. Plans are already in place to roll out Uber’s services in Ireland and the United Kingdom, further supporting tourism-driven growth across various markets.

As part of the global partnership, Toast restaurants will be able to leverage Uber Eats as the preferred food delivery marketplace, ensuring that restaurants can efficiently manage orders while tapping into the global reach of Uber’s technology. For tourists visiting new cities, this means greater access to local dining options through a single, user-friendly platform.

The partnership will also introduce Uber’s delivery services to new locations, including Canada and select international markets. This global expansion is expected to improve the overall guest experience and generate more revenue for restaurants, while also making it easier for tourists to access local favourites during their travels.

Supporting Tourism and Local Economies

One of the primary goals of the partnership is to support the growth of local economies, particularly in tourist destinations. With the combined efforts of Toast and Uber, restaurants can optimise their operations, increase sales, and provide a more appealing experience for visitors. As tourists continue to flock to popular destinations, the ability to seamlessly access local restaurants through platforms like Uber Eats will make dining out more convenient and accessible.

The partnership also plays a vital role in encouraging local tourism by showcasing the diverse dining options available in different cities. Tourists looking for new culinary experiences can use Uber’s platform to explore popular and hidden gems in the restaurant scene. This will help increase foot traffic to restaurants, benefiting not only the businesses but also the local economy.

A Bright Future for the Restaurant Industry

As Toast and Uber move forward with their partnership, the restaurant industry stands to benefit significantly from the collaboration. With the combined strength of Toast’s point-of-sale system and Uber’s delivery network, restaurants will be equipped with the tools they need to grow and thrive in a competitive market.

For the tourism industry, this partnership promises to be a game-changer. By enhancing the dining experience for tourists and locals alike, it is expected to contribute to increased tourism and economic growth. As more restaurants adopt these integrated solutions, both consumers and businesses will enjoy a more seamless, efficient, and enjoyable dining experience.

In conclusion, the partnership between Toast and Uber is set to create significant value for the restaurant sector, fostering growth and innovation while supporting the broader tourism industry. This collaboration will help restaurants in Canada, the United States, and beyond attract more guests, streamline their operations, and thrive in an ever-evolving market.