Top European Destinations Americans Are Visiting This Holiday Season: All You Need To Know

Published on December 10, 2025

As the holiday season approaches, many Americans are preparing to dust off their passports and take off to Europe. According to Allianz Partners’ 2025 European Holiday Destination Index, there’s a clear preference for European cities brimming with festive charm, cultural experiences, and seasonal celebrations. This year’s survey, based on more than 165,000 travel itineraries, highlights the cities that are topping American travelers’ lists for holiday getaways.

The findings reveal that Americans are embracing a mix of iconic cities, traditional Christmas markets, and cultural immersion, all while seeking the peace of mind that travel protection offers.

London, England – The Most Popular European Destination

For the second year in a row, London ranks as the most popular European destination for American travelers this holiday season. The British capital draws visitors with its dazzling Christmas lights, festive markets, and iconic holiday traditions like ice skating at Hyde Park and visiting the famous Winter Wonderland. London offers a perfect blend of holiday magic and rich cultural experiences, making it a go-to destination for many.

Paris, France – The City of Lights for the Holidays

Not far behind London is Paris, France, which comes in at number two on the list. The French capital is renowned for its elegant holiday displays, charming Christmas markets, and romantic atmosphere. Visitors can enjoy the twinkling lights along the Champs-Élysées, explore the festive windows at Galeries Lafayette, and experience Parisian culture in a truly magical setting.

Rome, Italy – A Historical Holiday Retreat

Ranking third, Rome continues to captivate American travelers with its historic appeal and warm Mediterranean climate. Known for its stunning ancient landmarks and vibrant culture, Rome offers a unique holiday experience where visitors can enjoy both festive activities and rich history. Travelers can explore the city’s Christmas markets, attend Midnight Mass at St. Peter’s Basilica, and indulge in delicious Italian cuisine.

Madrid, Spain – A Blend of Culture and Holiday Cheer

Madrid secures the fourth spot, with travelers flocking to the Spanish capital for a blend of festive celebrations and cultural experiences. The city’s lively Christmas markets, such as the one at Plaza Mayor, attract visitors looking for unique gifts, while the vibrant nightlife and dining scene keep guests entertained well into the New Year. Madrid’s beautiful winter weather and rich traditions make it an ideal holiday destination.

Dublin, Ireland – A Cozy Winter Escape

Rounding out the top five is Dublin, Ireland, which remains a favorite for Americans seeking a cozy winter escape. With its charming streets, festive lights, and welcoming pubs, Dublin offers a quintessential holiday experience. Travelers can enjoy traditional Irish music, sip on a pint of Guinness, and explore the city’s cultural landmarks while embracing the holiday spirit.

Top Ten European Destinations for 2025

The Allianz Partners’ survey also highlights several other European cities that have maintained or gained popularity among American travelers. Amsterdam, Netherlands (#6) and Frankfurt, Germany (#7) offer cultural experiences and vibrant holiday markets, while Barcelona, Spain (#8) and Munich, Germany (#9) provide Mediterranean warmth and classic German traditions.

Lisbon, Portugal (#10) stands out with its mild winter weather and festive spirit, making it a top destination for those seeking a blend of culture and relaxation.

Up-and-Coming European Cities for 2025 Holidays

While the classic European capitals continue to dominate, several cities are rising in popularity for their unique charm and seasonal offerings. Vienna, Austria (#15), has seen a surge in interest thanks to its historical Christmas markets, classical music concerts, and grand architecture. Copenhagen, Denmark (#16), with its cozy hygge spirit, and Edinburgh, Scotland (#14), known for its winter festivals, also feature in the top 20 destinations.

Other notable mentions include Geneva, Switzerland (#18), with its picturesque lakeside views and proximity to ski resorts, and Venice, Italy (#19), which offers a quieter, more romantic holiday atmosphere with fewer crowds.

Travel Protection for Peace of Mind

With Europe’s winter magic calling, Allianz Partners also reminds travelers to ensure their trips are protected. As demand for European holidays rises, so does the need for travel insurance. Allianz Partners offers travel protection plans that help cover unexpected disruptions, such as flight delays or cancellations, medical emergencies, and more. This added protection ensures travelers can enjoy their holiday plans without stress.

Embrace the Magic of Europe this Holiday Season

As Americans flock to Europe for their 2025 holiday getaways, the continent’s top cities continue to offer a perfect blend of festive cheer, rich culture, and holiday traditions. From the iconic lights of London and Paris to the warm Mediterranean charm of Madrid and Lisbon, there is no shortage of magical destinations to explore this winter.

For travellers planning their European holiday, adding travel insurance to the mix provides a safety net, ensuring that unexpected disruptions do not spoil the festive fun. With the right planning and protection, the holiday season in Europe promises to be an unforgettable experience for all.