Tourism and Culture at the Heart of Honggutan’s New Strategy to Connect with Hong Kong

Published on December 22, 2025

Honggutan District in Nanchang recently presented its new cultural and tourism strategy at the “City of Heroes Vibrant Honggutan” Cultural and Tourism Promotion Conference, held in Hong Kong. This strategic event is part of broader efforts to enhance cooperation between Mainland China and Hong Kong, leveraging culture and tourism as tools for building stronger cross-border ties and encouraging the flow of visitors and tourists.

The event was organized by the Nanchang Municipal Bureau of Culture, Radio, Television and Tourism, in collaboration with the People’s Government of Honggutan District. The conference is aligned with national strategies aimed at fostering coordinated regional development, with a focus on the vision of the Guangdong–Hong Kong–Macao Greater Bay Area. The goal is to position cultural tourism as a key driver for mutual development, allowing for shared market growth and a more dynamic exchange between the two regions.

Promoting Cultural and Tourism Ties Between Mainland China and Hong Kong

At the conference, Honggutan District emphasized its historical significance and its potential as a tourist destination with a rich cultural heritage. The district, located in the capital city of Jiangxi Province, has a long history tied to China’s revolutionary past, earning it the nickname “City of Heroes.” Known for its cultural sites and scenic landscapes, Honggutan District aims to showcase its uniqueness and attract tourists from both Mainland China and Hong Kong.

As Hong Kong has long been a major gateway for tourists traveling to Mainland China, the collaboration between Honggutan and Hong Kong is seen as an opportunity to increase tourist exchange and further integrate the tourism markets. The conference highlighted tourism opportunities that allow both Hong Kong visitors and Mainland Chinese travelers to enjoy unique cultural experiences across both regions.

With its revolutionary heritage sites, modern infrastructure, and focus on sustainable tourism, Honggutan District aims to become a prime destination for travelers seeking a mix of history, culture, and modern amenities. Through this partnership, both regions hope to boost visitor flow and build a stronger tourism economy, contributing to the Greater Bay Area’s goal of regional integration and growth.

Key Features of Honggutan’s Tourism Strategy

The tourism strategy for Honggutan District focuses on several key areas designed to attract both domestic and international tourists. These include:

1. Cultural Tourism: The district is rich in historical and cultural sites, including revolutionary landmarks that commemorate the Chinese Revolution. These sites offer tourists an opportunity to delve into China’s modern history and experience the legacy of the revolution through museums, historic memorials, and cultural exhibitions.
2. Eco-Tourism: Honggutan also boasts a wealth of natural beauty, including parks, lakes, and mountainous landscapes, ideal for eco-tourism. The district is focusing on sustainable tourism practices, encouraging visitors to experience its landscapes through hiking, boating, and wildlife watching.
3. Tourism Infrastructure: To support its growing tourism sector, Honggutan District is investing in modern amenities such as luxury hotels, transportation upgrades, and tourist centers. This infrastructure is designed to provide a seamless and comfortable experience for both international and domestic visitors.
4. Cultural Exchange: The district’s strategy also includes promoting cultural exchange through art exhibitions, local festivals, and food tourism, where visitors can experience the flavors of Jiangxi cuisine and local delicacies. Partnerships with Hong Kong artists and tourism operators will enhance this cultural exchange and attract tourists looking for authentic experiences.
5. Family and Leisure Tourism: As family and leisure tourism continues to grow in China, Honggutan is tailoring experiences to attract family travellers, with interactive exhibits, theme parks, and family-friendly events. This aligns with broader tourism trends, where families seek meaningful travel experiences that cater to all ages.

The Guangdong-Hong Kong-Macao Greater Bay Area and Tourism Collaboration

The Greater Bay Area (GBA) initiative, which encompasses Hong Kong, Macao, and nine cities in Guangdong Province, is one of the central strategies for boosting regional tourism. Honggutan’s inclusion in this vision is a pivotal part of the plan to integrate these tourism markets and promote cross-border cooperation.

The GBA aims to create a seamless travel experience for visitors, with transportation links between Hong Kong, Macao, and Mainland China becoming increasingly efficient. Visitors will be able to easily travel between Hong Kong, Guangdong, and Jiangxi, with high-speed trains and ferries providing fast access to all the key cultural and historical sites.

Looking Ahead: Strengthening Tourism Collaboration

The ongoing tourism partnership between Honggutan District and Hong Kong is expected to grow stronger in the coming years. Future initiatives will focus on tourist engagement, promotion campaigns, and joint events, aimed at attracting a global audience. By continuing to emphasize cultural tourism, eco-tourism, and sustainable practices, both regions are poised to see increased tourist arrivals and further integration within the Greater Bay Area.

Conclusion

The collaboration between Honggutan District and Hong Kong sets the stage for a new era in cross-border tourism. With a shared vision for regional integration and a focus on cultural preservation, Honggutan is positioning itself as an attractive destination for tourists looking to experience the best of both modern China and its revolutionary past. As the region continues to grow and develop its tourism infrastructure, visitors can look forward to more accessible and diverse experiences that highlight the richness of Jiangxi Province and the broader Greater Bay Area.