Tourism Boom in Budapest as Running Events Draw Record Numbers of Global Visitors

Published on November 25, 2025

Budapest has seen a remarkable increase in tourism in 2025, as more than 50,000 foreign tourists travelled to the Hungarian capital to participate in or observe three significant running events: the Telekom Vivicittá, the Wizz Air Budapest Half Marathon, and the SPAR Budapest Marathon Festival. As stated by Budapest Sportiroda (BSI), the running events organiser, the influx of foreign participants was a boost to the city’s tourism and positively impacted the local economy by an estimated 10.5 million euros (4 billion HUF) and over 100,000 guest nights.

These numbers indicate the running tourism development trend in Budapest. Nearly 19,000 foreign tourists from 125 different countries participated in the newcomers’ running events. The trend of foreign tourists continues to grow as more than double increase competing in 2023 events. The capital of Budapest is solidifying its position as a sport event and fitness tourism hub.

A Global Running Destination

Budapest’s running events have developed a multi-national fan base as athletes from all over the world arrive to compete in the city’s marathon and half marathon, as well as the Vivicittá event. The city’s historical charm, spectacular views of the Danube, and a rich tapestry of culture and hospitality make it an ideal venue for sporting tourism, delighting all participants and their families.

Distributed over a weekend, the three principal events have increasingly prominent status on the world sporting calendar, each attracting thousands of participants from all over the world. As a result, Budapest is fast becoming a sought-after city for runners to pursue their sporting passion, while having the opportunity to visit one of the most beautiful cities in Europe.

Telekom Vivicittá: A Fun and Accessible Race

One of the most famous races in Budapest is Telekom Vivicitta, an event that takes place every spring and is part of the Budapest running calendar. With multiple distance options, the event is open to all types of runners, from hobby joggers to marathon veterans. Because of this, the event is very popular among families and those looking to run the event more for the fun of it. The event offers an easy entry into the active racing environment and vibraant atmosphere of activiy events. The event offers a scenic run through many of Budapest’s famous sights, all while being a central part of the city and most active locations.

Wizz Air Budapest Half Marathon: A Rising Star

One of the most popular long-distance races in Europe is the Wizz Air Budapest Half Marathon. Each year, more competitors and participants from other countries join and it scores massive popularity. The event provides a fast, flat course, with an easy chance of grabbing a personal best time. The event incorporates many popular sights throughout the run, including, but not limited to, the Buda Castle, Chain Bridge, and Heroes’ Square. The Half Marathon is well known for all of its organisation and hospitality, and therefore is a great event regardless of the participant’s level, also allowing them to enjoy a great course with a lot of running challenges.

The Crown Jewel SPAR Budapest Marathon Festival

Among the three races, the SPAR Budapest Marathon Festival is the largest and most reputed event, attracting elite athletes, amateurs, and thousands of spectators from every part of the world. The Budapest Festival Marathon allows runners the opportunity to race and view the breathtaking sights of the city. The route includes the Danube promenade, City Park, and the lively and colorful Andrássy Avenue. The festivity is inclusive to every level of runners from beginner to professional, due to the other divisions of the race such as the relay, 10K, and the events for children.

The Growth of Tourism and Economic Influence
The international athletes have helped improve the tourism expenditure in Budapest. Based on the report from BSI, the international tourists who visited these events in Budapest have spent HUF 4 billion (EUR 10.5 million) on lodging, culinary experiences, transport, and other tourism services. Also, the guest nights were at 100,000 which grows the demand for lodging provided by hotels, hostels, and short-term rental properties. This is a positive effect on the hospitality industry in Budapest.

Along with the financial impact, the activities have increased awareness of Budapest as a travel location. Many attendees of the races take pleasure in the events, then explore the city’s history, attraction, architecture, and culture. Budapest’s charm, highlighted by the Danube River, the Parliament, and the city’s cafes and bars, makes it a cultural and sporting centre and encourages tourists to extend their stay.

The Growing Popularity of Running Tourism.

Running tourism continues to increase globally with Berlin, New York, and London becoming established running tourism destinations. Budapest’s events, organised running, and friendly environment have drawn and continues to draw more international runners and spectators. The increased popularity of the events is evident in the rising numbers of tourists who attend the events exclusively to run in the races and the tourists who come solely to enjoy the celebratory atmosphere of the events.

Budapest has numerous attractions that draw visitors from different backgrounds including competitive athletes, history enthusiasts, and tourists who want to participate in international racing events and take in the city’s cultural and sightseeing activities at the same time.

Budapest Running Events

Budapest Running events hosted during international participants and spectators have a great impact on the tourism activities within the city. From the success and the great marketing of the international events, Budapest is to have Running Tourism events at a great European capital Hosting.

Budapest is on the international map in the sport of Running. It has a great reputation of hosting international sporting events of world class standard. It is a city that Running sport athletes want to visit for a great overall experience and running events.