Tourism Fuels Florida’s Economy, Reaching More than Hundred Billion

Published on December 3, 2025

Florida’s tourism industry reached new heights in 2024, generating a record-breaking $133.6 billion in economic activity, according to the annual report by VISIT FLORIDA, the state’s tourism marketing corporation. This surge in revenue highlights the ongoing strength of Florida’s tourism sector, which continues to be a major contributor to the state’s economy.

The report reveals that total visitor spending in Florida for 2024 reached $134.9 billion, a three percent increase from the previous year, underscoring the state’s appeal as a top destination for travelers from around the world. This growth is not only significant for the tourism industry but also plays a key role in job creation and supporting local economies across Florida’s diverse regions.

Visitor Spending Breakdown

Of the $134.9 billion in tourism spending, domestic visitors were the largest contributors, accounting for $120.1 billion. This spending was driven by millions of travelers from other states who flocked to Florida for its world-renowned attractions, theme parks, and beautiful beaches. Domestic tourism continues to be a vital part of the state’s tourism ecosystem, with visitors from neighboring states and further afield consistently returning year after year.

International visitors also played a crucial role in Florida’s tourism success. Spending from international travelers reached $14.8 billion, a solid contribution to the overall tourism revenue. While international travel numbers dipped slightly due to various global factors, Florida remains a favorite destination for tourists from countries such as Canada, the United Kingdom, Brazil, and Mexico, and the state is expected to see even stronger international visitation in the coming years as global travel continues to recover.

Economic Impact Beyond Visitor Spending

The $133.6 billion generated by tourism in 2024 goes far beyond just visitor spending; it has a profound impact on Florida’s broader economy. Tourism supports thousands of jobs, from hotel staff to theme park employees, restaurateurs, tour operators, and local retailers. In total, tourism supports approximately 1.7 million jobs in the state, making it one of the largest sectors of employment in Florida.

Moreover, the tax revenues generated by tourism contribute to the funding of essential services in local communities and the state’s infrastructure projects. In 2024, tourism-related taxes provided more than $17.4 billion in state and local tax revenue, further demonstrating the sector’s role in supporting the state’s fiscal health.

The Growth of Florida’s Tourism Attractions

Florida’s tourism success is also a reflection of the state’s broad range of attractions that appeal to both domestic and international visitors. From the iconic Walt Disney World Resort and Universal Studios in Orlando to the vibrant cultural scene in Miami, the serene beaches of the Gulf Coast, and the natural beauty of the Florida Keys, the state offers something for every type of traveler.

In addition, Florida’s growing reputation as a hub for eco-tourism and adventure travel is driving more visitors to explore its national parks, wildlife reserves, and outdoor recreation areas. The state’s diverse landscapes, from the Everglades to the beaches and wetlands, attract travelers interested in nature, hiking, bird-watching, and water sports.

Florida’s Commitment to Sustainable Tourism

While tourism continues to drive economic growth, Florida is also focusing on sustainability and preserving its unique natural and cultural resources. The state has been actively investing in initiatives to promote sustainable tourism practices, protect its natural ecosystems, and reduce the environmental impact of tourism activities. Efforts to preserve Florida’s beaches, wildlife, and water resources ensure that the state remains an attractive and viable destination for future generations of travelers.

Looking Ahead: The Future of Florida Tourism

Looking ahead, Florida’s tourism industry is poised for continued success. VISIT FLORIDA projects that the state will see even higher numbers of visitors in 2025, particularly with increased international travel as global air travel recovers. Key markets such as Europe, Latin America, and Canada are expected to show strong growth, contributing to even greater tourism revenue for the state.

Additionally, Florida’s tourism infrastructure is continuing to evolve to meet the needs of modern travelers. From new hotels and resorts to the expansion of airports and transportation networks, the state is investing in its tourism infrastructure to ensure that it remains a top destination in the global tourism market.

With its combination of world-class attractions, natural beauty, and year-round warm weather, Florida is set to continue leading the charge in U.S. tourism. The state’s tourism sector remains a cornerstone of its economy, supporting jobs, local businesses, and community development across the state.

Conclusion

In conclusion, Florida’s tourism industry has achieved a remarkable milestone in 2024 with $133.6 billion in economic impact. The state’s diverse offerings, strategic marketing efforts, and commitment to sustainability will ensure that tourism continues to be a driving force in Florida’s economy for years to come. As both domestic and international travelers flock to the Sunshine State, the tourism sector’s contributions to Florida’s economy and job market will remain integral to its ongoing prosperity.