Tourism Golden Announces Leadership Transition: Joanne Sweeting to Retire After Fourteen Years, Andy Brown Takes Over to Lead British Columbia’s Premier Destination Marketing Organization

Published on December 6, 2025

By: Paramita Sarkar

Tourism Golden today announced that Joanne Sweeting, the Executive Director who has led the organization for nearly 14 years, will retire at the end of 2025. Her retirement will conclude an era of exceptional leadership that has significantly contributed to Golden’s standing as one of British Columbia’s most respected destination marketing organizations. Under Sweeting’s guidance, Tourism Golden has flourished, promoting the community’s natural beauty, culture, and adventure opportunities to both domestic and international travelers.

Sweeting’s tenure at the helm of Tourism Golden has been marked by substantial growth and diversification within Golden’s tourism industry. Her commitment to sustainable tourism practices and a collaborative approach to working with local, regional, and provincial partners has left a lasting impact on the community. Thanks to her efforts, Golden has become an internationally recognized destination, attracting tourists who seek to experience its mountain landscapes, cultural heritage, and outdoor adventures year-round.

Who Is Affected by Sweeting’s Retirement?

Joanne Sweeting’s retirement will impact both the tourism industry in Golden and the wider British Columbia region, where her leadership has set a high standard for destination marketing organizations. The transition comes at a time when Tourism Golden has evolved into a vibrant, sustainable force in the tourism sector, with local residents and business owners benefiting from the growth of the tourism economy. Sweeting’s efforts over the years have helped create a strong foundation, one that will continue to support the development of tourism-related businesses and experiences that reflect Golden’s unique spirit.

During Sweeting’s time as Executive Director, she was instrumental in shaping programs that supported local residents and fostered a symbiotic relationship between the community and the tourism industry. These initiatives have not only attracted tourists but have also encouraged residents to actively participate in the local tourism economy, some even starting successful tourism ventures inspired by Golden’s authentic character.

What Legacy Does Joanne Sweeting Leave Behind?

Under Sweeting’s leadership, Tourism Golden saw the diversification of its tourism offerings, which included the expansion of year-round programs that appeal to all types of travelers. Her visionary work helped Golden become a destination that extends beyond the summer season, offering activities and experiences for visitors during the winter months as well. This shift towards sustainable, year-round tourism has allowed the community to thrive and grow, ensuring that Golden remains a dynamic and attractive destination for years to come.

Sweeting’s collaborative approach, where partnerships with local, regional, and provincial organizations were central to her leadership style, earned her immense respect across the industry. Her work has not only shaped the tourism economy but also solidified Golden’s place as a key player within British Columbia’s tourism landscape.

When Will Sweeting’s Retirement Take Effect?

Joanne Sweeting will officially retire at the end of 2025. Her departure marks the culmination of nearly 14 years of outstanding service, with her legacy firmly embedded in the tourism industry’s ongoing growth. To ensure a smooth transition and continued success, Tourism Golden has implemented a succession planning process over the past year.

Who Will Take Over After Joanne Sweeting’s Retirement?

Following Sweeting’s retirement, Andy Brown, the current Communications Manager at Tourism Golden, will step into the role of Executive Director starting in January 2026. Brown, who has been with the organization for over nine years, brings a wealth of experience to the role. His leadership has been instrumental in enhancing Golden’s profile in national and international media, organizing press and influencer trips, and further solidifying the destination’s reputation as an authentic and vibrant mountain community.

As the new Executive Director, Brown will take on the responsibility of continuing Tourism Golden’s commitment to promoting sustainable tourism and expanding Golden’s offerings. His deep understanding of the organization’s values and vision positions him as the ideal candidate to carry forward Sweeting’s legacy while introducing fresh ideas to continue elevating the community’s tourism prospects.

What Is Andy Brown’s Vision for Tourism Golden?

Andy Brown’s appointment as the new Executive Director represents the next chapter for Tourism Golden. Brown, who has spent nearly a decade with the organization, is well-versed in the strategies that have contributed to Golden’s success. His extensive knowledge of the tourism industry, paired with his passion for Golden’s unique character, ensures that he will continue the organization’s work in a way that makes both the community and its visitors proud.

Brown expressed his gratitude for the opportunity to succeed Sweeting, acknowledging the strong foundation she built and the incredible team at Tourism Golden. He remains committed to advancing the organization’s goals and to ensuring that Golden’s story is shared with a wider audience, promoting its distinctive mountain culture and natural beauty.

How Will the Transition Be Managed?

The Tourism Golden Board of Directors will work closely with both Joanne Sweeting and Andy Brown during this transition period to ensure that the leadership change is as seamless as possible. The succession plan has been designed to maintain the organization’s strategic momentum and ensure continuity of leadership, all while preserving the values that have made Tourism Golden a standout in British Columbia’s tourism industry.

As Tourism Golden looks ahead, the organization remains committed to sustainable growth, fostering strong community partnerships, and showcasing Golden’s unique culture and natural assets. With Andy Brown’s leadership, Tourism Golden is poised to continue its success and further solidify its reputation as one of the province’s premier destination marketing organizations.

Conclusion

Joanne Sweeting’s retirement from Tourism Golden marks the end of a distinguished era for the organization. Her leadership has been key to shaping Golden’s tourism industry, and her contributions have left an indelible mark on the community. As Andy Brown steps into his new role as Executive Director in January 2026, the organization is well-positioned to continue thriving under his guidance, with a focus on sustainable tourism, community collaboration, and promoting Golden’s rich cultural and natural heritage.

As Golden enters this exciting new phase, the future looks bright, and the legacy of Joanne Sweeting will undoubtedly continue to inspire the next generation of tourism leaders in British Columbia.