Tourism Growth in Jordan: New Year Celebrations See Unprecedented Visitor Numbers

Published on December 30, 2025

Tourism sector operators in Jordan are reporting a significant increase in hotel bookings and incoming visitors, coinciding with the New Year holiday, signaling an encouraging rise in tourism activity. This surge in tourism comes at a pivotal time for Jordan’s travel industry, showcasing a positive trend for the upcoming year. The influx of tourists during the New Year period highlights the country’s growing appeal as a key destination for holidaymakers, further strengthening its position in the global tourism market.

A Positive Trend for Jordan’s Tourism

In recent years, Jordan has become an increasingly popular destination for travellers seeking both cultural and historical experiences, with iconic sites such as Petra, the Dead Sea, and Wadi Rum attracting visitors from around the world. As 2025 begins, Jordan’s tourism sector is benefiting from a surge of tourists taking advantage of the New Year holiday to explore the country’s ancient history, stunning landscapes, and unique attractions.

According to local tourism operators, hotels across the country have seen a rise in occupancy rates, particularly in major tourist hubs like Amman, Petra, Aqaba, and the Dead Sea. Tourists flocking to these areas are not only visiting well-known landmarks but are also taking part in a variety of New Year events and celebrations held in Jordan’s cities, contributing to the overall tourism boost.

The increase in bookings has been seen across both luxury and budget accommodations, signaling that Jordan’s tourism industry is attracting visitors from various demographics, including families, solo travelers, and luxury tourists. The rise in demand also underscores Jordan’s growing appeal as a winter holiday destination, with its mild climate and wealth of cultural and natural attractions drawing visitors during the colder months.

Key Attractions Driving Tourism Growth

Jordan’s most famous sites continue to be major drivers of tourism growth during the New Year period. The ancient city of Petra, a UNESCO World Heritage site, is one of the most visited attractions in Jordan. Known for its stunning rock-cut architecture and rich history, Petra remains a must-see destination for tourists. Visitors to Petra during the New Year holiday can explore the iconic Treasury, Monastery, and other key historical structures, while also enjoying the serene desert landscape that surrounds the site.

The Dead Sea, famous for its salt-rich waters and therapeutic mud, is another top destination for tourists seeking relaxation and rejuvenation. The region offers a unique experience for travelers, allowing them to float in the salty waters and indulge in world-class wellness treatments. This area has become a major attraction for international visitors seeking a tranquil getaway, especially during the winter months when the weather is ideal for enjoying the outdoor spa resorts.

Wadi Rum, known as the “Valley of the Moon,” is a popular site for adventure tourism. Visitors can experience a desert safari, camp under the stars, and explore the stunning sandstone mountains and valleys. During the New Year celebrations, Wadi Rum offers tourists the chance to experience the desert’s natural beauty while participating in festive activities and cultural events.

Aqaba, Jordan’s coastal city on the Red Sea, also draws visitors with its warm temperatures, offering beach resorts and water activities such as snorkeling, diving, and boat tours. As a popular destination for both relaxation and adventure, Aqaba is seeing increased interest from both regional and international tourists.

Local Events and Celebrations

The New Year holiday in Jordan is celebrated with a variety of events that attract tourists to cities like Amman, the capital. Visitors can experience cultural festivals, live performances, and fireworks displays, as well as special dinners and parties organized by hotels and restaurants. The vibrant atmosphere, combined with Jordan’s rich cultural heritage, offers tourists a memorable way to ring in the New Year.

In Amman, many hotels and venues host special events, including live music, traditional Jordanian food, and performances by local artists. The festive season is also marked by a series of cultural performances and street fairs, with many tourists visiting to experience the celebrations.

Additionally, Jordan’s historical sites are often featured in New Year events, with guided tours and evening events providing a unique way to experience the culture and history of the region. These events add to the appeal of the country for tourists looking to celebrate the holiday season while immersing themselves in the local culture.

Impact on Local Economy

The boost in tourism during the New Year period has a positive impact on Jordan’s local economy, benefiting a wide range of sectors, including hospitality, transportation, and retail. The rise in hotel bookings leads to increased revenue for local businesses, while restaurants, cafes, and shops catering to tourists also see a surge in sales.

The tourism industry in Jordan has long been a key contributor to the country’s economy, and the recent increase in visitors highlights its continued importance. The government’s efforts to promote Jordan as a travel destination, including participating in international tourism fairs and launching marketing campaigns, are paying off, with the New Year period serving as a prime example of the country’s growing appeal.

Looking Ahead to 2025 and Beyond

With the success of the New Year holiday period, Jordan’s tourism industry is expected to maintain strong growth throughout 2025. The country’s tourism board is actively working to expand its global outreach and attract visitors from emerging markets, while continuing to promote its cultural, historical, and natural assets.

As Jordan continues to build its tourism infrastructure and develop new attractions, it is positioned to become an even more popular destination in the coming years. The rise in international arrivals during the New Year period serves as an optimistic sign for the future of tourism in Jordan, as both the local and international markets continue to take an interest in the country’s diverse offerings.

Conclusion

The surge in tourism during the New Year period in Jordan is a clear indication of the country’s growing popularity as a travel destination. With record hotel bookings and a wide range of cultural, historical, and natural attractions, Jordan is becoming a key player in the Middle East tourism market. As the country continues to improve its infrastructure and marketing efforts, it is set to build on this momentum and attract more visitors in 2025 and beyond. The New Year celebrations, with their vibrant events and festive atmosphere, offer a unique way for tourists to experience the best of what Jordan has to offer.