Tourism in Las Vegas Holds Strong: Visitor Growth Slows but Demand Remains Robust

Published on December 4, 2025

The tourism outlook for Las Vegas shows a promising yet slower growth trajectory, with the city continuing to attract millions of visitors annually through 2027. According to recent industry reports, Las Vegas remains one of the top destinations in the United States, with visitor demand expected to remain steady despite the deceleration in growth. The city is renowned for its vibrant entertainment scene, luxury resorts, world-class dining, and high-profile events, which continue to draw both domestic and international tourists.

As the tourism industry continues to recover from the impact of the global pandemic, Las Vegas is seeing a shift in its growth rate. While growth in the number of visitors may be slower in the coming years, the city’s diverse attractions and its global reputation as a hub for entertainment and conventions ensure its continued success as a premier tourist destination.

Las Vegas Continues to Attract Millions of Visitors

Las Vegas is famous for its casinos, resorts, live shows, and nightlife, all of which contribute significantly to its popularity among tourists. In 2025, the city welcomed more than 39 million visitors, with expectations of maintaining strong visitation numbers, although at a more modest growth rate compared to previous years. With the addition of new resorts, attractions, and an ever-expanding convention scene, Las Vegas remains an iconic destination for tourists looking for entertainment, excitement, and leisure.

Tourism experts anticipate that 2026 and beyond will see slower but steady growth, driven by the continued demand for both traditional experiences such as casino gaming and new attractions. Despite the anticipated slowdown in growth, Las Vegas will continue to benefit from a mix of business tourism, event tourism, and leisure tourism.

Business Tourism and Conventions Drive Demand

Las Vegas has long been a favorite for business travellers, with its vast array of conference centers, hotel ballrooms, and meeting spaces. The city hosts some of the largest conventions and trade shows in the world, including the Consumer Electronics Show (CES), National Association of Broadcasters (NAB) Show, and World of Concrete. These events attract tens of thousands of attendees annually, bringing significant revenue to local businesses and hotels.

The MICE (Meetings, Incentives, Conferences, and Exhibitions) sector remains a key driver of tourism in Las Vegas. As major conventions and corporate events continue to return post-pandemic, the city is seeing strong demand in this area, which helps sustain the tourism economy. However, the growth rate for business tourism is expected to stabilize, as the events industry adapts to new hybrid and virtual formats that may limit the number of in-person attendees in the future.

Leisure and Entertainment Tourism: A Key Pillar

While business tourism contributes heavily to Las Vegas’s visitor numbers, leisure tourism remains the backbone of the city’s tourism sector. Las Vegas continues to be a leading destination for travelers seeking entertainment, with its renowned shows, concerts, and nightclubs drawing large crowds. The Las Vegas Strip remains the focal point, with world-famous hotels, restaurants, and casinos that provide an unmatched visitor experience.

New attractions, such as the Las Vegas Raiders Stadium, the MSG Sphere, and revamped resorts, continue to enhance the city’s appeal, drawing in more visitors each year. In addition, Las Vegas has become increasingly popular for non-gaming related activities, such as shopping, dining, and wellness tourism, which diversifies its offerings and attracts a broader audience.

The city’s iconic nightlife scene, featuring world-class DJs, celebrity-owned clubs, and a variety of entertainment options, will continue to appeal to younger travelers. Meanwhile, more family-friendly attractions, such as cirque shows, water parks, and the Las Vegas Ferris Wheel, are helping to diversify the city’s tourism offerings.

Challenges and Opportunities in the Tourism Sector

While the tourism outlook for Las Vegas remains positive, the city faces challenges, such as rising hotel prices, competition from other destinations, and shifts in consumer behavior. The slowing growth rate is partly due to changes in the tourism market, as travelers opt for alternative destinations or more affordable options outside of major metropolitan areas. However, Las Vegas has consistently adapted to these challenges by reinvesting in infrastructure, developing new attractions, and enhancing visitor experiences.

The city’s focus on sustainability and green tourism also presents an opportunity to attract a new generation of eco-conscious travelers. Las Vegas is increasingly adopting eco-friendly practices in its hotels, casinos, and events, such as energy-efficient systems, sustainable construction, and waste reduction programs. These initiatives will help the city remain competitive and attract visitors who value environmental responsibility.

Looking Ahead: Continued Growth with New Developments

Despite the anticipated slower growth in visitor numbers, Las Vegas is well-positioned for continued success as a global tourism destination. New developments, including the expansion of the Las Vegas Convention Center, the continued growth of the resort and hotel sector, and the enhancement of cultural attractions, will help keep the city relevant in an ever-evolving tourism market.

As travel continues to rebound globally, Las Vegas is also benefiting from an increase in international visitors, particularly from countries in Asia, Europe, and Latin America. The city is expected to continue leveraging its strong brand as a top entertainment and leisure destination, while adapting to the evolving needs of modern travelers.

Conclusion: Las Vegas’ Tourism Resilience

While the growth of tourism in Las Vegas may slow in the coming years, the city’s diverse tourism offerings, continued infrastructure improvements, and international reputation ensure that it will remain a top global destination. The 2025 tourism figures show that while growth may be more modest, the demand for Las Vegas tourism remains strong, driven by both business and leisure travelers. As the city adapts to changing market trends and diversifies its offerings, Las Vegas is set to continue thriving as a premier tourism hub through 2027 and beyond.