Tourism Industry Boosted by Wrexham Firm’s New Hospitality Support Team

Published on August 2, 2025

A Wrexham based company has unveiled a new hospitality support team in response to the rising demand from the hospitality industry. This move comes and applies as on pubs, restaurants, and hotels face mounting pressures from rising operational costs, including National Insurance hikes. The firm, Moneypenny, has reported a substantial increase in hospitality related inquiries, with a rise in requests over the last year. In response of increase in tourist the company has expanded its offerings, launching a dedicated team to streamline operations, reduce the responsinility of staff, and improving service quality.

The Growing Need for Support in Hospitality

The hospitality sector has been struggling with various challenges in recent months, especially in light of increasing costs across the board. Business owners, especially those in tourism and hospitality, are under pressure to maintain high service standards while managing their budgets more efficiently. Rising National Insurance costs, coupled with seasonal fluctuations in demand, have made it difficult for businesses to maintain a full in house staff. As a result, many have sought out innovative solutions to ease their burden.

Moneypenny, located at Wrexham’s Western Gateway, has capitalized on this shift by offering services that help hospitality businesses cut costs and improve customer service. By providing tailored call-handling and support services, Moneypenny enables businesses to focus on growth without having to hire more staff or deal with the inefficiencies of temporary workers.

Streamlining Operations with Outsourced Services

The new hospitality support team at Moneypenny offers a wide range of services designed to cater to the specific needs of the sector. These services include 24/7 phone answering, live chat support, online bookings, and customer service assistance. By outsourcing these functions to Moneypenny, businesses can maintain a seamless customer experience without overloading their in-house staff.

One of the key advantages of this model is its ability to adjust to seasonal demand. As Ryan Davies, Director of Llanerch Vineyard Hotel, explains, outsourcing their calls to Moneypenny has allowed them to focus on long-term growth without the need for additional staff. This model is particularly appealing for businesses in the hospitality sector, where demand can fluctuate dramatically throughout the year.

Impact on the Hospitality Industry

This shift towards outsourcing non-core tasks has significant implications for the hospitality industry, particularly in terms of efficiency and cost management. As businesses continue to face financial strain, outsourcing services such as call handling, bookings, and customer service is becoming an increasingly popular solution. It allows hospitality venues to continue offering top-notch service while minimizing overhead costs.

The role of call-handling services is becoming more important in today’s digital age, where businesses are expected to provide immediate, seamless communication with customers. By using Moneypenny’s services, hospitality businesses can ensure they never miss a call, which is essential in a sector where customer satisfaction and quick responses are critical.

This shift also reflects broader trends within the tourism and hospitality industry, where businesses are increasingly turning to digital and outsourcing solutions to maintain a competitive edge. As the industry continues to recover from the impacts of the COVID-19 pandemic, these solutions are becoming essential for staying afloat in a rapidly changing landscape.

Aiding Tourism Recovery

The impact of these changes is particularly notable within the broader tourism and hospitality sector. As the industry works to recover from the pandemic’s disruption, businesses are looking for ways to maintain high service levels without inflating their labor costs. Outsourcing call-handling and customer support functions allows businesses to meet rising customer expectations while keeping staffing costs manageable.

Furthermore, providing 24/7 availability and seamless customer service is crucial in attracting and retaining customers, particularly in an industry that relies heavily on repeat business and word-of-mouth recommendations. The tourism sector, which has seen steady growth over recent years, can benefit significantly from such innovations in service delivery, especially as global travel and domestic tourism continue to rebound.

Jesper With-Fogstrup, Group CEO of Moneypenny, highlighted the importance of these efforts during such a critical time for the hospitality sector. He emphasized that the company’s decision to create a specialized team for the industry is a direct response to the rising demand for innovation and efficiency. The goal is not only to protect jobs but also to ensure that businesses can continue delivering exceptional service without burning out their employees on non-core tasks.

Looking Ahead: The Future of Hospitality Support

With the travel industry and market changing, we believe outsourcing combined with digitalization will be even more important in the future. Moneypenny’s new hospitality team is already a hit, proving businesses are increasingly willing to try out these organic models and innovative strategies in order to compete. With an effective, cost efficient solution to meet the demands of today’s hotel industry Companies like Moneypenny are helping form the future direction for this sector.

In this era of need for fast, consumer centered processes and rising demand only organizations that will be able to adopt such industry trends and won’t hold slow traditional methods will survive on the market. For many organisations, outsourcing has become a matter of survival in an industry that increasingly needs to be agile and adaptable particularly as consumer expectations change.

As a last word Moneypenny’s new hospitality team is an exemplar of how businesses in Wrexham, and beyond, are innovating to keep ahead of the game. By tailoring support to both suit and service the hospitality industry, Moneypenny is supporting firms by reducing costs, enhancing customer contact and continuing expansion in today’s fast-paced market.