Tourism Ireland Drives Excitement For 2025 With Groundbreaking Sustainable Tourism Focus At CMT Stuttgart: Latest Update You Need To Know
Published
Image generated with Ai
Tourism Ireland officially kicked off its 2025 promotional campaign this week at the prestigious CMT Holiday Exhibition in Stuttgart, Germany, marking the beginning of an exciting year for Irish tourism. The event saw the participation of ten tourism businesses from Ireland, showcasing the diverse and exceptional travel experiences the island has to offer.
CMT is one of Germany’s largest and most influential travel fairs, attracting over 300,000 attendees, all searching for new destinations and vacation ideas. In addition to potential tourists, the fair also draws numerous tour operators, travel agents, and about 1,500 travel and lifestyle journalists. The nine-day event serves as an invaluable opportunity for Tourism Ireland to reach a broad audience and promote Ireland as a top destination for German holidaymakers.
Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do on the island of Ireland and to inspire German travellers to put Ireland on their holiday ‘wish-list’ for 2025. Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.”
Sustainability is at the core of Tourism Ireland’s strategy for 2025, with a key focus on attracting travelers who embrace meaningful and enriching experiences. The campaign targets those with ‘value-adding tourism traits’—individuals who are eager to explore, engage, and make the most of their travels. These travelers tend to stay longer, spend more, and seek out unique experiences that contribute positively to the local economy.
Tourism Ireland’s message at CMT, and throughout its global outreach, is clear: Ireland offers a world-class travel experience all year round. From the bustling streets of Dublin to the serene landscapes of the Wild Atlantic Way, and the historic charm of Ireland’s coastal villages, the island is ready to welcome visitors with open arms.
Through this campaign, Tourism Ireland is reaffirming its commitment to sustainable growth while positioning Ireland as a destination that offers not only breathtaking natural beauty and rich cultural heritage but also a vibrant, year-round tourism scene. The 2025 initiative emphasizes both responsible travel and the incredible opportunities awaiting those who choose Ireland for their next adventure.
