Tourism Ireland’s Business Events Surge at IMEX Frankfurt with Unparalleled Engagements

Written By: Chetan

Chetan

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May 15, 2024 21:23 GMT+5:30

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‘Meet in Ireland’ Takes Center Stage at IMEX Frankfurt 2024
Tourism Ireland, alongside Fáilte Ireland and Tourism Northern Ireland, is spearheading the ‘Meet in Ireland’ initiative at IMEX Frankfurt 2024. Showcasing the island of Ireland as a premier Business Events destination, they’re engaging with thousands of international meeting and incentive travel organizers.

IMEX Frankfurt stands as a pinnacle in the global Business Events landscape, drawing attention from corporate meetings, events, and incentive travel sectors. Thirty-five esteemed tourism entities specializing in Business Events from across Ireland converge at the ‘Meet in Ireland’ booth, facilitating around 1,900 commercial meetings with global planners. These engagements are projected to yield lucrative Business Events for Ireland, extending into the millions of euros for 2024 and beyond.

Tourism Ireland’s mission is clear: foster numerous commercial Business Events meetings, establishing vital connections between Irish tourism partners and international buyers. By capitalizing on Ireland’s top-tier infrastructure, luxurious accommodations, cutting-edge venues, breathtaking landscapes, and unparalleled hospitality, they position the island as the ultimate destination for events of any scale.

Recent statistics from the CSO underscore Ireland’s appeal, with nearly 1 million Business Tourists welcomed over the 12 months ending March 2024.

Speaking at IMEX Frankfurt, Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “IMEX Frankfurt is a key event in the industry calendar and an extremely important platform for us to promote the island of Ireland as a premier destination for Business Events. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season. 

“We are delighted to have 35 tourism companies from across the island of Ireland with us at this year’s IMEX Frankfurt. They’re engaging in almost 1,900 commercial meetings and showcasing the best of Ireland to influential meeting and incentive travel planners from around the world.” 

Fáilte Ireland Joins IMEX to Champion Ireland’s Association Conference Sector

Paul Mockler, Fáilte Ireland’s Head of Commercial Development, said: “Events like IMEX are a key opportunity to secure valuable overseas meetings, conferences and events booked in for the years ahead. We have top-class Irish industry joining us on the Meet in Ireland stand and they are showcasing the very best of Ireland to influential Business Events buyers. The revenue generated by these international conferences and events is not only a significant contributor to the Irish Business Events industry but has an enormous impact on the wider tourism ecosystem including Ireland’s experiences, attractions and food and beverage businesses.”

Nikki Paterson, Tourism NI’s Business Solutions Manager, said: “Tourism NI is delighted to be attending IMEX Frankfurt together with our incredible industry partners.  IMEX is a significant show in the Business Events calendar and offers opportunities for industry to meet and secure business from global meetings, events and incentive buyers. Business Events are an important part of the tourism ecosystem, attracting lucrative, mid-week and shoulder season business whilst also supporting regional balance across the destination.”