Tourism Ministry of India to Launch City-Level Convention Promotion Bureaus in 2026, Boosting the MICE Sector Growth and Strengthening Global Tourism Competitiveness

Published on December 20, 2025

India is embarking on a major initiative to boost its Meetings, Incentives, Conventions, and Exhibitions (MICE) tourism industry with the setting up of City-level Convention Promotion Bureaus from next year. This was disclosed by Suman Billa, Additional Secretary and Director General of the Ministry of Tourism, at the inauguration of the IEIA EventTech and MarTech Summit 2025 in New Delhi. The establishment of City-level Convention Promotion Bureaus could help organize the MICE industry in India and make India a major force in the international MICE market.

Empowering States and Strengthening the National MICE Strategy

As part of India’s broader efforts to enhance its tourism offerings, the establishment of City MICE Bureaus will serve as dedicated bodies at the city level that act as a single facilitator for permissions and local partnerships. These bureaus will be instrumental in supporting the local MICE industry, ensuring smooth coordination between event organizers, local authorities, and service providers. The initiative is expected to lay the foundation for a cohesive and efficient national MICE strategy that can cater to the growing demand for business tourism across the country.

Mr. Billa emphasized that the creation of these professional bureaus will not only streamline event planning and execution but also help position India as a key destination for international MICE events. The City MICE Bureaus will act as a crucial link between city-level stakeholders and national tourism policies, ensuring that India’s MICE infrastructure remains competitive on the world stage. This initiative sets the stage for future growth by creating a more flexible, efficient, and well-coordinated MICE sector capable of supporting large-scale international events.

‘Incredible India’ Campaign Unlocks State-Level Tourism Opportunities

As part of the ‘Incredible India’ campaign, various states across the country are discovering new ways to unlock tourism opportunities and enhance their individual MICE offerings. The campaign has already driven interest in India’s diverse tourism experiences, and the upcoming launch of the City MICE Bureaus will further amplify the country’s efforts to attract international meetings, incentive groups, conventions, and exhibitions. Each state’s unique offerings, such as heritage sites, modern infrastructure, and cultural experiences, are becoming increasingly attractive to international event organizers.

The national MICE strategy being built under this initiative will integrate these local efforts into a comprehensive approach, ensuring that cities like New Delhi, Mumbai, Bangalore, Chennai, and Hyderabad—with their already-established infrastructure—become more competitive as global MICE destinations. The MICE sector’s growth across India’s cities will also foster a balanced approach to tourism that encourages year-round business tourism while sustaining cultural and leisure tourism.

Future Growth and Impact on India’s Tourism and Economy

The establishment of City MICE Bureaus marks a pivotal step in India’s vision for future growth in the MICE tourism sector. The initiative is expected to increase the country’s global share of MICE tourism, attracting a higher number of international business events, exhibitions, and conventions. In turn, this will lead to a boost in tourism-related revenues, create job opportunities in the hospitality and service industries, and promote sustainable tourism growth.

India’s strategic focus on developing specialized MICE infrastructure—backed by government support and active industry participation—signals that the country is increasingly aligning with global tourism trends, offering unique, high-quality experiences for international business travelers and event organizers. With the creation of these Convention Promotion Bureaus, India will not only enhance its MICE capabilities but also further strengthen its position as a vibrant tourism hub on the global stage.

The establishment of MICE hubs across India’s cities will help the country capitalize on the growing global trend of business tourism, expected to see continued growth as more companies opt for business-focused travel. As the demand for international events and conventions rises, India’s ability to offer modern, sustainable, and diverse MICE facilities will solidify its place as one of the top MICE tourism destinations in Asia and globally.

Future Tourism Impact: Diversifying India’s Tourism Offering

The focus on MICE tourism aligns perfectly with India’s broader goals of diversifying its tourism sector and fostering sustainable year-round growth. As the country focuses on expanding its MICE infrastructure, it also shifts away from relying solely on leisure travel and peak-season tourism. This diversification will be key to addressing global tourism shifts and positioning India as a competitive player in the increasingly dynamic international market.

The City MICE Bureaus will allow India to better leverage its local tourism assets, including the booming hospitality, transport, and event management sectors, while promoting cultural tourism alongside business events. By tapping into the growing business travel market, India can ensure that it remains a year-round tourism hub, maximizing tourist footfall and economic contributions from both business and leisure travelers.

As India gears up to strengthen its MICE infrastructure, this focus on business tourism will significantly impact the country’s economic growth by enhancing urban competitiveness, encouraging foreign investment, and improving global tourism rankings. The country’s commitment to affordable, modern, and high-quality facilities will continue to attract global conference organizers, contributing to the future growth of its tourism sector.

Strengthening India’s MICE Ecosystem for Sustainable Growth

The introduction of City MICE Bureaus represents an enlightened move that will enable India to become one of the key players in the field of business tourism in the global arena. With this initiative in mind, India is poised to explore new avenues of growth in the field of MICE, thereby ensuring that cities in the country remain economically sustained throughout the year.

As long as the ‘Incredible India’ campaign keeps on changing and reaching new heights, the development of professional MICE bureaus will serve as a foundation for the future of the dynamic MICE tourism industry in India. It can be predicted that the increased involvement of India in the development of eco-infrastructure and innovative solutions will enable it to fully exploit the demand for events in the business community around the world.