Tourism Policy 2025 Puts Astro, Adventure And Wellness Travel In The Spotlight Of Rajasthan

Published on December 15, 2025

Rajasthan, Jaipur has launched an impressive Tourism Policy 2025 which aims to make the state a destination for tourists from all over India ready for the future. The policy intends to improve security, ease of access and immersive experiences and has given considerable attention to the emerging areas of astro-tourism, adventure travel, and wellness retreats, while still maintaining the timeless attractions of heritage, culture and landscapes in Rajasthan. The policy will be a big help for tourists as it will offer them less hassle, more engaging stories and more incentives to go to the less popular areas.

Announced during the Pravasi Rajasthani Divas celebrations, the policy reflects the state government’s intent to align Rajasthan’s tourism offerings with the expectations of modern Indian travellers, those seeking meaningful experiences, seamless digital support and diverse travel choices under one destination umbrella.

Policy Vision: Making Rajasthan Tourist-First

According to information shared on the official Rajasthan Tourism platform, the Tourism Policy 2025 aims to establish the state as globally competitive, safe and tourist-friendly. Deputy Chief Minister and Tourism Minister Diya Kumari has indicated, in indirect remarks, that the focus is on connecting Rajasthan’s cultural heritage and natural diversity with contemporary tourism needs to deliver world-class experiences.

For tourists, this vision translates into improved infrastructure, clearer information access and a more responsive tourism ecosystem. The creation of a dedicated policy implementation unit is expected to ensure faster execution of projects, directly benefiting visitors through timely upgrades and services.

Seamless Travel Through Digital Transformation

One of the most visitor-centric aspects of the new policy is its strong digital focus. A single web portal for all tourism-related permissions, alongside an integrated digital platform for grading tourism businesses, is set to bring transparency and trust for travellers booking hotels, guides and experiences.

Tourists can also expect a new Rajasthan Tourism portal, mobile app, chatbot, digital maps and updated guidebooks. These tools are designed to simplify trip planning, provide real-time assistance and enhance on-ground navigation. A 24×7 tourism call centre dedicated to tourist safety further reassures visitors, especially families and solo travellers exploring the state.

Better Connectivity, Easier Exploration

To make moving around Rajasthan more convenient, the policy introduces practical mobility solutions. Hop-on-hop-off bus services in major tourist cities, prepaid taxi booths at airports and railway stations, rental bicycles, e-segways and guided electric vehicle services are planned to reduce travel stress and encourage sustainable exploration.

A Rajasthan Travel Card will integrate multiple modes of transport, allowing tourists to move seamlessly between attractions. For visitors from across India, this means less time coordinating logistics and more time experiencing destinations from Jaipur and Jodhpur to lesser-known heritage towns.

New Experiences: From Stars to Serenity

The Tourism Policy 2025 broadens Rajasthan’s appeal by promoting new thematic tourism circuits. Astro-tourism zones in selected districts will cater to travellers interested in stargazing and night-sky experiences, especially in desert and low-light regions. Adventure tourism, including desert sports and nature-based activities, is expected to attract younger travellers and families seeking active holidays.

Wellness tourism hubs centred on yoga, Ayurveda and naturopathy will be developed, offering restorative stays rooted in Indian traditions. Food festivals, bird-watching circuits, valor tourism routes and eco-tourism initiatives further diversify choices for repeat visitors looking for fresh perspectives on Rajasthan.

Pilgrimage, Wildlife and Cultural Celebrations

Religious and spiritual tourism receives renewed attention through initiatives such as the Krishna Gaman Path and Braj–Dwarka pilgrimage routes. Wildlife tourism hubs aim to enhance experiences around national parks and sanctuaries, benefiting nature-loving travellers.

Cultural events like Pushkar Fair, Maru Mahotsav and the Lake Festival are set to be elevated with improved planning and presentation. For tourists, this means more immersive festivals that combine comfort, safety and authentic local engagement.

Boost to Hospitality and Local Livelihoods

From a travel and hospitality angle, the policy strongly supports public-private partnerships and ease of doing business. Annual Rajasthan Tourism Awards, scholarships for tourism students and skill incentives for enterprises are expected to create an industry-ready workforce.

For visitors, a skilled hospitality sector means better service standards, knowledgeable guides and professionally managed experiences. For Rajasthan, it strengthens the tourism value chain, ensuring that growth benefits local communities while maintaining quality.

A Future Full of Welcomes for Indian Tourists

The essence of the Rajasthan Tourism Policy 2025 is to facilitate travel for the tourists coming from all over India by making it easier, safer and more enriching. Rajasthan is set to greet a new generation of tourists by mixing the old ways and new technologies, and offering experiences that are not limited to historical monuments, all while retaining its character.