Tourism Thrives in Greece: Strong Growth in Revenues and Bookings

Published on December 23, 2025

Greece’s tourism sector is experiencing a remarkable surge, with revenues and bookings hitting record highs in 2025. According to recent data from the Bank of Greece, the country’s tourism revenues reached 22.385 billion euros in the January–October 2025 period, marking an increase from 20.554 billion euros in the same period the previous year. This growth underscores the resilience of the tourism industry and its sustained momentum despite global challenges.

One of the standout contributors to this success is the popularity of Trikala’s “Mill of the Elves”, a festive Christmas park that has quickly become Greece’s top holiday attraction. Located in Trikala, a city known for its blend of history and modern innovation, the park has become a major draw for both local and international tourists. During the Christmas season, occupancy rates in the area have reached an impressive 90%, a clear indication of the park’s growing appeal.

This surge in tourism is reflective of broader trends across Greece, where tourism arrivals have been rising steadily, and revenue growth is outpacing previous years. In October 2025, compared to October 2024, the number of non-resident travelers visiting Greece increased by 7.2%, with tourism receipts rising by an even stronger 8.2%. This growth is further reflected in the cumulative data for the year, which shows an overall increase of 4.4% in arrivals and an 8.9% jump in revenues.

Trikala’s “Mill of the Elves”: A Major Draw for Tourists

Trikala, located in central Greece, has long been a charming destination for those interested in both history and modern technology. However, its “Mill of the Elves” has transformed the city into a Christmas destination of choice, attracting thousands of visitors each holiday season. The park, which combines Christmas-themed attractions, interactive experiences, and local craftsmanship, has become a beloved tradition for families and tourists of all ages.

In addition to the festive displays, the Mill of the Elves offers a range of seasonal activities, including ice skating, holiday shopping, and live entertainment, making it a perfect destination for those looking to embrace the spirit of the season. The park’s central location in Trikala means it is easily accessible for visitors traveling from nearby cities like Thessaloniki and Athens, further boosting its popularity.

The success of the Mill of the Elves has not only led to high occupancy rates in Trikala but has also contributed to increased demand for accommodations and services in the surrounding region. Hotels, restaurants, and local businesses are benefiting from the influx of visitors, helping to boost the local economy.

Overall Growth in Greek Tourism: Key Destinations and Trends

The surge in tourism across Greece is not limited to Trikala. The country’s diverse tourism offerings continue to attract visitors year-round. Cities like Athens, Santorini, and Mykonos remain top destinations for international travelers, drawn by Greece’s rich cultural heritage, historic landmarks, and breathtaking landscapes.

In Athens, visitors flock to the Acropolis, Parthenon, and Plaka district, while the Greek Islands, including Crete, Rhodes, and Corfu, offer sun-drenched beaches, traditional villages, and ancient ruins. Cycladic Islands like Santorini and Mykonos remain especially popular during the summer months, attracting those seeking both luxury and adventure.

What sets Greece apart in 2025 is the ongoing rise of year-round tourism. While the summer months remain the busiest for coastal destinations, winter tourism is also seeing a significant boost, particularly in cities like Trikala, which offer unique seasonal experiences. The success of the Mill of the Elves is an example of how Greece’s tourism sector is evolving, with increasing numbers of travelers seeking winter holidays and cultural experiences beyond the traditional beach resorts.

Factors Driving Greece’s Tourism Growth

Several key factors are contributing to the surge in Greek tourism in 2025:

• Resilient Tourism Infrastructure: Greece’s investment in tourism infrastructure, including the modernization of airports, transportation networks, and digital services, has made travel to and within the country easier and more efficient.
• Diversified Offerings: Greece’s tourism sector continues to evolve by offering a wide variety of experiences, from cultural and historical tourism to ecotourism, gastronomy, and luxury travel. The success of seasonal events like the Mill of the Elves demonstrates the country’s ability to diversify its offerings and attract new types of travelers.
• Cultural and Heritage Attractions: Greece remains one of the world’s leading destinations for cultural tourism. Its historical sites, including the Acropolis of Athens, Delphi, and Olympia, attract millions of visitors every year.
• Global Travel Trends: As international travel continues to rebound, Greece benefits from the global desire for culturally rich, safe, and accessible destinations. The country’s strategic location in the Mediterranean and its reputation for hospitality make it a prime destination for tourists from around the world.

Looking Ahead: Greece’s Future as a Premier Tourist Destination

The impressive performance of Greece’s tourism sector in 2025 signals a bright future for the country as a global travel destination. With tourism receipts and arrivals on the rise, Greece is poised to continue its momentum into 2026 and beyond. Key drivers such as Trikala’s Mill of the Elves, which provides a unique festive experience, and the broader expansion of year-round tourism options, will ensure that Greece remains a top choice for global travelers seeking a rich cultural experience, stunning landscapes, and warm hospitality.

The combination of festive tourism and heritage attractions positions Greece as not only a summer destination but also an emerging hub for winter and holiday tourism. This continued growth underscores the resilience of Greece’s tourism sector and the country’s ability to adapt to shifting travel trends and consumer demands.