Tourists from United Kingdom travelling more to Jamaica

Wednesday, November 8, 2023



Jamaica’s tourism industry has shown incredible resilience and remarkable growth, witnessing a substantial 69.2% surge in tourist arrivals from the UK compared to 2021.

This growth has translated into record-breaking earnings exceeding US $2 billion, firmly establishing Jamaica as a premier travel destination and the top Caribbean Island for UK holidaymakers.

In response to the challenges posed by the global pandemic, Jamaica embarked on an ambitious tourism recovery initiative in 2022, launching their renowned “Come Back” campaign. This initiative has enabled Jamaica to set high targets and implement a global advertising campaign inviting travelers to “heal one’s soul” in the welcoming embrace of Jamaica. The campaign resonates with those seeking authentic, eco-friendly experiences and immersion in local cultures, meeting the evolving needs of post-pandemic travelers.

Jamaica’s commitment to recovery and sustainability is evident in its plans to introduce 8,500 new rooms by 2025, marking a 33% room capacity increase, and a nearly 50% boost in foreign exchange earnings. The addition of accommodations like Excellence Oyster Bay, Wyndham, and a Hard Rock Hotel and Casino adds to the island’s allure.

With a 5.2% increase in stopovers compared to 2019, Jamaica firmly holds its position as the number one Caribbean destination for UK travelers. The island’s accommodation offerings have embraced sustainable and eco-friendly practices, earning recognition and certification from international organizations.

Jamaica’s dedication to preserving its rich culture and heritage is exemplified through community tourism, offering visitors the opportunity to immerse themselves in the local way of life. A range of experiences, from exploring the nature-based Rastafarian way of life to partaking in traditional cooking classes, ensures that the island’s native culture continues to thrive.

The commitment to a brighter future is evident in the expansion of airlift options, with new flights from Montego Bay and existing daily nonstop flights from various UK airports. Jamaica’s proactive approach to recovery and sustainability cements its position as a top destination for global travelers, guaranteeing rich and authentic experiences for those eager to explore its natural wonders and cultural heritage.

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