Friday, December 8, 2023
Australian group travel service Starts at 60 has announced that all holidays listed on its dedicated trade partner website, are now open to retail agency partners. Wendy Harch, Chief Executive Officer of Starts at 60, expressed her pride in achieving this milestone, addressing the growing interest from travel agents across Australia seeking commissionable community holidays for older travellers.
Harch emphasized the tailored experience provided by the travel service for the over-sixties market in Australia and encouraged retail partners to leverage the expertise of Starts at 60. She highlighted the satisfaction that agents could derive from catering to the specific needs of older travelers while also earning commissions.
The community holiday listings prominently feature regional areas throughout Australia, offering packages that travel across the Savannah Way and visit iconic destinations like Uluru and Kings Canyon in Central Australia. The inclusion of these destinations reflects a commitment to providing enriching experiences for the over-60s demographic.
Starts at 60 is not only making its domestic offerings available to retail partners but also has plans to expand its list of holidays, including international options. This expansion aligns with the travel service’s focus on meeting the diverse travel preferences and interests of the over-60s market.
The initiative is backed by Starts at 60, a well-established media platform for Australians aged 60 and above. By opening up its holiday offerings to retail agency partners, Starts at 60 aims to create a collaborative network that caters to the unique travel needs of older individuals, tapping into the expertise of travel agents to enhance the overall experience for this demographic. The move also reflects the broader trend in the travel industry to adapt and tailor services for specific age groups and demographics.
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