Travel Back in Time with Air France’s Re-release of Georges Mathieu’s Legendary Posters

Published on December 27, 2025

Air France, the flag carrier of France, has made a bold and artistic move by re-releasing its iconic advertising posters designed by the legendary French artist Georges Mathieu. These posters, originally created in the mid-20th century, are a testament to the airline’s deep-rooted connection with art, culture, and travel.

The Artistic Legacy of Georges Mathieu

Georges Mathieu, one of France’s most celebrated abstract expressionists, became a household name in the world of art during the mid-20th century. His dynamic and vivid style captivated the art world. His work for Air France embodied the airline’s vision of combining high art with the luxury of air travel, marking a golden era of aviation and French culture.

Iconic Posters: A Glimpse into Travel’s Golden Age

The posters, originally designed to promote Air France’s routes, are now considered masterpieces of advertising art. Each poster captures the essence of travel in an era when flying was still a symbol of elegance, sophistication, and exclusivity. The vivid colors, bold lines, and dynamic compositions used by Mathieu not only promote destinations but also evoke emotions of adventure and discovery. These posters featured locations from across the world.

The Revival of Air France’s Vintage Art Collection

The re-release of the Georges Mathieu posters is part of Air France’s broader initiative to revive and showcase its rich history. The airline is dedicated to honoring its legacy as a pioneer in the aviation industry and as a patron of the arts. By reintroducing these vintage posters, Air France is reaffirming its position as an iconic symbol of French culture, sophistication, and creativity. The airline hopes to inspire not only frequent flyers but also art collectors, design enthusiasts, and those with a passion for travel and history. This revival isn’t just about looking back; it’s about connecting the past with the present. Today, Air France continues to operate as one of the most prestigious airlines in the world, offering a travel experience that reflects the same elegance and style captured in Mathieu’s original works.

How to Experience the Posters and Their Impact

Air France has launched limited-edition prints of these iconic posters, available for purchase through its online store and select galleries. Collectors and art lovers can now own a piece of this legacy and enjoy the timeless beauty of these creations in their own homes.

For those visiting France, select galleries and museums are showcasing the re-released posters, offering an opportunity to view the artwork in person and immerse themselves in the golden age of aviation. These exhibitions are part of Air France’s ongoing commitment to celebrating French culture and its role in shaping the art of travel.

Air France and Art: A Continued Partnership

The re-release of the Georges Mathieu posters is just one example of Air France’s long-standing relationship with art and design. Air France’s commitment to the arts is reflected not only in its advertising but also in its cabin design, uniforms, and in-flight services, which all embody the essence of French sophistication and creativity. This continuing legacy of art and design ensures that Air France remains at the forefront of aviation innovation, blending culture, luxury, and technology in every aspect of its service.

Conclusion: Rediscover the Art of Travel with Air France

The re-release of Georges Mathieu’s iconic posters marks a special moment for Air France and art lovers alike. By bringing these masterpieces back into the spotlight, Air France is celebrating both its rich history and the timeless connection between travel and creativity. These posters are not just advertisements—they are works of art that tell a story of exploration, elegance, and the unending allure of travel. Air France’s commitment to art, culture, and design ensures that every flight is not just a journey to a destination, but an experience that connects us to the world in ways that go beyond the physical.