Travel Counsellors Now Partners with TTAND to Revolutionize North American Travel Market, Get the Details Here

Published on December 21, 2025

Travel Counsellors, a quickly expanding travel business invested in by Vitruvian Partners, has made a daring play to grow its international reach with the acquisition of the Travel Agent Next Door Canada, a leading travel agent community based in Canada. This marks the first entry into the North American marketplace for Travel Counsellors, which now boasts more than 3,900 independent travel entrepreneurs across the Atlantic.

A Major Milestone in Travel Counsellors’ Growth Strategy

This acquisition is part of Travel Counsellors’ broader international growth strategy. Over the past few years, the company has been expanding rapidly, bolstered by its acquisition of Holidaysplease and the Planisto platform. As a result, the enlarged Travel Counsellors group is expected to reach a total transaction value (TTV) of £1.5 billion ($2 billion) and £50 million in EBITDA, further cementing its position as a leader in the global travel operator market.

Steve Byrne, CEO of Travel Counsellors, commented on the deal, expressing his enthusiasm about joining forces with TTAND, which has built a reputation as one of Canada’s most successful travel businesses. Byrne highlighted TTAND’s strong entrepreneurial culture and exceptional customer care as key factors that made the acquisition a perfect fit for Travel Counsellors. He noted that both companies share a common vision of empowering travel agents and offering highly personalized services to customers, powered by cutting-edge technology.

Why the Acquisition is a Game-Changer for the Travel Industry

The combination of Travel Counsellors’ scalable, AI-powered technology and TTAND’s established operations in Canada offers a unique opportunity to disrupt both the leisure and corporate travel markets. TTAND’s extensive network of independent agents will benefit from Travel Counsellors’ state-of-the-art technology platform, which is designed to enhance personalization and customer care.

One of the key advantages of this merger is the ability to integrate technology with the human touch, providing a seamless, customized travel experience for clients. Travel Counsellors has long been a leader in offering personalized travel advice, and the integration of AI tools is expected to make this service even more relevant and efficient. By leveraging AI to better understand customer preferences, Travel Counsellors can offer more tailored travel recommendations, enhancing the overall experience for travelers.

This merger also opens up significant growth opportunities in North America, one of the largest outbound travel markets in the world. With TTAND’s established presence in Canada, Travel Counsellors can tap into a lucrative market with high potential for expansion in both premium leisure and corporate travel.

TTAND’s Strong Reputation and Cultural Alignment with Travel Counsellors

Flemming Friisdahl, CEO of The Travel Agent Next Door, spoke about the cultural alignment between the two companies, emphasizing their shared values. According to Friisdahl, both Travel Counsellors and TTAND have built strong communities of independent agents who value flexibility, support, and innovation. He highlighted Travel Counsellors’ commitment to providing industry-leading technology tools and products, which he believes will be a game-changer for TTAND’s agents in Canada.

The partnership between Travel Counsellors and TTAND is not only about technology; it is also about fostering a culture of support for independent agents. Both organizations have been built on a foundation of customer-centric values, and this merger will enable agents to grow their businesses while benefiting from superior scale and access to cutting-edge tools.

Impact on Tourists and Travel Services

For travelers, the merger between Travel Counsellors and TTAND is expected to bring enhanced services, with more personalized travel experiences. As travel preferences continue to evolve, customers are increasingly seeking unique, customized experiences that cater to their individual tastes and needs. The integration of AI tools into Travel Counsellors’ platform will enable travel experts to better understand these preferences, resulting in more tailored itineraries and travel solutions.

Moreover, the expanded network of independent agents across North America and Europe will ensure that customers have access to a wide range of travel options, from luxury vacations to corporate travel services. With a stronger presence in Canada, Travel Counsellors is well-positioned to cater to the growing demand for premium leisure travel, offering travelers access to exclusive destinations, curated experiences, and high-touch service.

The acquisition will also likely lead to more competitive pricing and enhanced services, as the combined company can leverage its scale to offer better deals to clients while maintaining the high levels of personalization that have been the hallmark of both companies.

Looking Ahead: A Future of Continued Growth

With the integration of TTAND into its portfolio, Travel Counsellors is poised to become a dominant force in the global travel industry. The company is already on track to double its size in the coming years, fueled by the scalability and relevance of its business model. As Steve Byrne noted, Travel Counsellors’ focus on blending human expertise with AI-driven tools gives the company a unique advantage in an industry that is rapidly changing.

As travelers continue to seek more personalized and unique experiences, Travel Counsellors’ commitment to innovation and customer care will enable it to remain at the forefront of the travel industry. The company’s ability to integrate cutting-edge technology with a personal touch is expected to resonate with customers worldwide, further solidifying its position as a leader in the travel sector.

Expanding Horizons in North America

This acquisition of TTAND represents an historic milestone towards Travel Counsellors realizing its ambition of becoming a world-leader in the travel industry. Through this acquisition, it not only reaches out to North America, but it also increases its capacity for delivering uniquely personalized holiday experiences for customers across the world.