Travel Technology Set to Transform Tourism at FITUR 2026, Here’s All You Need to Know

Published on November 30, 2025

The Importance of Travel Technology. Travel Technology has been one of the most important pillars of the tourism business. Digitalization has been the most important part of business strategies during the covid crisis. Tech-driven tourism solutions has become more urgent than ever. The Travel Technology section of FITUR 2026 will bring together more than 150 firms of more than 20 countries. This shows the strong demand of the travel tech sector. This section has been expanded by 50% this year and will certainly display more breakthroughs in the travel tech industry than ever. AI, automation, digital marketing and digital distribution systems will certainly be among the latest travel technologies showcased.

FITUR 2026’s Strategic Expansion and Relocation

One of the standout features of FITUR 2026 is the expansion of the Travel Technology area by 50%. This increase in size and scope reflects the growing importance of tech in global tourism. It also marks the relocation of the Travel Technology area to the new Knowledge Hub at Hall 12, a dedicated space designed to foster innovation, collaboration, and business development.

The Knowledge Hub will serve as a meeting point for technology companies, tourism operators, destinations, investors, and other stakeholders to connect and share insights on the latest trends in travel innovation. This shift reflects FITUR’s commitment to positioning itself as the leading platform where tourism and technology converge, showcasing solutions that improve everything from destination competitiveness to customer engagement.

With the new location, the Travel Technology area will not only feature industry leaders but also provide a space for training and education, helping attendees gain a deeper understanding of how digital tools can transform their businesses. FITUR 2026’s investment in the Knowledge Hub underscores the importance of continuous learning and adaptation in the rapidly evolving travel and tourism sector.

Key Players and Innovative Solutions on Display

The Travel Technology area at FITUR 2026 will feature a wide range of innovative services from some of the most prominent tech companies in the tourism industry. Leading companies such as Amadeus, Travelgate, Roommatik, and Septeo will showcase their latest offerings, which include AI-driven solutions, digital marketing platforms, and smart mobility tools that aim to improve operational efficiency and enhance the customer journey.

Another key participant is Juniper Travel Technology, which will demonstrate its advancements in digital booking and distribution systems, making it easier for travel operators to manage and optimize customer interactions. BEONx, Tech Tourism Cluster, and Roiback will also present their technologies, which focus on improving operational performance and increasing customer engagement through automation and data analytics.

In addition, Business France will feature groundbreaking start-ups from across the globe, offering a glimpse into the future of travel technology. The presence of these startups at FITUR reflects the event’s commitment to showcasing fresh, innovative ideas that will shape the tourism industry in the coming years.

Travel Technology’s Role in Shaping the Traveler Experience

The increasing use of technology in tourism is not just about streamlining operations or reducing costs—it is also about transforming the way travelers experience the world. From personalized recommendations and AI-powered customer service to virtual reality (VR) tours and digital concierge services, travel technology is helping create more customized, engaging, and efficient travel experiences.

AI is at the forefront of this transformation, with companies developing advanced systems that analyze customer data to provide tailored travel options. Smart mobility solutions are also playing a crucial role in making travel more seamless and efficient, offering services such as real-time transportation updates, automated check-ins, and smart itineraries.

Furthermore, immersive technologies like VR and augmented reality (AR) are revolutionizing how travelers experience destinations before they even arrive. These technologies are providing virtual tours of landmarks, museums, and cultural sites, giving travelers a taste of what they can expect during their trips. FITUR 2026 will provide a platform for these technologies to be showcased and adopted by businesses and tourists alike.

The Growing Importance of Digital Solutions for the Tourism Sector

The shift toward digital solutions is crucial for the tourism industry, as travelers increasingly expect easy-to-use platforms and seamless experiences across every touchpoint of their journey. The pandemic accelerated this shift, forcing the industry to adapt quickly to new digital tools and contactless solutions. As the world recovers and travel rebounds, technology continues to be central in providing safe, efficient, and engaging travel experiences.

At FITUR 2026, discussions will focus on how technology can help businesses stay competitive, manage customer expectations, and create innovative business models. From AI-driven predictive analytics to automated customer support, technology companies will demonstrate how their solutions are setting the stage for the future of global tourism.

Looking Ahead: The Future of Travel Technology

With the opening of FITUR 2026 we see the advancements in technology in the travel and tourism industry. This event will showcase the innovations utilizing AI, VR, smart mobility and digital marketing. The event promises to showcase the transformation of one’s travel and the new digital experiences that will come.