Travelers Staying at Red Roof Hotels Help Combat Childhood Hunger While Discovering Affordable Spring Destinations in America

Written By: Anirban Bhattacharya

Anirban Bhattacharya

I am a Content Writer at Travel And Tour World, where I have been covering the global travel and tourism industry since June 2024. With five years of experience in digital journalism and SEO-focused content, I specialize in reporting on travel, tourism, aviation, hospitality, railways, and international developments. My work is built on thorough research, fact-checking, and clear, reader-focused reporting that transforms complex industry updates into accurate and accessible news. I am committed to producing credible, informative, and timely content that helps travelers and industry professionals stay informed about the latest trends, destinations, policies, and developments shaping the global travel landscape.

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March 31, 2025 19:33 GMT+5:30

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A powerful convergence of purpose and travel is shaping how Americans explore the country this spring. On March 31, 2025, Red Roof®, a leading U.S. lodging brand, unveiled its latest Room In Your Heart® campaign, this time in partnership with No Kid Hungry®, a national initiative aimed at ending childhood hunger in the United States. The campaign not only offers discounted stays across hundreds of Red Roof properties but also contributes a portion of the proceeds to help feed children nationwide.

For the travel and hospitality industry, this partnership signifies a growing movement—where tourism isn’t just about leisure, but also about impactful engagement with community issues. As travelers check into Red Roof locations across the U.S., they now play a part in addressing one of the country’s most urgent social concerns: food insecurity among children.

From Columbus to the Country: A Nationwide Tourism-Driven Cause

Headquartered in Columbus, Ohio, Red Roof is calling on travelers to participate in the initiative by booking directly at Red Roof Inn®, Red Roof PLUS+®, HomeTowne Studios®, or The Red Collection® properties between March 31 and April 30, 2025. Visitors who use VP Code 630878 during booking will enjoy up to 15% off their stay—and 5% of the stay’s purchase price will be donated to No Kid Hungry, provided the stay is completed before the end of April.

This campaign coincides with spring travel season, a time when families, solo travelers, and road trippers are planning regional getaways, making it an ideal opportunity to channel tourism toward a cause. The offer applies to direct bookings only, ensuring that Red Roof can track contributions accurately and maximize the donation potential.

A Cause That Resonates with Travelers Nationwide

According to No Kid Hungry, a campaign led by the nonprofit Share Our Strength, approximately 1 in 5 children in the United States—nearly 14 million kids—face hunger daily. This includes children who miss meals entirely or live in households forced to choose between groceries and essential bills.

Lisa Jordan, Vice President of Marketing at Red Roof, emphasized how the company’s previous campaign raised $55,000 for the cause and expressed hope that 2025 would surpass that amount. The company’s commitment is not limited to financial aid—it includes mobilizing its vast customer base and encouraging travelers to be part of a meaningful effort while enjoying affordable lodging.

The Intersection of Tourism and Philanthropy

Incorporating philanthropy into the guest experience isn’t new for Red Roof. The Room In Your Heart® initiative has already collaborated with organizations such as St. Jude Children’s Research Hospital®, United Way Worldwide®, The American Cancer Society®, Canine Companions®, USO®, and The Thurgood Marshall College Fund®.

These partnerships reflect a broader hospitality trend where guests want to “give back while they go.” For socially conscious travelers, the decision to stay at a Red Roof property becomes more than just price and convenience—it becomes a statement of values.

U.S. Spring Travel Meets Social Responsibility

Spring is a key travel period in the United States, with road trips, family reunions, and solo adventures reaching a seasonal peak. Red Roof, with over 700 properties and more than 60,000 rooms across the U.S. and Japan, is perfectly positioned to serve budget-conscious travelers looking for comfort, cleanliness, and convenience without sacrificing values.

By tying seasonal travel promotions to a nationwide charitable initiative, Red Roof strengthens brand loyalty while supporting local communities. The company’s Upscale Economy® model makes it especially appealing to middle-class and working travelers—many of whom value socially responsible brands.

Local to National Impact: A Hotel Stay That Feeds America

The campaign’s minimum $5,000 donation guarantee ensures that even in the event of modest participation, critical support will still reach No Kid Hungry. For Red Roof guests, this means their spring journeys—whether for leisure, family, or work—will carry added purpose.

According to Allison Shuffield, Managing Director of Corporate Partnerships at Share Our Strength, brands like Red Roof provide essential support in the mission to ensure all children receive three nutritious meals a day. The long-term goal is to eliminate the stress and instability that millions of American families face when food is out of reach.

About Red Roof: A Travel Brand With Purpose

Red Roof is recognized for its innovation in the budget hospitality sector, credited with creating the Upscale Economy® category. Its brand portfolio includes:

• Red Roof Inn®
• Red Roof PLUS+®
• HomeTowne Studios® by Red Roof
• The Red Collection®

Red Roof properties are known for consistent service, convenient locations, and affordable prices. With international expansion into Japan, the brand is growing while maintaining its core identity of accessible hospitality.

More information is available and travelers can download the Red Roof app for iOS and Android for easy booking.

How Travelers Can Book with Purpose

To take part in the Room In Your Heart campaign this spring:-

• Use VP Code 630878
• Stay anytime from March 31 to April 30, 2025
• Save up to 15%, and Red Roof donates 5% of your booking to No Kid Hungry