Traveloka’s 10.10 Travel Fest Generates 127% Growth in Travel Demand, Offering Discounts of Up to 50%

Published on October 21, 2024

Traveloka, a premier travel platform in Southeast Asia, announced impressive results from its 10.10 Travel Fest, with a 127% increase in flight and accommodation searches for year-end holiday travel. Offering discounts of up to 50%, the campaign encouraged travelers to plan their trips early, making dream vacations both affordable and thoroughly organized.

In addition to boosting bookings, the campaign also highlighted significant travel trends influencing consumer behavior throughout the region. It revealed travelers’ enthusiasm for maximizing their year-end holidays and starting 2025 with memorable experiences.

“The 10.10 Travel Fest reflects our continued commitment to understanding and meeting travellers’ evolving needs,” Caesar Indra, President of Traveloka remarked. “By anticipating these trends and offering personalized platform solutions, we enable travellers to plan with confidence and explore new travel possibilities. This campaign has not only delivered exceptional value to travellers but has also reinforced our role in supporting tourism recovery and growth in the region.”

The campaign united top travel providers and hospitality brands, including Qatar Airways, Millennium Hotels & Resorts, Universal Studios Singapore, and others, to offer travelers exclusive deals on flights, accommodations, and activities. From family vacations and international escapes to cruises and immersive stays, these partnerships catered to the diverse preferences of modern travelers, ensuring a wide range of options to suit different travel styles.

“Traveloka 10.10 Travel Fest drove great visibility for our hotels across key markets, bringing in significant brand awareness to enhance our market presence with excellent messaging. Traveloka’s outstanding support helped us create a standout presence, ensuring the most optimal outcome of the campaign while maintaining a strong focus and compliance to our distribution strategy. We are thrilled with the outcome and excited for our future collaborations to continue delivering outstanding guest experiences,” Ali Asger Lehry, Vice President Revenue Management – Asia for Millennium Hotels and Resorts

As the holiday season approaches, let’s explore the key travel trends that emerged from this year’s 10.10 Travel Fest:

Increase in Early International Flight Bookings

The Traveloka 10.10 Travel Fest sparked a significant rise in early international flight bookings, with nearly 60% of travelers securing their trips more than 30 days in advance. This shift reflects a growing preference for early planning to grab the best deals. The campaign’s exclusive, limited-time offers encouraged travelers to finalize their plans early, ensuring smooth and budget-friendly vacations.

Top Destinations for Singaporean Travelers

The 10.10 Travel Fest highlighted the most popular international destinations for Singaporean travelers, with Japan, India, China, Indonesia, Malaysia, and Vietnam remaining top choices. The campaign reinforced these countries’ ongoing popularity while revealing a desire for diverse travel experiences—from vibrant city adventures to tranquil beach getaways.

Growing Interest in Cruises

The campaign recorded nearly double the number of cruise bookings, indicating increasing demand for all-inclusive travel experiences. Cruises are becoming a favored option for year-end celebrations, offering the chance to explore multiple destinations while enjoying the luxury and relaxation of life at sea.

Rising Demand for Immersive and Authentic Stays

Southeast Asian travelers are increasingly seeking immersive stays that offer cultural authenticity. Traditional Japanese ryokans saw a 101% surge in searches, while boat accommodations grew by 52%, providing travelers with a unique way to experience their destinations. Additionally, stays in Moroccan riads rose by 63%, highlighting a shift toward culturally enriched and meaningful travel experiences beyond conventional hotels.