Travelsoft Acquires Travolution: A Game-Changer for Global Travel Tech Media

Published on October 15, 2025

In a landmark acquisition, Travelsoft has secured Travolution, a leading media outlet in the travel tech sector, through its subsidiary Eventiz. This strategic move positions Travelsoft to become a powerhouse in global travel tech media, combining both companies’ expertise in content creation, industry insights, and event management. The merger represents a new era for travel professionals, bringing them enhanced resources for decision-making, networking, and staying ahead of fast-evolving industry trends.

Strengthening Global Reach and Industry Leadership

Travelsoft, already a giant in the travel technology space, operates across multiple verticals worldwide, boasting an extensive client base and supplier network. By integrating Travolution into its operations, Travelsoft strengthens its Media & Events division, creating a unified platform for travel professionals to access cutting-edge content and market intelligence. This acquisition enhances Travelsoft’s ability to deliver both digital content and in-person events that foster collaboration, innovation, and knowledge sharing.

With this strategic merger, Travelsoft expands its role as a central hub for travel tech professionals, combining its global scale with Travolution’s editorial excellence and insight-driven content. Together, the companies will create an unparalleled destination for industry leaders to engage with the latest news, analysis, and networking opportunities.

A Legacy of Trust and Editorial Independence

Travolution has built a reputation for delivering trusted insights and high-quality editorial content in the B2B travel tech space. As part of the acquisition, Travolution will retain editorial independence, ensuring its integrity and journalistic credibility remain at the core of its operations. This is a critical factor for Travelsoft, as it continues to support the travel tech community with accurate and reliable content.

Duncan Horton, CEO of Jacobs Media (the previous owner of Travolution), highlighted that the acquisition would benefit Travolution by providing access to global scale and enhanced event capabilities, while maintaining its trusted editorial approach. This merger represents a natural evolution that combines the strengths of both entities while preserving the trust and independence that Travolution has cultivated over the years.

Travelsoft’s Vision: A Unified Platform for Travel Tech Professionals

For Christian Sabbagh, CEO of Travelsoft, the acquisition marks the next phase of the company’s strategy to unite technology, content, and community. As the travel tech landscape evolves at an accelerating pace, Travelsoft aims to empower travel professionals with the tools and insights they need to make informed decisions and stay ahead of market disruptions.

The acquisition of Travolution allows Travelsoft to blend its technological advancements with editorial leadership, creating a robust media ecosystem where content and events work hand in hand to support industry growth. This new platform will help professionals across the globe understand industry shifts and make decisions that drive innovation and success in travel tech.

Enhanced Content and Events for a Global Audience

Guillaume Poulain, Managing Director of Eventiz, expressed excitement about the potential for the combined entity to become a global reference for travel tech media. Through a unified approach to content delivery, market reports, and event management, Travelsoft and Travolution aim to bring together a global community of travel tech professionals.

The acquisition enables Travelsoft to provide a more comprehensive experience for travel tech professionals, offering access to richer content and more powerful events that encourage collaboration, insight, and idea generation. With access to a larger infrastructure and global resources, Travolution will continue to expand its reach, offering travel professionals a wealth of knowledge to navigate the future of the travel industry.

Looking Ahead: Travelsoft’s Ambitious Future in Travel Tech Media

Kate Harden-England, Editor of Travolution, shared her enthusiasm about the exciting opportunities that lie ahead for the brand. As part of the Travelsoft group, Travolution will be able to expand its content offerings, broaden its reach, and deliver more impactful events. The merger will not only enhance Travolution’s editorial capabilities but also give it the tools and support it needs to maintain its leadership in travel tech journalism.

The future of travel tech media is bright as Travelsoft and Travolution work together to become the go-to platform for professionals seeking cutting-edge content, market intelligence, and innovative events that shape the industry. The combined strength of both brands will undoubtedly have a lasting impact on the future of travel tech media, enabling professionals to stay informed, connected, and empowered in the rapidly evolving landscape.

Image: Travolution