Travelsoft Group Expands Portfolio with Acquisition of Eventiz Media Group

Published on May 2, 2024

Travelsoft Group, the prominent European provider of travel SaaS solutions under esteemed brands like Orchestra, Traffics, and Travel Compositor, has acquired Eventiz Media Group, the proprietor of France’s premier travel industry publication, L’Echo touristique.

Based in Paris, Eventiz oversees L’Echo touristique, founded in 1934, along with TOM.travel, Deìplacements Pros, and Pagtour media. Additionally, Eventiz orchestrates significant events for the French tourism and corporate travel sector, including Travel d’Or, net Managers, les Lauriers du Voyage d’Affaires, les Tropheìes de l’innovation, le to.tec, and A World For Travel.

This acquisition aligns with Travelsoft’s strategic vision, leveraging their technology, which facilitates travel bookings totaling approximately 5 billion euros annually, to deliver the advantages of data processing through the group’s platforms. This includes services such as market analysis, monitoring, and business intelligence, particularly beneficial for tourism offices.

Given Eventiz’s focus on the French market and language, the merger seamlessly integrates with Travelsoft’s operations. Notably, Orchestra, one of Travelsoft’s key business divisions, holds a pivotal, impartial position in the market, rendering this acquisition a natural progression in the group’s service offerings to its clientele.

Freìdeìric Vanhoutte, Founder of Eventiz Media Group, comments: “Joining the Travelsoft Group will provide us with the resources to take our business to the next level. The relationship with Travelsoft’s management team goes back many years and couldn’t be stronger, partnering many times for events and the Orchestra brand providing a regular industry barometer for L’Echo touristique. These are exciting times for Eventiz.” 

Whilst Christian Sabbagh, Founder and CEO of Travelsoft, adds: “It’s impossible to find a group of French-speaking travel brands with a richer history than Eventiz. It is an honor to welcome professionals of the quality of the Eventiz staff to the Travelsoft Group, renowned and recognized in our industry. We are always looking for new and innovative ways to add value for our clients. Eventiz will enable us to work with new and key players on the market, such as tourism offices, and will strengthen the value proposition of our services.” 

Similar to the existing companies within the Travelsoft Group, which comprises Orchestra, Traffics targeting the German market, and Travel Compositor focusing on Southern Europe and LATAM, Eventiz will retain significant operational independence.