TreeHouse Hotels & Resorts Debuts Hi-way MOTELS, Pioneering a New Era of Luxe and Convenient Road Travel Accommodation for Globetrotters Along India’s Vast Highway Network

Published on November 6, 2024

In a strategic move designed to tap into the ever-expanding road travel market in India, TreeHouse Hotels & Resorts has launched a new brand called hi-way MOTELS. This initiative aims to meet the increasing demand for affordable yet quality lodging options along the country’s vast highway networks. India, which boasts the second-largest road network in the world, has seen a rise in domestic travel, with more people opting for road trips as a form of travel. This surge has created a notable gap in the hospitality sector, particularly for affordable accommodations catering to long-distance road travelers.

A Growing Demand for Road Trip Accommodations

India’s expansive road network spans thousands of kilometers, with highways and expressways connecting major cities and towns. This extensive network, which is constantly being improved, has fueled a significant shift in travel behavior. More people are choosing to travel by road, whether for business or leisure, creating a demand for lodging options that cater specifically to the needs of road-trippers.

Traveling long distances often requires a place to rest and recharge—both for the traveler and for their vehicle. Traditional hotels in cities might not always offer the right kind of accommodation or accessibility for those journeying along highways or bypasses. This gap in the market is where hi-way MOTELS aims to make a significant impact. The motels will be strategically positioned along major highways and expressways, as well as in proximity to smaller towns and city bypasses, making them highly accessible to a wide range of travelers.

The Concept of Modular Motels

The new brand will feature modular, ground-plus-one structures designed with the modern traveler in mind. Each hi-way MOTEL will include well-appointed rooms, which offer comfort and convenience for those on the road. These rooms will come with modern bathrooms, and the motels will provide a range of family accommodations suitable for travelers with children or groups.

One of the key features that will set hi-way MOTELS apart is the emphasis on functionality. Given the long distances often covered by road travelers, these motels will offer amenities that enhance the travel experience. These include ample parking space, which will be free for guests, ensuring that drivers can rest without the added concern of finding a secure parking space. The modular nature of the motels also allows for faster construction and scalability, enabling the brand to expand more rapidly to meet demand.

Eco-Friendly and Sustainable Options for the Modern Traveler

In addition to basic accommodation and parking services, hi-way MOTELS will cater to the needs of today’s environmentally conscious travelers. As electric vehicles (EVs) become increasingly popular in India, these motels will feature electric vehicle charging stations to ensure that road travelers with EVs have access to essential charging facilities during their stops.

Moreover, recognizing that dining is an integral part of any road trip, each location will also offer a hi-way Dhaba restaurant. This dining option will provide authentic Indian food, catering to the local flavor and cultural diversity of the regions these motels serve.

For those looking to ensure their vehicles remain in top condition, additional services like paid parking and car wash facilities will also be available. These services not only add to the convenience but are likely to appeal to long-distance drivers who want to ensure their vehicles are well-maintained during their travels.

Impact on the Travel Industry and Investment Opportunities

The entry of hi-way MOTELS into the Indian hospitality sector is expected to have a significant impact on both the road travel experience and the broader travel industry. As more people choose to travel by road, the demand for budget-friendly, convenient, and modern accommodations will continue to rise. By offering an affordable option that also caters to the practical needs of road travelers, hi-way MOTELS could play a key role in shaping the future of road trip culture in India.

Additionally, this venture offers promising investment opportunities for potential partners with land near major expressways. With the growing popularity of road trips in India, motels situated along these busy routes will be in high demand. By positioning itself as a modern, affordable, and eco-conscious brand, hi-way MOTELS is likely to attract both travelers and investors alike, making it a lucrative addition to the hospitality landscape.

The launch of hi-way MOTELS could also set a precedent for similar developments in other countries with large road networks. The concept of modular, eco-friendly, and budget-friendly motels could be replicated in regions with a growing demand for road travel accommodations, offering a valuable model for other markets to follow.

With its strategic positioning along India’s vast highways and expressways, hi-way MOTELS is set to meet the growing demand for affordable, comfortable, and convenient lodging options. This new brand promises to redefine the road trip experience, offering a range of services that cater to the needs of modern travelers, including families, EV users, and long-distance drivers. As the travel industry continues to evolve, hi-way MOTELS has the potential to reshape the future of road travel in India and beyond.