Treema AI CEO on Automating SOPs, Digital HQs & The Future of Hotel Operations

Published on November 24, 2025

We interview Gleb Mykhailov, Founder and CEO of Treema AI, live on Day 3 of the Future Hospitality Summit (FHS) 2025 in Dubai! Gleb introduces Treema AI’s mission to build a “digital headquarters for hospitality” and discusses why AI is the next unavoidable industry wave, citing the fate of Nokia.

• Economic Sustainability: Treema AI is focused on economical and operational sustainability in hospitality, rather than “green” sustainability.
• Digital HQ: The company is building a digital headquarters that connects and covers the full operational journey, acquisitions, and analytics.
• The SOP Problem Solver: The inspiration came from the 10-year struggle of hoteliers who wanted to automate complex Standard Operating Procedures (SOPs) (e.g., evening/morning checklists) documented in piles of physical papers.
• AI as Supervisor: AI opens the ability to build deep, multi-step actions that can act and think instead of people, supervising tasks and processes outlined in SOPs.
• Three Human Touchpoints: Hospitality is all about human connection, focusing on three main touchpoints: Guest-Hotel Service, Property-Serving Staff, and Hotel-Service Providers (like taxis and deliveries). The “last mile of service delivery” must remain human.
• The Nokia Lesson: Gleb emphasizes that while AI adoption is ongoing and faces challenges, it is the next inevitable stage for the industry, warning the fate of companies like Nokia that didn’t believe in change.

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