Trip.com debuts Trip.Vision: A new era in travel via Apple Vision Pro

Monday, February 5, 2024

Trip.com Group, a prominent player in the global travel market, has unveiled the Trip.Vision app, specifically crafted to harness the sophisticated features of Apple’s newest mixed-reality device, the Apple Vision Pro.

As one of the exclusive applications for the Apple Vision Pro, Trip.Vision introduces an innovative method for exploring travel destinations, allowing users to enjoy an unparalleled and captivating journey through famous spots around the globe.

Trip.Vision – Experience the World from Home

Motivated by the concept of delivering extraordinary travel experiences before even beginning to pack, Trip.Vision offers a virtual tour of well-known locations like Mount Everest, Guilin, the Maldives, Antarctica, and the Sahara Desert, featuring lifelike and high-definition panoramic views.

When users slip on the Apple Vision Pro headset and launch the app, they are transported into the world’s scenic wonders with 360-degree panoramic videos. The app enriches this immersive journey with comprehensive details about each attraction and captivating narrations, offering a deeply educational and engaging mixed reality adventure right from the comfort of one’s home.

Thanks to the expansive landscape capabilities and advanced spatial computing of the Apple Vision Pro, Trip.Vision delivers an experience that features crystal-clear, high-definition visuals that outshine the clarity of a 4K TV. The panoramic images envelop users, making them feel as though they are physically present at their chosen destination, sparking an intense desire to explore the world further.

The interface of the Vision Pro is intuitively designed to respond to the user’s gaze, gestures, and voice commands, removing the need for external controllers. Furthermore, its sophisticated audio system is engineered to immerse users fully, making it seem as though sounds originate from within their own environment.

According to Mr Bo Sun, Chief Marketing Officer of Trip.com Group, the app will redefine the way we think about travel: “The Trip.Vision app revolutionises the travel experience by allowing users to virtually immerse themselves in renowned destinations, enhancing their itinerary planning. This marks a whole new approach, where the exploration begins before the booking, and every destination becomes a story waiting to unfold.”

Aligning with Trip.com Group’s mission to create the perfect trip for a better world, Trip.Vision elevates the travel experience from the very start by bringing the beauty of the world’s favourite travel spots within arm’s reach, fostering a zero-distance connection for users.

Trip.com Group continues to lead the way in travel technology innovation, notably with the introduction of the AI travel assistant, TripGenie, in 2023. This advanced AI assistant utilizes large language model technologies to offer a tailored, intuitive, and streamlined travel planning experience directly within the Trip.com platform. By simply posing a question, TripGenie assists travelers in crafting itineraries and provides personalized suggestions for flights and hotels swiftly.

Enhancing the travel planning process, Trip.com integrates AI-powered curated lists to meet the varied needs and preferences of users, offering live insights into travel trends, pricing, and the highest-rated hotels, flights, and attractions. These features, known as ‘Trip.Trends’, ‘Trip.Best’, and ‘Trip.Deals’, respectively, allow users to explore the latest in travel, discover exceptional deals, and gain insight into secret travel spots, all tailored to their personal interests.

Trip.Vision’s development is the latest step along this innovative path, paving the way for virtual reality to take travel into a new paradigm shift. Mr Sun shares: “The launches of Trip.Vision and TripGenie are a testament to our dedication to enhancing travel experiences through innovation. We aim to stay ahead of the curve in terms of travel technology and set new standards in the industry. This is a sign of our commitment to continually improve our offerings for our valued customers and partners, refreshing their travel experience in new and exciting ways.”

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