TRIP Group Partners with ATTA to Provide Free Access to Travel Risk Management Events and Tools for Africa’s Tourism Providers

Published on April 7, 2025

On April 7, 2025, the African Travel & Tourism Association (ATTA) and the TRIP Group, a UK-based provider of travel risk management (TRM) solutions, announced a partnership aimed at improving the safety protocols across the African travel and tourism sector. This collaboration is designed to provide ATTA members with complimentary access to TRM events, as well as discounts on training courses and other resources that support travel safety practices.

The initiative marks a significant step in strengthening the travel risk management frameworks within the African tourism industry. As part of the partnership, TRIP Group will help ATTA members improve their TRM policies to better manage the constantly evolving travel risks and meet their duty of care obligations to employees and customers.

Christine Shacklady, the Managing Director of the TRIP Group, shared her enthusiasm about the partnership: “We are excited to partner with ATTA to support their members in building stronger TRM frameworks. Through this collaboration, we aim to equip ATTA’s members with the necessary knowledge and skills to ensure the safety and security of their employees and customers.”

Kgomotso Ramothea, ATTA Membership CEO, added: “The partnership with TRIP Group is an important step in our mission to offer enhanced support to our members. By providing access to TRIP Group’s expert resources, we are helping our members stay ahead of the curve in managing travel risks.”

The collaboration aims to address the growing need for efficient travel risk management strategies across Africa’s tourism industry. By providing practical resources, ATTA and TRIP Group plan to ensure that tourism providers can maintain high standards of safety and minimize risks for travelers across the continent.

In recent years, travel safety has become an increasingly important factor for international tourists. As such, this partnership is expected to make a significant impact on the African tourism market, especially as global travelers become more conscious of security measures when booking their travel experiences.

TRIP Group has previously partnered with other organizations, including the Business Travel Association (BTA), to promote risk management and incident prevention within the travel sector. By offering access to industry-leading tools and best practices, TRIP Group helps businesses stay well-prepared for potential challenges and crises in international travel.

Additionally, the collaboration with ATTA is expected to increase trust among international tourists traveling to Africa, particularly as countries and regions within the continent continue to recover from global disruptions and aim to attract more visitors.

As ATTA and TRIP Group work together to support African tourism providers, the overall impact on global travel trends is likely to be substantial. By equipping tourism professionals with the tools and expertise they need, this partnership is expected to make Africa an even more attractive destination for international tourists.

As part of its efforts to promote safe travel, ATTA is also exploring initiatives to raise awareness about the importance of sustainable tourism and healthy travel practices. With travelers becoming increasingly interested in responsible travel, the partnership is well-timed to meet the growing demand for safe and sustainable tourism options in Africa.

Overall, the partnership between TRIP Group and ATTA demonstrates a commitment to enhancing tourism safety standards in Africa, ensuring that both businesses and travelers can navigate risks effectively and continue to explore the continent’s diverse attractions with confidence.

This collaboration comes at a time when African countries are working hard to build a sustainable and resilient tourism industry, with safety and security at the forefront of their priorities.