TTG Travel Experience: 25% more visitors; success confirms vacations as product

Monday, October 17, 2022

TTG, SIA and SUN close their 2022 editions with figures under the banner of excellence: 25% more professional visitors than 2021. The response of the global market attending the 59th edition of TTG, along with the 71st SIA and 40th SUN, confirms that vacations are the new commodity. Trade professionals are once more creating value, in line with travellers´ new expectations, in both the leisure and business sectors. The success of the 2022 edition of the Italian Exhibition Group´s expos confirms that travel is an asset in which people invest, because it generates cultural richness, physical wellness and personal growth and it does so in an immediate manner and without constraints: ´unbound´, as the theme chosen for 2022 reminds us.

A success also confirmed by the extraordinary media visibility of the appointment, which, between radio, TV and on-line and off-line media, exceeded 260 million gross contacts.

A thousand foreign buyers from 50 countries, mainly from the USA, United Kingdom, Germany, Netherlands, Spain, South America and Canada, at the IEG international tourism expo, decreed on the incoming front the interest for art cities, culture, wine and food, active tourism and the luxury sector in Italy, with the 20 Regions participating in the Rimini Expo Centre´s halls. Among the stands of the 60 foreign destinations, travel agents and tour operators once more find on the Italian market the boost for the next medium- and long-range winter season, above all towards locations with warmer climates, as well as to Italy´s mountains.

With 2,200 brands exhibiting, TTG, SIA and SUN confirm their role as the leading communication platform in Italy for incoming and outgoing travel which benefits from two factors.

The first, that the drop in attendance in hospitality facilities stopped at 7% compared to 2019, thanks to the positive performance of the summer quarter (according to Federalberghi data). The second is the ´skin change´ that tourism underwent after the pandemic, bringing new ways of experiencing vacations to the attention of the travel and hospitality industries; above all, the ´workation´ phenomenon, i.e. vacations based on the profile of workers who move their workplace to a different city. From ´southworking´, which confirms the success of the regions of Southern Italy with foreign buyers, to ´daybreak´ in European cities or discovering unique itineraries based on food experiences to meeting new cultures, with Jordan, the partner country of TTG 2022.

IEG´s ability to attract the professional community put over 200 events at its disposal, with 250 speakers hosted in the seven Arenas: from the use of digital technologies and the Metaverse to space travel, at Vision +23, the flagship event for learning the new languages of the consumer market. Along with the most representative trade associations, from Federalberghi and all the sectors represented by Confturismo, to ASTOI, FTO, through to FAITA Federcamping, SIB, Fiavet, Assoviaggi and CNA, Assopiscine, institutional partner ENIT, all the Regions, to the world of research with ISNART, Milan Polytechnic and CNR, market analysts IEG put together a calendar of meetings with a high profile at scientific and professional level to understand and imagine new proposals of travel on the retail circuit.

SIA Hospitality Design was characterized by the entrance, for the first time, of the outdoor tourism chain, increasingly close to hotels as far a standard of furniture and accommodation facilities are concerned. A trend, that of the convergence of hotel hospitality and the world of camping and glamping that was further highlighted by the agreement of collaboration inked by IEG and FAITA Federcamping, and which was represented in great depth by The Ne[s]t´ exhibition, dedicated precisely to the glamping sector. SUN Beach&Outdoor Style, offered visitors a program full of new features for enterprises and bathing establishments: from design to set-up, furnishings and fittings to technologies and innovative solutions to the sector´s latest trends. Among the events on the busy calendar, the ´Best Beach 2022, the Oscars of Italian beaches´ awards ceremony by Mondo Balneare stands out. Among the establishments receiving the award, Marina Marittima´s Lido Ficò, in Salento, is the best bathing establishment of the summer of 2022 and Lido Addaura, in Palermo, as the best designed facility.

IEG sets the appointment with the entire Italian and international tourism industry, from 11th to 13th October 2023.

TTG, SIA and SUN are held simultaneously with IBE Intermobility and Bus Expo and Superfaces, the B2B marketplace dedicated to surfaces and innovative materials for interiors, design and architecture.

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