TTM+ 2024: Unveiling Thailand sustainable travel transition & business opportunities

Wednesday, February 7, 2024

The leading occasion in Thailand’s business-to-business travel sector, the Thailand Travel Mart Plus (TTM+) 2024, is scheduled from June 5th to 7th at the JW Marriott Khao Lak Resort and Spa in Khao Lak, Phang-nga. Buyer and seller registration will commence online on February 9th via the official website.

Ms. Thapanee Kiatphaibool, TAT Governor, said “This year’s edition of TTM+ will continue its well-established position as the premier showcase of Thai tourism. Buyers and sellers will come together and build on existing business partnerships and forge new ones. Equally important, the event will shine a spotlight on the transformation of Thai tourism towards more meaningful travel with a focus on high-value and sustainable tourism. TTM+2024 is expected to create around 15,000 business appointments, generating over 2 billion Baht”

Expecting over 950 participants, including 420 buyers from 50 countries representing both established and emerging markets, TTM+2024 aims to showcase the diversity of Thailand’s tourism offerings. Approximately 430 sellers from various regions of Thailand will present a wide range of tourism products and services, focusing on meaningful travel experiences aligned with Thailand’s 5F soft-power foundations: Food, Film, Festival, Fight, and Fashion, along with sustainable tourism initiatives.

Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said “TAT will exert every effort to ensure that the TTM+ 2024 yields substantial results for all participants as well as the host destination and local tourism industry partners. This year, TTM+ will be focussed on sustainability, offering discounts to Thai sellers who operate their businesses sustainably. Other than buyers that are coming from the major markets like Europe, Americas, East Asia, Southeast Asia, and Australia, TAT expects to see buyers from new markets such as Eastern Europe, the Middle East, South America, and South Africa, and buyers who are new to Thailand.”

The program for TTM+ 2024 will include various activities such as registration, the opening ceremony, TTM Talk, Thailand Product Update, on-site appointment sessions, and a welcome reception. Pre-tours highlighting wellness, soft adventure, and sustainability in Phang-nga, as well as post-tours exploring destinations across Thailand, will be available.

TTM+ 2024 is organized by TAT in collaboration with Phang-nga Province, the Phang-nga Tourism Association, and various tourism-related associations and clubs, along with both public and private sector partners in post-tour destinations.

Mr. Supoj Rodruang Na Nongkhai, Governor of Phang-nga Province, said, “We are ready to welcome all participants attending the TTM+ 2024 with all measures in place to facilitate smooth travel. The tourism sector is one of the most important income generators for Phang-nga.”

The picturesque beach destination of Phang-nga, located in Southern Thailand, lies approximately 788 kilometers south of Bangkok and is conveniently accessible with just an hour’s drive from Phuket International Airport. This province is renowned for its breathtaking natural landscapes, featuring three magnificent national parks – Ao Phang Nga, Mu Ko Surin, and Mu Ko Similan, along with notable attractions like the iconic fishing village of Ko Panyi, the captivating Tham Phung Chang cave adorned with stunning stalagmites and stalactites, thrilling whitewater rafting experiences on the Song Phraek River, and the serene Khao Lak Beach.

Mr. Lertsak Ponklin, President of Phang-nga Tourism Association, said, “The Phang-nga tourism industry is honoured to be a part of hosting TAT’s flagship TTM+ event. We’re preparing to showcase one-of-a-kind, meaningful and sustainable tourism experiences Phang-nga has to offer to tourists from around the world.”

With around 100 local and international media expected to cover the event, TTM+ 2024 is poised to receive significant exposure.

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