TTW Exclusive: Ivonne Arriola, Wholesale Director, Connect PriceTravel shares about company growth

Monday, March 4, 2024

Ivonne Arriola, Wholesale Director, Connect PriceTravel, part of Price Travel Holding, shared exciting insights at FITUR 2024 in Madrid, highlighting the company’s ambitious expansion plans and its optimistic outlook for the tourism sector in 2024. Celebrating nearly a quarter-century of growth since its inception in 2000, the Mexican-born company, with a significant presence in Colombia, is setting its sights on new source markets to further cement its position in the travel industry.

Expanding Horizons

Price Travel’s venture into new source markets, particularly from the US, Asia, and Europe, marks a strategic move to tap into untapped potential, attracting travelers to the rich and diverse regions it serves. Arriola emphasized the company’s readiness to welcome tourists from these new markets to Latin America, a testament to Price Travel’s adaptability and forward-thinking approach.

A Comprehensive Value Proposition

At the heart of Price Travel Connect’s offering is a threefold value proposition that sets it apart in the B2B distribution space. The first pillar, an extensive hotel portfolio, saw an expansion from 7,000 directly contracted hotels to over 30,000 by the end of last year. This vast selection provides unparalleled choices for clients. The second pillar, technology, is spearheaded by Price Travel’s proprietary API and XML developments, backed by a robust team of over 100 IT developers. This technological backbone ensures flexibility and responsiveness to market needs, facilitating efficient distribution for hotel partners and client partners alike. The final pillar, service excellence, is underscored by a team with over 20 years of B2B wholesale distribution experience, offering 24/7 multilingual support and setting industry benchmarks in service level agreements.

Sustainability Efforts

Sustainability is a core focus for Price Travel, particularly relevant in the Latin American context where the natural environment is both a treasure and a responsibility. The company’s commitment to being socially responsible and environmentally conscious is evident in its operations, striving for paperless transactions and reducing emissions wherever possible.

FITUR 2024 Experience

Ivonne Arriola, Wholesale Director, Connect PriceTravel personal debut at FITUR was met with exceeding expectations, highlighting the event’s significance in fostering new opportunities and partnerships. FITUR 2024 set a positive tone for the year, with Price Travel looking forward to leveraging the momentum from the event to achieve its ambitious goals and contribute to the global travel industry’s sustainable growth.

PriceTravel Holding is a tourist group founded in 2000. They are leaders in Mexico, Colombia, and Latin America. PriceTravel Holding’s distribution strategy considers source markets, business lines, and distribution channels to generate value for different business partners, commercial partners, and direct and end customers.

PriceTravel Holding is an innovative company leveraged by content, technology, and distribution channels, as well as high standards of after-sales service. The company has strong and exclusive business alliances and more than 250,000 travel options worldwide. Its travel products can be purchased through its B2C business units: pricetravel.com and tiquetesbaratos.com. Through its B2B model, which caters exclusively to retail travel agents: Travelinn.com.mx and PriceAgencies.co and for wholesale agencies through its Connect brand, while for its B2B2C model, which provides the best technology and booking engine through its B2BTravelProgram brand, In addition to its business model, the BTC (Business Travel Consulting) brand focuses on meeting tourism and corporate travel needs.

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