Thursday, January 25, 2024
TUMI partners with PGA TOUR & LPGA as “Official Luggage,” launching a golf collection and hosting a booth at PGA Show in Orlando.
TUMI, a distinguished brand in international travel and lifestyle, has recently announced multiyear partnerships with both the LPGA and PGA TOUR, designating itself as the “Official Luggage” for these prominent golf organizations. These strategic alliances highlight TUMI’s commitment to global sports, supplementing their existing collaborations with major entities like Tottenham Hotspur of the Premier League, McLaren Racing, and the Professional Tennis Players Association. TUMI’s entry into the golf sector aligns with the unveiling of their first comprehensive golf collection, tailored to blend high functionality with the essence of the sport and its lifestyle, in association with the LPGA and PGA TOUR.
To celebrate these major partnerships with the PGA TOUR and LPGA, TUMI is launching an interactive booth at the PGA Show in Orlando, Florida, this week. This booth will offer previews of upcoming products, feature appearances by influencers, and host a variety of engaging activities, all under the umbrella of the PGA TOUR and LPGA.
Jay Monahan, the Commissioner of the PGA TOUR, welcomed TUMI to the PGA TOUR family, highlighting the partnership’s alignment with the LPGA in embracing inclusivity and accessibility in golf.
Mollie Marcoux Samaan, the Commissioner of the LPGA, expressed her excitement about the LPGA and PGA TOUR’s partnership with TUMI as the Official Luggage. She emphasized the collaboration’s reflection of shared values of excellence and its role in uplifting women in sports globally. The LPGA, which hosts events in 10 countries worldwide, finds TUMI’s innovative golf collection a perfect match, mirroring the LPGA and PGA TOUR’s spirit of determination, quality, and style.
Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships, warmly welcomed TUMI to the PGA TOUR family. He noted that TUMI’s unique products and style would be a significant addition to the golf market, benefiting golfers at all levels associated with the PGA TOUR and LPGA.
Andrew Dawson, President of TUMI, expressed honor in initiating these partnerships with the PGA TOUR and LPGA, aiming to celebrate the accomplishments of athletes at a global level. He stated that TUMI is dedicated to evolving to meet the diverse needs of their consumer base, including audiences from the PGA TOUR and LPGA, whether they are competitive or recreational athletes.
TUMI’s golf collection, inspired by the sport’s passion and in line with the brand’s ethos, presents durable, high-performance materials and innovative designs. The collection includes golf bags with advanced features such as soft-touch padding, USB-C charging ports, and cooler pockets, along with customizable monogram patches for a personalized TUMI touch. The collection, designed to enhance the experience of golfers involved with the PGA TOUR and LPGA, also includes a range of lifestyle bags and accessories like duffels, divot tools, tee and ball pouches, club covers, and more, all crafted to complement the golf bags.
Created with the professional demands of golf in mind, each piece in the collection is meticulously engineered, supporting performance both on and off the PGA TOUR and LPGA courses. The golf and travel bags are priced between $795 and $1,595 USD, with other accessories ranging from $125 to $650 USD.
This exclusive collection, resonating with the ethos of the PGA TOUR and LPGA, is available on TUMI.com globally and will soon be available in selected TUMI stores, golf clubs, and department stores this spring. Select items will also be featured in pop-ups at PGA TOUR and LPGA Tour tournaments worldwide throughout the year.
Saturday, April 27, 2024
Saturday, April 27, 2024
Sunday, April 28, 2024
