Published on September 8, 2025
By: Tuhin Sarkar
In a stunning twist, Tunisia joins Mexico, China, Egypt, and Kazakhstan in a surprising tourism rebirth, making waves in the global travel scene. Once struggling to recover from past challenges, Tunisia has emerged as one of the top destinations for international tourists in 2025. This unexpected resurgence is being fueled by a surge in travel bookings from major source markets such as the US, Canada, UK, and Italy, making Tunisia one of the most sought-after locations this year.
The rise in tourism has been nothing short of extraordinary. Travelers are flocking to Tunisia for its beautiful beaches, rich cultural heritage, and welcoming atmosphere. Tunisia’s unique mix of historical landmarks and stunning coastlines makes it a perfect destination for those looking to explore something new. The country’s impressive recovery highlights the resilience of its tourism sector, which has worked tirelessly to attract international visitors once again.
As countries like Mexico, China, and Egypt see their tourism industries bounce back, Tunisia is right there with them, proving that even after setbacks, the tourism sector can make a powerful comeback. This incredible growth is not just a fluke, but a trend showing that Tunisia is becoming a top choice for travelers. Whether it’s for relaxing beach holidays or exploring ancient ruins, Tunisia is now on the map for many international tourists, and its tourism industry is skyrocketing like never before.
Tourism is a powerful engine for many countries. It helps boost economies, create jobs, and bring people together. But it also faces challenges. Natural disasters, political instability, and even health crises, like the COVID-19 pandemic, can affect tourism. Tunisia, a country known for its rich history and beautiful landscapes, is recovering after a devastating blow to its tourism industry. Let’s explore Tunisia’s tourism journey from 2024 to 2025 and see how other countries are bouncing back from major setbacks in their tourism sectors.
Tunisia, a country in North Africa, has always been a popular destination for tourists. People come from all over the world to enjoy its beautiful beaches, ancient ruins, and vibrant culture. However, the tragic beach attack in Sousse in 2015, where 30 British tourists lost their lives, caused a sharp decline in the number of visitors. The tourism sector took a huge hit, and it was hard for the country to regain its position as a leading travel destination.
But Tunisia is bouncing back, and 2024 marks a significant year for its recovery.
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In 2024, Tunisia’s tourism saw a remarkable rise. The country welcomed approximately 4.8 million visitors, which is a 9.8% increase compared to the previous year. This shows that tourists are starting to feel comfortable visiting Tunisia again. By July 2025, the number of visitors had already reached 5.3 million, indicating that the positive trend is continuing.
This increase in visitors is especially important for Tunisia. The country depends heavily on tourism for revenue. In the first half of 2025 alone, tourism brought in 3.9 billion Tunisian dinars (TND), which was an 8.2% increase from 2024. These numbers are a sign of the strong recovery in Tunisia’s tourism sector.
Tourism revenue plays a crucial role in Tunisia’s economy. The rise in the number of visitors is helping to boost the country’s foreign currency earnings. This is especially important for Tunisia, as it helps improve the country’s financial situation and support jobs in tourism-related sectors.
Tunisia is famous for its beaches, historical sites, and cultural experiences. The country offers a diverse range of attractions, from the ancient ruins of Carthage to the bustling medinas in cities like Tunis and Sousse.
Coastal Destinations: Tunisia’s coastline, stretching along the Mediterranean Sea, is one of the main reasons tourists visit. The most popular beaches are found in cities like Hammamet and Sousse. These destinations are perfect for people who want to relax by the sea and enjoy the warm weather.
Historical and Cultural Heritage: Tunisia is home to many ancient ruins that date back thousands of years. The ruins of Carthage, the El Djem amphitheatre, and the medinas in Tunis are just a few examples. These sites are not only a treat for history lovers but also offer a glimpse into the country’s rich cultural past.
Winter Tourism: Tunisia is gaining popularity as a winter sun destination. Tourists from Europe are especially drawn to Tunisia during the colder months, as the weather remains mild, with temperatures averaging around 20°C in November. This makes Tunisia an affordable option for people looking to escape the cold and enjoy a beach holiday.
While Tunisia is making a strong recovery, other countries around the world are also working hard to revive their tourism industries. Some of these countries had to deal with huge losses due to the COVID-19 pandemic, natural disasters, or political instability. Let’s take a look at some of the countries that are bouncing back after significant setbacks.
Egypt has always been a popular tourist destination, with attractions like the Pyramids of Giza and the Valley of the Kings. However, the pandemic hit Egypt’s tourism hard. But 2024 marked a turning point for Egypt’s recovery.
In 2024, Egypt welcomed a record 15.7 million tourists, which is an increase from the 14.9 million who visited in 2023. This impressive recovery can be attributed to the country’s government efforts to promote tourism. For example, the Grand Egyptian Museum in Giza, which opened its doors in 2024, has become a major draw for visitors. Egypt is also working to improve its infrastructure and attract more international travelers.
Mexico’s tourism industry faced major challenges during the pandemic. But in 2024, the country’s tourism numbers soared. Cancún, Mexico City, and Riviera Maya saw an increase in both international and domestic travelers.
Mexico’s recovery was aided by several factors. The country invested in improving its infrastructure, from expanding its airports to upgrading its tourist attractions. Additionally, Mexico’s diverse tourism offerings – from stunning beaches to ancient ruins like Chichen Itza – continue to appeal to visitors from all over the world.
China’s tourism was deeply affected by the pandemic and its strict lockdown measures. But 2024 saw a significant rebound in the country’s tourism sector.
China’s visa-free travel initiative, introduced in 2024, allowed citizens from 75 countries to visit without needing a visa. This has helped to bring back international visitors. As China opened up its doors to the world once again, tourist arrivals began to increase. The country’s major cities, including Beijing, Shanghai, and Xi’an, have become key destinations for both international and domestic travelers.
Kazakhstan, a country in Central Asia, also saw a boost in tourism in 2024. The country welcomed 15 million visitors that year, a significant increase from previous years. The rise in tourists can be attributed to Kazakhstan’s ongoing efforts to improve its tourism infrastructure, such as building new hotels, enhancing transportation, and offering visa-free travel to certain countries.
In addition to infrastructure development, Kazakhstan has been promoting its cultural heritage and natural beauty. Visitors can explore the Charyn Canyon, visit the Almaty region, or enjoy the local traditions of Kazakh horse riding.
In a remarkable recovery, Tunisia’s tourism industry is witnessing a sharp increase in European visitors, a decade after a tragic beach attack in Sousse in 2015. The attack, which claimed the lives of 30 Britons and many others, shook the country and devastated its vital tourism sector. But now, after years of rebuilding trust and enhancing security, the country is welcoming back holidaymakers from all over the world. With significant increases in tourist numbers, Tunisia is poised for a potential record-breaking year.
European visitors are returning to the North African destination in increasing numbers, reversing the sharp decline in tourism caused by the terror attack. For the first time in years, the signs of recovery are undeniable. Data from Tunisia’s National Tourism Office shows a nearly 10% increase in foreign arrivals by mid-2025 compared to the previous year. A notable surge in British tourism has been particularly impressive, with numbers reaching levels not seen since before the attack.
The recovery has been most dramatic from the UK, a key market for Tunisia. With a 48% increase in arrivals from Britain in the first half of 2025, British tourists are returning in droves. This resurgence is a testament to the enhanced security measures and efforts by the Tunisian government and industry stakeholders to re-establish Tunisia as a safe, attractive destination.
Tourists from the UK make up the majority of international visitors to Tunisia, particularly to popular destinations like Sousse, Hammamet, and Tunis. At the Pearl Marriott Hotel in Sousse, for instance, over 90% of European guests are British. This marks a significant return to the pre-attack numbers, signaling that the deep fears once surrounding the destination have finally begun to fade. Local hotel managers, such as Maher Ferchichi, believe that these increases are directly tied to the “return of trust” in Tunisia as a safe and welcoming location for travelers.
The recovery in tourism figures comes as Tunisia’s government targets 11 million international visitors by the end of 2025, an ambitious goal given that just a few years ago, the country was struggling to attract even half of that number. According to the National Tourism Office, foreign arrivals have already reached 5.3 million by July 2025, with expectations for a strong finish to the year.
Roddy Drummond, the British Ambassador to Tunisia, emphasized that nearly 400,000 British nationals are expected to visit in 2025, mirroring the numbers seen before the 2015 tragedy. The government has implemented several initiatives aimed at increasing visitor confidence, including improvements to airport security and a more visible police presence at tourist hotspots. These measures have played a crucial role in making travelers feel safer, which has been instrumental in attracting tourists back.
While the return of European tourists to Tunisia is a welcome development, local businesses and artisans are noting some shifts in the type of tourism visiting the country. Many tourists are choosing all-inclusive resort packages, staying primarily within the confines of the hotel grounds. While these visitors are bringing much-needed revenue, many smaller, locally owned businesses have not seen the same level of influx in trade.
Crafts vendors in places like the medina in Tunis, such as Mourad Hadhari, report that while tourism numbers have risen, the benefits are not reaching the local economy as fully as they should. He explains that many tourists prefer the convenience of all-inclusive deals, rather than exploring the local culture and purchasing handcrafted goods. Hadhari’s concerns reflect broader sentiments among small businesses, who feel that the economic boost from tourism isn’t trickling down to everyone equally.
To address this gap, Tunisia is focusing on community-based tourism initiatives, offering visitors a chance to experience authentic Tunisian culture while contributing directly to local economies. These programs encourage tourists to venture beyond the tourist resorts and engage with the local community. Visitors can participate in activities that highlight Tunisia’s rich cultural heritage, including artisan workshops, culinary tours, and visits to rural villages.
Tunisia’s emphasis on sustainable and community-driven tourism aims to create a more balanced distribution of tourism-related income. This strategy not only benefits local businesses but also allows visitors to gain a deeper understanding of Tunisia’s cultural and historical significance.
Moreover, these initiatives focus on preserving Tunisia’s natural beauty and historical landmarks while promoting responsible travel. With growing interest in eco-tourism, Tunisia is positioning itself as an ideal destination for travelers seeking to explore a country with a rich history, vibrant culture, and commitment to environmental sustainability.
One of the key challenges for Tunisia’s tourism recovery has been the limited number of affordable, direct flights into the country, particularly from low-cost carriers. While beach tourism remains a significant draw, the lack of accessible transportation has been a barrier to continued growth. Industry experts like Dora Milad, head of Tunisia’s hotel federation, stress the importance of expanding flight offerings to boost tourism during the off-peak season.
Currently, most tourists are confined to the high season months, but Tunisia is hoping that the introduction of new, low-cost carriers and additional routes will make the country more accessible year-round. Milad suggests that Tunisia’s tourism sector could see even greater growth if more flight options become available outside of peak summer months, offering tourists more flexibility and encouraging longer stays.
While Tunisia’s tourism industry is rebounding, the road to full recovery is still filled with challenges. The country must continue to rebuild international trust and offer tourists new, engaging experiences that go beyond the beach. The emphasis on diversifying tourism offerings—such as cultural experiences, eco-tourism, and community-based initiatives—is crucial in ensuring long-term sustainability.
The government and tourism operators are aware of these challenges and are taking proactive steps to ensure that tourism growth benefits all sectors of the economy, from the largest resorts to the smallest local vendors. With more tourists expected to visit Tunisia in the coming months and years, there is optimism that the country’s tourism sector will continue to flourish.
The return of European visitors to Tunisia marks the beginning of an exciting new chapter for the country’s tourism industry. With rising numbers of British tourists and a commitment to diversifying tourism offerings, Tunisia is proving that it can overcome the tragic events of the past. By embracing sustainable and community-driven tourism, expanding flight options, and continuing to invest in security and infrastructure, Tunisia is positioning itself as a safe, attractive, and unique destination for travelers from across Europe and beyond. The future looks bright for Tunisia’s tourism, and with continued support from both the government and local businesses, the country is set to reclaim its place as one of North Africa’s most popular travel destinations.
The recovery of Tunisia and other countries like Egypt, Mexico, and China is not just about luck. Several key factors have played a role in the resurgence of tourism.
Many governments have launched tourism campaigns to attract international visitors. In Tunisia, for example, the government has been working to promote the country’s cultural heritage and improve its tourism infrastructure. The construction of new hotels, improved airports, and better transportation systems have made it easier for tourists to visit Tunisia.
In countries like China and Egypt, the easing of COVID-19 restrictions and the introduction of visa-free travel have played a major role in boosting tourism. The relaxation of travel rules has made it easier for tourists to visit these countries, leading to an increase in visitor numbers.
The opening of new tourist attractions, such as the Grand Egyptian Museum in Egypt and new hotels in Tunisia, has attracted more visitors. These new attractions offer unique experiences that draw tourists who want to explore something different.
Better flight connections and more affordable travel options have made it easier for people to visit countries like Tunisia, Egypt, and Mexico. Low-cost airlines, in particular, have helped to bring more tourists to these destinations.
Tunisia’s Tourism Revival in 2025: A Rising Star in North Africa’s Travel Market
Tunisia, a stunning country in North Africa, has long been a favorite destination for tourists worldwide. Known for its beautiful beaches, ancient ruins, and rich cultural heritage, Tunisia has much to offer travelers. However, like many countries, Tunisia’s tourism industry took a hit due to tragic events and global challenges. After experiencing significant losses in the past, Tunisia is now making a remarkable recovery in 2025. This article will explore Tunisia’s tourism revival and discuss which countries are major sources of visitors, the strategies that have helped, and what makes Tunisia such an attractive destination in 2025.
The tourism industry is crucial for Tunisia’s economy. After a devastating terrorist attack in 2015 that targeted British tourists in Sousse, Tunisia saw a significant decline in international visitors. However, the country has worked hard to restore its reputation and attract travelers again. In 2025, Tunisia’s tourism sector is showing signs of strong recovery.
In 2024, Tunisia welcomed 4.8 million international tourists, a 9.8% increase compared to 2023. This is a significant achievement, as the country continues to recover from past challenges. By mid-2025, the number of visitors had already reached 5.3 million, which shows that Tunisia’s tourism market is on an upward trajectory.
The growth in visitor numbers is a positive indicator for Tunisia. Not only does this bring much-needed income into the country, but it also supports thousands of jobs in the hospitality, transport, and retail sectors. The government’s efforts to make Tunisia a safer, more attractive place to visit are clearly paying off.
The rise in the number of visitors has also led to an increase in tourism revenue. In the first half of 2025, Tunisia earned 3.9 billion Tunisian dinars (TND) from tourism, an 8.2% rise compared to the same period in 2024. This is a strong signal that Tunisia is regaining its position as a top travel destination.
For Tunisia, the tourism sector is vital for boosting foreign currency earnings. The revenue generated from tourism helps improve the country’s financial situation and supports its development. In 2025, the steady growth in tourism revenue will help Tunisia continue to recover and build a more stable economic future.
Tunisia has a wide range of attractions that draw tourists from around the world. Whether visitors are looking for a relaxing beach vacation, an adventure exploring ancient ruins, or a chance to immerse themselves in a rich culture, Tunisia offers it all.
Tunisia’s coastline stretches along the Mediterranean Sea, making it a prime destination for beach lovers. The beaches of Hammamet, Sousse, and Djerba are among the most popular in the country. These resorts attract visitors with their sunny weather, warm waters, and beautiful surroundings. Tunisia’s beaches are perfect for sunbathing, swimming, and water sports, making them a top choice for tourists looking to relax by the sea.
Tunisia is a treasure trove of ancient history. From the ruins of Carthage to the El Djem Amphitheatre, Tunisia offers numerous historical sites that take visitors back in time. Tunisia’s capital, Tunis, is home to several ancient landmarks, including the Medina of Tunis, a UNESCO World Heritage site. For those interested in history, Tunisia offers a deep dive into the ancient world, from Roman sites to Islamic architecture.
The island of Djerba is another popular destination for those interested in Tunisia’s rich cultural history. It is famous for its historical landmarks, beautiful whitewashed houses, and stunning beaches.
One of Tunisia’s growing attractions is its appeal as a winter sun destination. The country’s mild climate, with average temperatures of 20°C in November, makes it a popular choice for tourists looking to escape the colder European winter months. Many British and European travelers are drawn to Tunisia during the winter, where they can enjoy sunny days and pleasant weather without the crowds of the high summer season.
As Tunisia’s tourism industry continues to grow, the country is receiving visitors from several key markets. These markets are responsible for bringing in the highest numbers of tourists to Tunisia, making them crucial to the country’s tourism recovery.
France has been a long-standing source of visitors to Tunisia due to historical, cultural, and geographic ties. In 2025, France is expected to remain one of the top countries sending tourists to Tunisia. French tourists are drawn to Tunisia’s Mediterranean beaches, historical sites, and cultural offerings. In addition, many French people have a historical connection to Tunisia, as it was a French protectorate until 1956.
Germany is another key source market for Tunisia. German tourists are attracted to Tunisia’s beaches, cultural experiences, and all-inclusive resorts. Many German travelers visit Tunisia for both short and long holidays, especially to explore Tunisia’s rich history and stunning landscapes. The country is expected to see continued growth in the number of German visitors in 2025, aided by easy access to flights from major German cities.
The United Kingdom has seen a steady increase in tourists visiting Tunisia in recent years, despite the decline in numbers following the 2015 attacks. The UK market is growing once again, as British travelers seek affordable and sunny beach destinations. Tunisia’s proximity to the UK, along with its warm winter weather, makes it an attractive option for those looking for a winter escape. British travelers are also drawn to Tunisia’s diverse cultural experiences and affordable travel options.
Italy is another key market for Tunisia’s tourism. Italy’s proximity to Tunisia makes it an easy destination for Italian travelers, who are drawn to Tunisia’s Mediterranean beaches, cultural landmarks, and affordable travel options. In 2025, the number of Italian visitors to Tunisia is expected to grow, as Tunisia continues to offer a unique and appealing alternative to other Mediterranean destinations.
As Tunisia’s neighbor, Algeria continues to be a significant source of visitors. Many Algerians travel to Tunisia for vacations, shopping, medical tourism, and business purposes. The strong regional ties and proximity between the two countries ensure a constant flow of Algerian tourists. Tunisian resorts and cities like Tunis and Sousse are popular among Algerian visitors.
Russia is emerging as an important market for Tunisia’s tourism. In recent years, Tunisia has seen an increase in Russian tourists, particularly those seeking beach holidays and all-inclusive resort experiences. Tunisia’s warm weather, affordable travel options, and beautiful landscapes make it an appealing destination for Russian travelers.
Tunisia’s government and tourism organizations have implemented several strategies to attract more tourists in 2025. These efforts are aimed at improving infrastructure, enhancing the visitor experience, and promoting the country to international markets.
Tunisia has invested in improving its infrastructure, including expanding airports, upgrading hotels, and enhancing transportation networks. These improvements make it easier for tourists to travel to Tunisia and enjoy their stay. In addition, the expansion of direct flight routes from key source markets, including France, Germany, and the United Kingdom, has made travel to Tunisia more convenient.
Tunisia’s government has been actively promoting the country’s tourism offerings through marketing campaigns aimed at international markets. By highlighting Tunisia’s rich history, beautiful beaches, and cultural heritage, these campaigns aim to attract visitors from Europe, the Middle East, and beyond. Tunisia’s marketing efforts have focused on both cultural tourism and beach tourism, showcasing the country’s diverse attractions.
Tourists are always concerned about their safety when traveling abroad. Tunisia’s government has taken steps to improve safety and security in the country, particularly in popular tourist areas. By ensuring that visitors feel safe, Tunisia has been able to attract more international tourists, particularly from markets like France and Germany.
Tunisia’s tourism industry is on a strong path to recovery in 2025. With an increasing number of visitors from major source markets like France, Germany, and the United Kingdom, Tunisia is once again becoming a top destination for international travelers. The government’s continued investment in infrastructure, safety, and marketing will help sustain this growth in the coming years.
Tunisia has shown remarkable resilience in bouncing back from past challenges. As the country continues to grow its tourism sector, it is poised to become one of the leading destinations in North Africa. With its beautiful beaches, rich history, and vibrant culture, Tunisia is a destination that offers something for everyone. The future of Tunisia’s tourism looks bright, and 2025 marks the beginning of an exciting new chapter in the country’s travel industry.
Tunisia’s tourism sector is on the path to recovery. With a strong start in 2024 and continued growth in 2025, Tunisia is well on its way to becoming one of the top tourist destinations in North Africa once again.
The government’s efforts to promote cultural heritage, improve infrastructure, and attract international visitors will continue to drive the tourism sector’s growth. As more people discover the beauty of Tunisia, the country will see further growth in its economy and tourism industry.
Tunisia is a testament to the resilience of the global tourism industry. Despite facing challenges, the country is bouncing back and positioning itself as a top destination for travelers.
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